{"id":6949,"date":"2012-02-19T18:45:59","date_gmt":"2012-02-19T17:45:59","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=6949"},"modified":"2012-02-19T18:46:29","modified_gmt":"2012-02-19T17:46:29","slug":"election-presidentielle-2012-comment-les-principaux-candidats-se-presentent-sur-internet","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2012\/02\/19\/election-presidentielle-2012-comment-les-principaux-candidats-se-presentent-sur-internet\/","title":{"rendered":"Election pr\u00e9sidentielle 2012 : Comment les principaux candidats se pr\u00e9sentent sur Internet ?"},"content":{"rendered":"

Comment ont ils travaill\u00e9 leur SEO ?<\/p>\n

Comment proposent ils de nous faire participer ?<\/p>\n

On pourrait en faire toute une \u00e9tude comparative \ud83d\ude09<\/p>\n

J’ai juste fait une passe rapide.<\/p>\n

Bayrou<\/h3>\n

Quand on recherche Bayrou sur Google, le r\u00e9sultat est plut\u00f4t propre :<\/p>\n

\"\"<\/p>\n

Le site du candidat apparait en 2\u00e8me position, apr\u00e8s un premier lien vers l’actualit\u00e9.<\/p>\n

Bon, le texte qui apparait sur Google n’est pas vraiment travaill\u00e9.<\/p>\n

Un clic et hop, on est sur la page d’accueil :<\/p>\n

\"\"<\/a><\/p>\n

Le site est plut\u00f4t bien fait, plut\u00f4t moderne.<\/p>\n

Ah, on me propose en haut de participer : c’est m\u00eame mis en avant avec un code couleur diff\u00e9rent :<\/p>\n

\"\"<\/a><\/p>\n

D\u00e9ception, on ne me demande pas de participer au d\u00e9bat. On me demande d’aller coller des affiches, de donner de l’argent, ou de rejoindre le club des fans sur Facebook.<\/p>\n

Hollande<\/h3>\n

Fran\u00e7ois Hollande s’en sort pas mal non plus sur Google :<\/p>\n

\"\"<\/a><\/p>\n

C’est m\u00eame mieux que Bayrou puisque le site officiel est en premi\u00e8re ligne, avec un texte plut\u00f4t travaill\u00e9 pour Google.<\/p>\n

En arrivant sur le site, une pr\u00e9 home nous propose de rejoindre les forces de soutient au candidat :<\/p>\n

\"\"<\/a><\/p>\n

Le site est plut\u00f4t clean :<\/p>\n

\"\"<\/a><\/p>\n

On retrouve des contenus classiques : actualit\u00e9, projet, \u00e9quipe… On me propose de \u00ab\u00a0suivre\u00a0\u00bb les r\u00e9seaux sociaux (Facebook ou Twitter) mais pas de participer. Dommage !<\/p>\n

La page Facebook regroupe aujourd’hui plus de 50 000 fans.<\/p>\n

\"\"<\/a><\/p>\n

Sarkozy<\/h3>\n

Quand on recherche \u00ab\u00a0sarkozy\u00a0\u00bb sur Google, le r\u00e9sultat est plus \u00e9tonnant :<\/p>\n

\"\"<\/a><\/p>\n

La page de Facebook, wikipedia, actualit\u00e9s, UMP, Bio… Ah, en bas : Nicolas Sarkozy – Campagne pr\u00e9sidentielle. Je clique :<\/p>\n

\"\"<\/a><\/p>\n

C’est quoi cette page ? Un site avec juste le texte de d\u00e9claration de candidature….
\nC’est pas possible… Je clique sur un autre lien :<\/p>\n

\"\"<\/a><\/p>\n

Non, c’est \u00e7a le site officiel de la campagne ?<\/p>\n

Je n’y crois pas, et essaye le site de l’UMP :<\/p>\n

\"\"<\/a><\/p>\n

Non non, c’est pas encore \u00e7a, je d\u00e9cide de retenter ma chance sur Google :<\/p>\n

\"\"<\/a><\/p>\n

Ah voil\u00e0, c’est \u00e7a qu’il faut chercher. Nous y voila :<\/p>\n

\"\"<\/a><\/p>\n

Etonnant qu’aucun des autres sites ne pointent vers cette page et que cette page soit si difficile \u00e0 trouver !<\/p>\n

Sinon, ce site me semble comme ceux des autres, ni plus ni moins : projet, actualit\u00e9s, les r\u00e9seaux sociaux (Twitter et Facebook), avec une entr\u00e9e en plus : le bilan.<\/p>\n

Et ici non plus on ne me propose pas de participer autrement qu’en donnant mon argent ou mon temps.<\/p>\n

Bon, Sarkozy se rattrape sur Facebook, avec 10 fois plus de fan que Hollande !<\/p>\n

Au final, on sent bien que le moment n’est pas \u00e0 l’\u00e9change d’id\u00e9es.<\/p>\n

Bon, je retourne skier \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"

Comment ont ils travaill\u00e9 leur SEO ? Comment proposent ils de nous faire participer ? On pourrait en faire toute une \u00e9tude comparative \ud83d\ude09 J’ai juste fait une passe rapide. Bayrou Quand on recherche Bayrou sur Google, le r\u00e9sultat est plut\u00f4t propre : Le site du candidat apparait en 2\u00e8me position, apr\u00e8s un premier lien […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[373,308],"class_list":["post-6949","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-marketing","tag-e-politique"],"yoast_head":"\nElection pr\u00e9sidentielle 2012 : Comment les principaux candidats se pr\u00e9sentent sur Internet ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2012\/02\/19\/election-presidentielle-2012-comment-les-principaux-candidats-se-presentent-sur-internet\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Election pr\u00e9sidentielle 2012 : Comment les principaux candidats se pr\u00e9sentent sur Internet ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Comment ont ils travaill\u00e9 leur SEO ? 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