Bonjour Antoine, peux tu te pr\u00e9senter en quelques mots ?<\/p>\n
Antoine Cahen, 48 ans ergonome et sp\u00e9cialiste du commerce \u00e9lectronique. J’ai notamment dirig\u00e9 le lancement d’alapage.com en 1997, de marcopoly en 2000, particip\u00e9 au d\u00e9but des aventures de leguide.com, 123presta.fr et Prestashop.<\/p><\/blockquote>\n
Peux tu pr\u00e9senter ton site, la place de march\u00e9 pour le bois de chauffage ?<\/p>\n
Nous \u00e9tions sur l’info-m\u00e9diation avec www.bois-de-chauffage.net<\/a> et passons \u00e0 la conso-m\u00e9diation avec www.allobois.com<\/a>.
\nC’est une places de march\u00e9 dont le but est d’offrir de la confiance, du choix et de la simplicit\u00e9 d’achat.<\/p><\/blockquote>\nPourquoi as tu ouvert un site sur ce secteur ?<\/p>\n
C’est un secteur en pleine extension depuis quelque ann\u00e9es et qui se construit tr\u00e8s fortement avec une client\u00e8le nouvelle et plus jeune, qui \u00e0 besoin de p\u00e9dagogie et de confiance \u00e0 l’achat. La vente en ligne est le m\u00e9dia id\u00e9al pour cela. De plus nous sommes \u00e0 la fronti\u00e8re entre le web et le green IT (TIC et \u00e9nergies durables), c’est un fort atout strat\u00e9gique de valorisation.<\/p><\/blockquote>\n
Comment fais tu pour avoir une offre, c’est \u00e0 dire aller chercher des vendeurs ?<\/p>\n
Nous avons d\u00e9j\u00e0 eu 1700 fournisseurs de bois inscrit sur www.bois-de-chauffage.net nous souhaitons travailler avec les meilleurs d’entre eux. Ils y ont tout int\u00e9r\u00eat car la client\u00e8le d’allobois.com est plus agr\u00e9able, ce que nous confirment les retours heureux des premiers fournisseurs.<\/p><\/blockquote>\n
Comment fais tu pour aller chercher les clients ? Quels sont les canaux d’acquisition ?<\/p>\n
Nous avons d\u00e9j\u00e0 la chance de toucher 2 000 000 de personnes par an gr\u00e2ce \u00e0 nos sites www.poelesabois.com, www.bois-de-chauffage.net, www.alloramonage.fr, etc.<\/p>\n
Nous nous reposons d’abord sur cet acquis tout en faisant \u00ab\u00a0feu de tout bois\u00a0\u00bb et \u00ab\u00a0de tous buzz\u00a0\u00bb.<\/p><\/blockquote>\n
Quel est le mod\u00e8le \u00e9conomique pour ton site ?<\/p>\n
Une commission sur les ventes<\/p><\/blockquote>\n
Peux tu nous donner quelques chiffres ? Panier, trafic, \u00e9volutions ?<\/p>\n
Une augmentation importante de septembre \u00e0 octobre 2011, mais qui va encore s’acc\u00e9l\u00e9rer avec le nombre de fournisseurs dans toute la France.<\/p><\/blockquote>\n
Comment vois tu l’avenir ? Application iPhone, …<\/p>\n
D\u00e9j\u00e0 bien faire ce que l’on veut faire, la t\u00e2che est consid\u00e9rable; nous pensons toutefois \u00e0 des produits annexes \u00e0 mettre en vente.<\/p><\/blockquote>\n
Quels conseils donnerais tu \u00e0 un p’tit jeune qui voudrait se lancer dans le e-commerce ?<\/p>\n
Utiliser PrestaShop bien s\u00fbr \ud83d\ude09 (Note de Fran\u00e7ois : Antoine est associ\u00e9 \u00e0\u00a0l’aventure\u00a0Prestashop \ud83d\ude09 )<\/p>\n
Plus concr\u00e8tement, faire bien plut\u00f4t bien que mieux, apporter de l’exhaustivit\u00e9 dans son catalogue, travailler fortement sur la confiance et se mettre dans une dynamique de volume et d’\u00e9conomie d’\u00e9chelles car les marges fortes n’existent plus.<\/p><\/blockquote>\n
Merci Antoine, \u00e0 bient\u00f4t !<\/p>\n","protected":false},"excerpt":{"rendered":"
Bonjour Antoine, peux tu te pr\u00e9senter en quelques mots ? Antoine Cahen, 48 ans ergonome et sp\u00e9cialiste du commerce \u00e9lectronique. J’ai notamment dirig\u00e9 le lancement d’alapage.com en 1997, de marcopoly en 2000, particip\u00e9 au d\u00e9but des aventures de leguide.com, 123presta.fr et Prestashop. Peux tu pr\u00e9senter ton site, la place de march\u00e9 pour le bois de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371],"class_list":["post-6517","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce"],"yoast_head":"\n
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