{"id":6446,"date":"2012-01-16T22:48:28","date_gmt":"2012-01-16T21:48:28","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=6446"},"modified":"2012-01-16T22:49:37","modified_gmt":"2012-01-16T21:49:37","slug":"communiquer-sur-internet-pour-dire-quoi","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2012\/01\/16\/communiquer-sur-internet-pour-dire-quoi\/","title":{"rendered":"Communiquer sur Internet, pour dire quoi ?"},"content":{"rendered":"<p>Beaucoup de monde parle sur Internet, mais pour dire quoi ?<\/p>\n<p>On peut communiquer sur tout un tas de supports : Facebook et ses fr\u00e8res, Twitter, un blog, un forum, un site perso, &#8230;.<\/p>\n<p>Bon, mais qu&rsquo;a-t-on de si int\u00e9ressant \u00e0 dire ? quelle posture ? Quelles objectifs ?<\/p>\n<p>Certains communiquent de mani\u00e8re tr\u00e8s \u00e9go-centrique<\/p>\n<blockquote><p>Ce matin, j&rsquo;ai \u00e9t\u00e9 malade&#8230;.<\/p>\n<p>Encore 2h d&rsquo;attente chez le dentiste&#8230;.<\/p><\/blockquote>\n<p>Vous voyez le genre ? Clairement passionnant \ud83d\ude09<\/p>\n<p>Pas vraiment d&rsquo;objectif&#8230;<\/p>\n<p>D&rsquo;autres utilisent la communication d&rsquo;un point de vue purement commercial<\/p>\n<blockquote><p>Encore 3 contrats gagn\u00e9s cette semaine<\/p><\/blockquote>\n<p>Pour le coup, on voit bien l&rsquo;objectif, mais peut \u00eatre est-ce un peu trop direct, non ?<\/p>\n<p>Certains prennent un ton hypra branch\u00e9, pour faire plus cool<\/p>\n<blockquote><p>On a d\u00e9chir\u00e9 grave cette semaine&#8230;<\/p><\/blockquote>\n<p>D&rsquo;autres enfin vous expliquent qu&rsquo;ils sont d\u00e9cid\u00e9ment les plus forts<\/p>\n<blockquote><p>Bidule, la seule boite s\u00e9rieuse du domaine machin&#8230;<\/p><\/blockquote>\n<p>Ah oui, il y a ceux qui expliquent que les autres sont nuls ;).<\/p>\n<p>Surtout, il y a la grande majorit\u00e9 des sites qui ne font que reprendre une info, sans y ajouter la moindre valeur.<\/p>\n<p>Certains, enfin, essaient de cr\u00e9er du contenu original&#8230;<\/p>\n<p>Alors,communiquer sur Internet, pour dire quoi ? Avec quels objectifs ?<\/p>\n<p>Et pour ce blog, je vous laisse me classer ou vous voulez \ud83d\ude09<\/p>\n<blockquote><p>&nbsp;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Beaucoup de monde parle sur Internet, mais pour dire quoi ? On peut communiquer sur tout un tas de supports : Facebook et ses fr\u00e8res, Twitter, un blog, un forum, un site perso, &#8230;. Bon, mais qu&rsquo;a-t-on de si int\u00e9ressant \u00e0 dire ? quelle posture ? Quelles objectifs ? Certains communiquent de mani\u00e8re tr\u00e8s \u00e9go-centrique [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[143,373],"class_list":["post-6446","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-communication","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communiquer sur Internet, pour dire quoi ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2012\/01\/16\/communiquer-sur-internet-pour-dire-quoi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communiquer sur Internet, pour dire quoi ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Beaucoup de monde parle sur Internet, mais pour dire quoi ? On peut communiquer sur tout un tas de supports : Facebook et ses fr\u00e8res, Twitter, un blog, un forum, un site perso, &#8230;. Bon, mais qu&rsquo;a-t-on de si int\u00e9ressant \u00e0 dire ? quelle posture ? Quelles objectifs ? 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