{"id":6921,"date":"2012-02-14T20:42:19","date_gmt":"2012-02-14T19:42:19","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=6921"},"modified":"2012-02-14T20:42:19","modified_gmt":"2012-02-14T19:42:19","slug":"systeme-e-commerce-integration-par-le-haut-ou-par-le-bas","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2012\/02\/14\/systeme-e-commerce-integration-par-le-haut-ou-par-le-bas\/","title":{"rendered":"Syst\u00e8me e-commerce : int\u00e9gration, par le haut ou par le bas ?"},"content":{"rendered":"<p>Un syst\u00e8me e-commerce, c&rsquo;est l&rsquo;ensemble des composants, qui font fonctionner le site e-commerce.<\/p>\n<p>Bien s\u00fbr, cela comprend un (ou plusieurs) Front office, mais \u00e9galement un ou plusieurs back offices, un CRM, le branchement vers les autres syst\u00e8mes d&rsquo;information de l&rsquo;entreprise, &#8230;<\/p>\n<p>Au syst\u00e8me d&rsquo;information e-commerce pour un site un peu important, c&rsquo;est rapidement pr\u00e8s de 10 composants, qui doivent travailler les uns avec les autres.<\/p>\n<p>Au fil de la vie du site, on doit ajouter de nouvelles briques.<\/p>\n<p>Par exemple, on souhaite enrichir le site avec un syst\u00e8me d&rsquo;avis utilisateurs (type BazaarVoice ou PowerReview), ou encore avec un moteur qui va g\u00e9rer des publicit\u00e9s \u00e0 l&rsquo;int\u00e9rieur du site (un ad-server interne au site).<\/p>\n<p>Comment r\u00e9aliser cette int\u00e9gration ?<\/p>\n<p>Il y a deux approches, presque oppos\u00e9es : l&rsquo;approche par le haut ou l&rsquo;approche par le bas.<\/p>\n<h3>Par le haut<\/h3>\n<p>Le principe est de ne pas vraiment s&rsquo;int\u00e9grer en fait : on effectue juste quelques modifications du code Front, avec l&rsquo;ajout de tags et de Javascript.<\/p>\n<p>Ensuite, les deux syst\u00e8mes vont tourner en parall\u00e8le. Le nouveau module pourra tout faire \u00e0 partir des l\u00e9g\u00e8res modifications r\u00e9alis\u00e9es sur l&rsquo;interface.<\/p>\n<p>C&rsquo;est typiquement comme \u00e7a que s&rsquo;int\u00e8gre d&rsquo;ailleurs les outils d&rsquo;avis utilisateurs. C&rsquo;est \u00e9galement comme cela qu&rsquo;on int\u00e8gre la fonction de Web Analytics.<\/p>\n<h3>Par le bas<\/h3>\n<p>Il s&rsquo;agit d&rsquo;une vrai int\u00e9gration. Le nouveau composant est branch\u00e9 sur le syst\u00e8me e-commerce, et les informations qui doivent remonter sur le Front passent par l&rsquo;architecture standard du site.<\/p>\n<h3>Avantages et\u00a0inconv\u00e9nients de chaque solution<\/h3>\n<p>L&rsquo;int\u00e9gration par le haut \u00e0 plusieurs avantages :<\/p>\n<ul>\n<li>L&rsquo;int\u00e9gration est tr\u00e8s rapide, puisqu&rsquo;en fait, on ne modifie presque rien.<\/li>\n<li>Le co\u00fbt d&rsquo;int\u00e9gration est donc m\u00e9caniquement r\u00e9duit.<\/li>\n<\/ul>\n<p><strong>Beaucoup de briques e-commerce se d\u00e9veloppent en proposant ce type d&rsquo;int\u00e9gration<\/strong>.<\/p>\n<p>La maintenance du syst\u00e8me d&rsquo;information est toujours un sujet sensible : cela coute cher, les \u00e9quipes techniques ne vont pas aussi vite que ce que voudraient les \u00e9quipes m\u00e9tiers&#8230;<\/p>\n<p>Les \u00e9diteurs de logiciels l&rsquo;ont bien compris, l&rsquo;approche par le haut leur permet de \u00ab\u00a0rentrer\u00a0\u00bb plus facilement, avec une promesse simple \u00a0: mettez en oeuvre notre solution en quelques clics, sans avoir besoin d&rsquo;une int\u00e9gration longue et ch\u00e8re.<\/p>\n<p>Alors, pourquoi s&#8217;emb\u00eater ? Pourquoi ne pas tout int\u00e9grer par le haut ?<\/p>\n<p>En fait, cette int\u00e9gration miracle peut cacher plusieurs d\u00e9savantages\u00a0: back office non int\u00e9gr\u00e9, trop de javascript sur la page, SEO difficile \u00e0 travailler&#8230;<\/p>\n<p>Comme toujours, il n&rsquo;y a pas de recette miracle, pas de solution magique.<\/p>\n<p>L&rsquo;int\u00e9gration par le haut peut \u00eatre une tr\u00e8s bonne chose dans certains cas, mais c&rsquo;est une approche \u00e0 \u00ab\u00a0consommer avec mod\u00e9ration\u00a0\u00bb.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un syst\u00e8me e-commerce, c&rsquo;est l&rsquo;ensemble des composants, qui font fonctionner le site e-commerce. Bien s\u00fbr, cela comprend un (ou plusieurs) Front office, mais \u00e9galement un ou plusieurs back offices, un CRM, le branchement vers les autres syst\u00e8mes d&rsquo;information de l&rsquo;entreprise, &#8230; Au syst\u00e8me d&rsquo;information e-commerce pour un site un peu important, c&rsquo;est rapidement pr\u00e8s de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,189],"class_list":["post-6921","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-systeme-dinformation-e-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Syst\u00e8me e-commerce : int\u00e9gration, par le haut ou par le bas ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2012\/02\/14\/systeme-e-commerce-integration-par-le-haut-ou-par-le-bas\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Syst\u00e8me e-commerce : int\u00e9gration, par le haut ou par le bas ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Un syst\u00e8me e-commerce, c&rsquo;est l&rsquo;ensemble des composants, qui font fonctionner le site e-commerce. 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