{"id":6502,"date":"2011-11-29T20:00:32","date_gmt":"2011-11-29T19:00:32","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=6502"},"modified":"2011-11-29T17:38:56","modified_gmt":"2011-11-29T16:38:56","slug":"un-catalogue-riche-alinea","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2011\/11\/29\/un-catalogue-riche-alinea\/","title":{"rendered":"Un catalogue \u00ab\u00a0riche\u00a0\u00bb: Alin\u00e9a"},"content":{"rendered":"

J’ai particip\u00e9 \u00e0 l’\u00e9laboration de ce nouveau site. Je ne suis donc pas neutre \ud83d\ude09<\/em><\/p><\/blockquote>\n

Alin\u00e9a a revu enti\u00e8rement son site e-commerce.<\/p>\n

Je vous propose une petite visite guid\u00e9e, qui met en avant quelques \u00e9l\u00e9ments int\u00e9ressants.<\/p>\n

Premier point, le site propose une navigation avec un menu vertical, \u00e0 gauche :<\/p>\n

\"\"<\/a><\/p>\n

Le menu est d\u00e9pli\u00e9 sur la page d’accueil, permettant de bien pr\u00e9senter les diff\u00e9rentes entr\u00e9es aux internautes. Il est repli\u00e9 sur les autres pages.<\/p>\n

Le menu propose diff\u00e9rentes \u00ab\u00a0cl\u00e9s\u00a0\u00bb d’entr\u00e9es, par type de produits, mais aussi par pi\u00e8ces.<\/p>\n

Ce menu est compl\u00e9t\u00e9 par un menu horizontal, pr\u00e9sentant des entr\u00e9es plus marketing : Promos, Nouveaut\u00e9s, …<\/p>\n

Chaque entr\u00e9e du menu de gauche permet de d\u00e9plier un sous menu, affichant toutes les entr\u00e9es de la cat\u00e9gorie choisie. Exemple :<\/p>\n

\"\"<\/a><\/p>\n

L’un des gros avantage de cette pr\u00e9sentation est qu’elle permet de pr\u00e9senter un choix assez pr\u00e9cis au client, avec des profondeurs de catalogue vari\u00e9es, en fonction des cat\u00e9gories. Ce que je veux dire, c’est tout simplement que ces menus peuvent avoir des contenus vari\u00e9s et des tailles vari\u00e9s. A mon sens, une bonne conception doit prendre en compte ce type de contraintes : pr\u00e9senter clairement les choses aux internautes, et \u00eatre facile \u00e0 vivre, pour les \u00e9quipes m\u00e9tiers.<\/p>\n

Une fois une cat\u00e9gorie choisie, on arrive sur une page \u00ab\u00a0liste de produits\u00a0\u00bb. L’une des particularit\u00e9, importante par rapport aux produits vendus, c’est de proposer soit une vue en 3 colonnes :<\/p>\n

\"\"<\/a><\/p>\n

…cette vue permet de pr\u00e9senter de grands visuels, d\u00e8s cette page. Soit une vue en 4 colonnes :<\/p>\n

\"\"<\/a><\/p>\n

Cette vue est plus adapt\u00e9 pour des produits \u00ab\u00a0d\u00e9co\u00a0\u00bb, et permet d’aficher un choix bien plus large en un coup d’oeil.<\/p>\n

La navigation dans le site se fait soit en affinant sa cat\u00e9gorie, soir en utilisant la navigation par facettes.<\/p>\n

Autre solution propos\u00e9e par le site : l’internaute peut naviguer dans les \u00ab\u00a0id\u00e9es d\u00e9co\u00a0\u00bb .<\/p>\n

L’internaute choisi la pi\u00e8ce, le style. Le site lui propose une image ou il peut s\u00e9lectionn\u00e9 chaque produit propos\u00e9 :<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

All\u00e9, un dernier point pour cet article : le moteur de recherche. Le site met en oeuvre un moteur avanc\u00e9, permettant de proposer des suggestions de recherches, et des produits, aux premiers caract\u00e8res saisis :<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

Pas mal, non ?<\/p>\n

Bravo \u00e0 toute l’\u00e9quipe d’Alin\u00e9a et aux diff\u00e9rents prestataires, pour la qualit\u00e9 du travail :).<\/p>\n","protected":false},"excerpt":{"rendered":"

J’ai particip\u00e9 \u00e0 l’\u00e9laboration de ce nouveau site. Je ne suis donc pas neutre \ud83d\ude09 Alin\u00e9a a revu enti\u00e8rement son site e-commerce. Je vous propose une petite visite guid\u00e9e, qui met en avant quelques \u00e9l\u00e9ments int\u00e9ressants. Premier point, le site propose une navigation avec un menu vertical, \u00e0 gauche : Le menu est d\u00e9pli\u00e9 sur […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[23,2,7],"tags":[379,371,373,202],"class_list":["post-6502","post","type-post","status-publish","format-standard","hentry","category-araok","category-e-commerce","category-e-marketing","tag-araok","tag-e-commerce","tag-e-marketing","tag-searchandising"],"yoast_head":"\nUn catalogue "riche": Alin\u00e9a - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2011\/11\/29\/un-catalogue-riche-alinea\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un catalogue "riche": Alin\u00e9a - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"J’ai particip\u00e9 \u00e0 l’\u00e9laboration de ce nouveau site. Je ne suis donc pas neutre \ud83d\ude09 Alin\u00e9a a revu enti\u00e8rement son site e-commerce. Je vous propose une petite visite guid\u00e9e, qui met en avant quelques \u00e9l\u00e9ments int\u00e9ressants. 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