{"id":6594,"date":"2011-12-10T09:31:46","date_gmt":"2011-12-10T08:31:46","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=6594"},"modified":"2011-12-10T09:32:37","modified_gmt":"2011-12-10T08:32:37","slug":"le-vrai-bon-sujet-du-web11-solomo-le-vrai-bon-sujet-du-web11-solomo","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2011\/12\/10\/le-vrai-bon-sujet-du-web11-solomo-le-vrai-bon-sujet-du-web11-solomo\/","title":{"rendered":"Le vrai bon sujet du Web11 : SoLoMo"},"content":{"rendered":"<p>L&rsquo;accroche du Web11 \u00e9tait vraiment bien choisie : SoLoMo, c&rsquo;est \u00e0 dire<\/p>\n<ul>\n<li><strong>So<\/strong>cial<\/li>\n<li><strong>Lo<\/strong>cale<\/li>\n<li><strong>Mo<\/strong>bile<\/li>\n<\/ul>\n<p>Je pense que c&rsquo;est un tr\u00e8s bon positionnement :<\/p>\n<p>Social, parce que fondamentalement, l&rsquo;homme est social, et \u00eatre social, cela veut dire cr\u00e9er des liens. Et justement, le lien est l&rsquo;\u00e9l\u00e9ment au coeur du web.<\/p>\n<p>Locale, parce qu&rsquo;on vie les pieds dans un environnement locale. Avoir le monde accessible en un clic, c&rsquo;est cool, mais avoir des services en lien avec l\u00e0 ou je suis, c&rsquo;est top. Et cela devient possible parce que, de plus en plus, \u00ab\u00a0la machine\u00a0\u00bb qui me permet d&rsquo;aller sur Internet sait ou je suis.<\/p>\n<p>Mobile, parce qu&rsquo;on se d\u00e9place, et qu&rsquo;avoir avc\u00e8s \u00e0 internet \u00ab\u00a0partout, tout le temps\u00a0\u00bb est un vrai besoin et g\u00e9n\u00e8re de vrais usages.<\/p>\n<p>Il s&rsquo;agit donc bien de trois vecteurs, qui constituent une tendance majeure du web.<\/p>\n<p>C&rsquo;est une excellente synth\u00e8se des enjeux cl\u00e9s qui vont changer le web, maintenant, aujourd&rsquo;hui ;).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;accroche du Web11 \u00e9tait vraiment bien choisie : SoLoMo, c&rsquo;est \u00e0 dire Social Locale Mobile Je pense que c&rsquo;est un tr\u00e8s bon positionnement : Social, parce que fondamentalement, l&rsquo;homme est social, et \u00eatre social, cela veut dire cr\u00e9er des liens. Et justement, le lien est l&rsquo;\u00e9l\u00e9ment au coeur du web. Locale, parce qu&rsquo;on vie les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[23],"tags":[12,109],"class_list":["post-6594","post","type-post","status-publish","format-standard","hentry","category-araok","tag-salons-et-evenements","tag-strategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le vrai bon sujet du Web11 : SoLoMo - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2011\/12\/10\/le-vrai-bon-sujet-du-web11-solomo-le-vrai-bon-sujet-du-web11-solomo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le vrai bon sujet du Web11 : SoLoMo - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"L&rsquo;accroche du Web11 \u00e9tait vraiment bien choisie : SoLoMo, c&rsquo;est \u00e0 dire Social Locale Mobile Je pense que c&rsquo;est un tr\u00e8s bon positionnement : Social, parce que fondamentalement, l&rsquo;homme est social, et \u00eatre social, cela veut dire cr\u00e9er des liens. 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