{"id":6987,"date":"2012-03-01T16:55:44","date_gmt":"2012-03-01T15:55:44","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=6987"},"modified":"2012-07-19T21:30:19","modified_gmt":"2012-07-19T19:30:19","slug":"les-nouvelles-pages-marques-facebook-cest-parti","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2012\/03\/01\/les-nouvelles-pages-marques-facebook-cest-parti\/","title":{"rendered":"Les nouvelles Pages marques Facebook : c&rsquo;est parti !"},"content":{"rendered":"<blockquote><p><em>Cet article est \u00e9crit par <a href=\"http:\/\/fr.linkedin.com\/in\/julienchaumond\">Julien Chaumond<\/a>, auteur du livre <a href=\"http:\/\/s0cialcommerce.fr\">Social commerce<\/a> et Fondateur et CEO de <a href=\"http:\/\/productism.com\/\">Productism<\/a>. Vous pouvez aussi suivre Julien <a href=\"http:\/\/twitter.com\/julien_c\">sur Twitter<\/a>.<\/em><\/p><\/blockquote>\n<p>Ca y est ! C&rsquo;\u00e9tait attendu depuis le <a title=\"Facebook Open Graph: des applis, pas des boutons !\" href=\"http:\/\/www.ziserman.com\/blog\/2012\/01\/20\/facebook-open-graph-des-applis-pas-des-boutons\/\">lancement officiel de Timeline<\/a>, le nouveau profil de Facebook pour les pages utilisateur. Facebook a lanc\u00e9 hier, lors d&rsquo;un <a href=\"http:\/\/www.facebook.com\/about\/pages\/\">grand \u00e9v\u00e9nement orient\u00e9 Marketing<\/a>, les <strong>nouvelles Pages, \u00e9galement bas\u00e9es sur Timeline<\/strong>.<\/p>\n<p>Concr\u00e8tement, l&rsquo;exp\u00e9rience utilisateur est donc \u00e0 nouveau coh\u00e9rente entre les pages profils et les pages marques (la diff\u00e9rence de design et d&rsquo;ergonomie devenait de plus en plus \u00e9trange). Comme pour les profils personnels, les marques ont maintenant beaucoup plus de possibilit\u00e9s d&rsquo;expression visuelle, avec des photos beaucoup plus grandes, notamment tout en haut de la page (\u00ab\u00a0Cover picture\u00a0\u00bb), et une vue chronologique permettant de \u00ab\u00a0remonter dans le temps\u00a0\u00bb.<\/p>\n<p>C&rsquo;est vrai que certaines pages mises en avant par Facebook sont tr\u00e8s r\u00e9ussies visuellement :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/03\/JyJMry7_dca.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-6989\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/03\/JyJMry7_dca.jpg\" alt=\"\" width=\"459\" height=\"808\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/03\/JyJMry7_dca.jpg 459w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2012\/03\/JyJMry7_dca-170x300.jpg 170w\" sizes=\"(max-width: 459px) 100vw, 459px\" \/><\/a><\/p>\n<p>Ce qui est int\u00e9ressant, c&rsquo;est que contrairement \u00e0 la Timeline pour profils, le d\u00e9ploiement de ces nouvelles pages va \u00eatre tr\u00e8s rapide : toutes les pages y seront pass\u00e9es d\u00e8s le <strong>30 mars<\/strong>.<\/p>\n<p>Si le lancement de Timeline pour les marques \u00e9tait \u00e0 pr\u00e9voir, les annonces d&rsquo;hier ont tout de m\u00eame apport\u00e9 pas mal de surprises, et <strong>les marques\/commer\u00e7ants et leurs agences vont avoir du boulot d&rsquo;ici le 30 mars<\/strong> \ud83d\ude42 :<\/p>\n<ul>\n<li>Il ne sera plus possible de d\u00e9finir un \u00ab\u00a0Welcome Tab\u00a0\u00bb, c&rsquo;est-\u00e0-dire un onglet affich\u00e9 aux utilisateurs de Facebook qui ne likent pas encore votre marque, et leur demandant de le faire (\u00ab\u00a0Like Gate\u00a0\u00bb). Est-ce que cela va marquer la fin de la \u00ab\u00a0course aux Likes\u00a0\u00bb ?<\/li>\n<li>En parlant de ces \u00ab\u00a0Page Tabs\u00a0\u00bb (des onglets o\u00f9 les marques peuvent ajouter des applications \u00e0 leur page) : <strong>ils vont quasiment dispara\u00eetre, en tout cas sous leur forme actuelle<\/strong> : la pr\u00e9sentation en onglets au-dessous du logo de la marque dispara\u00eet, au profit des petites vignettes que l&rsquo;on avait d\u00e9j\u00e0 pour les applications sur la Timeline. Et la page tab proprement dite, a un layout compl\u00e8tement diff\u00e9rent (plus de colonne de gauche, et une largeur beaucoup plus \u00e9lev\u00e9e).<\/li>\n<\/ul>\n<div>Ce qu&rsquo;on peut dire, c&rsquo;est que la <strong>distinction entre applications Canvas et Page tabs va donc fortement diminuer<\/strong>. Et pas mal de marques ou fournisseurs de solutions de page tabs vont devoir modifier sensiblement leurs offres (et rapidement !) pour les adapter au format et \u00e0 l&rsquo;ergonomie des nouvelles pages.<\/div>\n<p>Dans l&rsquo;ensemble, les changements semblent positifs pour l&rsquo;utilisateur, et je pense que ces \u00e9volutions ont \u00e9t\u00e9 faites vraiment en pensant <strong>d&rsquo;abord \u00e0 l&rsquo;utilisateur<\/strong>. Reste aux marques \u00e0 s&rsquo;y adapter ! En parall\u00e8le \u00e0 ces \u00e9volutions, ce qui est clair, c&rsquo;est que Facebook met aussi de plus en plus <strong>la pression aux marques pour qu&rsquo;elles annoncent sur la plateforme<\/strong>, avec de nouveaux outils publicitaires comme le <strong><a href=\"http:\/\/www.facebook.com\/business\/fmc\/guides\/reach?campaign_id=250393211715997&amp;creative=reach\">Reach Generator<\/a><\/strong>\u00a0pour augmenter la visibilit\u00e9 des Pages.<\/p>\n<p>Pour finir, un film sympa pr\u00e9sent\u00e9 par Facebook : <a href=\"http:\/\/vimeo.com\/37605266\">http:\/\/vimeo.com\/37605266<\/a><\/p>\n<p><a href=\"http:\/\/vimeo.com\/37605266\">Facebook Pages<\/a> from <a href=\"http:\/\/vimeo.com\/strikeanywhere\">Strike Anywhere<\/a> on <a href=\"http:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cet article est \u00e9crit par Julien Chaumond, auteur du livre Social commerce et Fondateur et CEO de Productism. Vous pouvez aussi suivre Julien sur Twitter. Ca y est ! C&rsquo;\u00e9tait attendu depuis le lancement officiel de Timeline, le nouveau profil de Facebook pour les pages utilisateur. Facebook a lanc\u00e9 hier, lors d&rsquo;un grand \u00e9v\u00e9nement orient\u00e9 [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,46],"tags":[383],"class_list":["post-6987","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-reseaux-sociaux","tag-reseaux-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les nouvelles Pages marques Facebook : c&#039;est parti ! - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2012\/03\/01\/les-nouvelles-pages-marques-facebook-cest-parti\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les nouvelles Pages marques Facebook : c&#039;est parti ! - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Cet article est \u00e9crit par Julien Chaumond, auteur du livre Social commerce et Fondateur et CEO de Productism. Vous pouvez aussi suivre Julien sur Twitter. Ca y est ! C&rsquo;\u00e9tait attendu depuis le lancement officiel de Timeline, le nouveau profil de Facebook pour les pages utilisateur. 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