{"id":700,"date":"2008-10-09T22:03:33","date_gmt":"2008-10-09T21:03:33","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=700"},"modified":"2008-10-09T22:03:33","modified_gmt":"2008-10-09T21:03:33","slug":"google-analytics-serait-il-pessimiste","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2008\/10\/09\/google-analytics-serait-il-pessimiste\/","title":{"rendered":"Google Analytics serait-il pessimiste ?"},"content":{"rendered":"

Vous avez un site e-commerce.<\/p>\n

Vous faites de l’affiliation, et vous publiez votre catalogue sur des moteurs de shopping, comme leguide, ou Kelkoo.<\/p>\n

Comme ces moteurs sont r\u00e9mun\u00e9r\u00e9s \u00e0 la performance, au clic, ils vous envoient tous les mois un petit tableau avec le nombre de clics, et la facture associ\u00e9e.<\/p>\n

Sur votre site, vous avez mis Google Analytics, pour suivre l’activit\u00e9.<\/p>\n

Entre le reporting de Google et celui des moteurs, vous constatez une diff\u00e9rence : les moteurs de shoppings indiquent 30% de clics en plus que ce que rapporte Google Analytics.<\/p>\n

S\u00fbr, l’un des acteurs se trompe !<\/p>\n

Et comme vous payez les clics, vous aurez plut\u00f4t tendance \u00e0 consid\u00e9rer que c’est Google qui a raison, et que les moteurs de shoppings trichent pour gagner plus d’argent, vous arnaquer !<\/p>\n

La r\u00e9alit\u00e9 est en fait diff\u00e9rente.<\/p>\n

Il y a plusieurs pistes pour expliquer les diff\u00e9rences :<\/p>\n

    \n
  1. Il y a des fuites. On peut consid\u00e9rer que 10% des clics sur le moteurs de shopping ne seront pas compt\u00e9s sur votre site, parce que l’internaute fermera la fen\u00eatre avant que votre site soit compl\u00e8tement affich\u00e9 (et donc que Google consid\u00e8re le lien entrant).<\/li>\n
  2. Il y a des visites qui peuvent \u00eatre comptabilis\u00e9es par le moteur de shopping, mais qui seront consid\u00e9r\u00e9s par Google comme ayant une autre origine… Adwords par exemple ? En effet, si dans lors d’une action pass\u00e9, l’internaute est venu sur votre site via Adsense, Google peut consid\u00e9rer que la deuxi\u00e8me visite est due \u00e0 Asdsense.<\/li>\n
  3. Je me demande \u00e9galement si Google ne regroupe pas plusieurs visites effectu\u00e9e par un m\u00eame internaute sur un intervale de temps trop court.<\/li>\n<\/ol>\n

    On peut valider tout \u00e7a de plusieurs mani\u00e8res, mais une fa\u00e7on assez simple est d’installer un autre moteur de tracking pour croiser les donn\u00e9es (Xiti par exemple).<\/p>\n

    Euh, n’oubliez pas, ces infos de tracking doivent \u00eatre plac\u00e9es tout en bas des pages, de mani\u00e8re \u00e0 ne pas ralentir l’afichage des pages.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Vous avez un site e-commerce. Vous faites de l’affiliation, et vous publiez votre catalogue sur des moteurs de shopping, comme leguide, ou Kelkoo. Comme ces moteurs sont r\u00e9mun\u00e9r\u00e9s \u00e0 la performance, au clic, ils vous envoient tous les mois un petit tableau avec le nombre de clics, et la facture associ\u00e9e. Sur votre site, vous […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[94,379,371,373],"class_list":["post-700","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-affiliation","tag-araok","tag-e-commerce","tag-e-marketing"],"yoast_head":"\nGoogle Analytics serait-il pessimiste ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2008\/10\/09\/google-analytics-serait-il-pessimiste\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics serait-il pessimiste ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Vous avez un site e-commerce. 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