{"id":6413,"date":"2011-11-14T19:05:40","date_gmt":"2011-11-14T18:05:40","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=6413"},"modified":"2011-11-14T21:25:58","modified_gmt":"2011-11-14T20:25:58","slug":"quand-l-image-sort-du-cadre","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2011\/11\/14\/quand-l-image-sort-du-cadre\/","title":{"rendered":"Quand l&rsquo;image sort du cadre"},"content":{"rendered":"<p>On le dit, on le r\u00e9p\u00e8te : pour un site e-commerce, la qualit\u00e9 des photos est un \u00e9l\u00e9ment cl\u00e9.<\/p>\n<p>Maintenant, quand on a de belles photos, il faut les mettre en avant !<\/p>\n<p>Certains sites proposent des photos de plus en plus grandes.<\/p>\n<p><a href=\"http:\/\/www.killspencer.com\/\" target=\"_blank\">Le site KillSpencer<\/a>, trouv\u00e9 au hasard de surfs, va tr\u00e8s loin.<\/p>\n<p>Page d&rsquo;accueil \u00a0:<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/11\/KillspencerHome.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-6418\" title=\"Killspencer Home\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/11\/KillspencerHome.png\" alt=\"\" width=\"650\" height=\"459\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/11\/KillspencerHome.png 650w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/11\/KillspencerHome-300x211.png 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p>Un peu dans l&rsquo;esprit de ce que fait Apple, la home met en avant un \u00e9norme visuel.<\/p>\n<p>Bon, apple va plus loin puisque leur home ne met en avant qu&rsquo;un seul produit, alors que l\u00e0, il s&rsquo;agit d&rsquo;un slider, qui fait d\u00e9filer 10 images XXL.<\/p>\n<p>Sur s\u00e9lection d&rsquo;une cat\u00e9gorie, on arrive sur une page comme \u00e7a :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/11\/KillspencerCat.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-6419\" title=\"Killspencer Cat\u00e9gorie\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/11\/KillspencerCat.png\" alt=\"\" width=\"650\" height=\"455\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/11\/KillspencerCat.png 650w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/11\/KillspencerCat-300x210.png 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p>L\u00e0 encore, ce qui est mis en avant, ce sont les photos des produits.<\/p>\n<p>Et voil\u00e0 la fiche produit :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/11\/KillspencerProduit1.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-6420\" title=\"Killspencer Produit 1\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/11\/KillspencerProduit1.png\" alt=\"\" width=\"650\" height=\"463\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/11\/KillspencerProduit1.png 650w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/11\/KillspencerProduit1-300x213.png 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p>On est sur une charte qui pousse le minimalisme jusqu&rsquo;au bout. Il n&rsquo;y a pas de texte de description sur cette fiche !<\/p>\n<p>Et l&rsquo;ensemble des actions sont en\u00a0superposition, par dessus la photo, dont le bouton d&rsquo;ajout au panier.<\/p>\n<p>En fait, il faut cliquer sur le bouton, en bas \u00e0 gauche, pour afficher une description en superposition :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/11\/KillspencerProduit2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6421\" title=\"Killspencer Produit 2\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/11\/KillspencerProduit2.png\" alt=\"\" width=\"650\" height=\"459\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/11\/KillspencerProduit2.png 650w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/11\/KillspencerProduit2-300x211.png 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p>Je vous \u00e9pargne le processus achat, plus classique.<\/p>\n<p>Alors, bonne id\u00e9e ou pas ? Un des points \u00e0 valider, c&rsquo;est si cette fa\u00e7on d&rsquo;afficher le texte est \u00ab\u00a0SEO friendly\u00a0\u00bb. Qu&rsquo;en pensent les experts ?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On le dit, on le r\u00e9p\u00e8te : pour un site e-commerce, la qualit\u00e9 des photos est un \u00e9l\u00e9ment cl\u00e9. Maintenant, quand on a de belles photos, il faut les mettre en avant ! Certains sites proposent des photos de plus en plus grandes. Le site KillSpencer, trouv\u00e9 au hasard de surfs, va tr\u00e8s loin. Page [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[23,2],"tags":[379,371,6,107],"class_list":["post-6413","post","type-post","status-publish","format-standard","hentry","category-araok","category-e-commerce","tag-araok","tag-e-commerce","tag-ergonomie","tag-interfaces-riches"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quand l&#039;image sort du cadre - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2011\/11\/14\/quand-l-image-sort-du-cadre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quand l&#039;image sort du cadre - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"On le dit, on le r\u00e9p\u00e8te : pour un site e-commerce, la qualit\u00e9 des photos est un \u00e9l\u00e9ment cl\u00e9. Maintenant, quand on a de belles photos, il faut les mettre en avant ! Certains sites proposent des photos de plus en plus grandes. Le site KillSpencer, trouv\u00e9 au hasard de surfs, va tr\u00e8s loin. 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