{"id":635,"date":"2008-09-09T19:39:39","date_gmt":"2008-09-09T18:39:39","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=635"},"modified":"2008-09-10T08:00:04","modified_gmt":"2008-09-10T07:00:04","slug":"aider-linternaute-a-naviguer-dans-le-catalogue-avec-compario","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2008\/09\/09\/aider-linternaute-a-naviguer-dans-le-catalogue-avec-compario\/","title":{"rendered":"Aider l&rsquo;internaute \u00e0 naviguer dans le catalogue avec Compario"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright\" title=\"Logo Compario\" src=\"http:\/\/www.compario.net\/themes\/Compario\/image\/_picture\/logo.jpg\" alt=\"\" width=\"178\" height=\"130\" \/>Je le dis bien souvent : il est tr\u00e8s important d&rsquo;aider l&rsquo;internaute \u00e0 trouver \u00ab\u00a0le\u00a0\u00bb produit qui correspond \u00e0 son besoin.<\/p>\n<p>Pour faire \u00e7a, le e-commer\u00e7ant a \u00e0 sa disposition plusieurs outils :<\/p>\n<ul>\n<li>Bien structurer son catalogue, avec des cat\u00e9gories bien identifi\u00e9es, et logique du point de vue du client ;<\/li>\n<li>Int\u00e9grer dans le site un moteur de recherche adapt\u00e9 au e-commerce, <a title=\"Aller sur la page ou je parle d'Antidot, moteur de recherche pour site marchand\" href=\"http:\/\/www.ziserman.com\/blog\/2007\/10\/18\/antidot-afsstore-moteur-de-recherche-pour-e-commerce\/\" target=\"_blank\">j&rsquo;en ai d\u00e9j\u00e0 parl\u00e9 ici par exemple<\/a>.<\/li>\n<\/ul>\n<p>Tout \u00e7a est tr\u00e8s bien, mais pour certains catalogues, ou certains types de produits, cela ne suffit pas.<\/p>\n<p>Le plus simple est de prendre l&rsquo;exemple du site <a title=\"Aller sur la page d'accueil du site MilongaMusic\" href=\"http:\/\/www.milongamusic.com\" target=\"_blank\">MilongaMusic<\/a> qui propose d&rsquo;acheter en ligne un grand nombre de produits li\u00e9s \u00e0 la musique :<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone\" title=\"Capture d\u00e9cran de la page daccueil du site Milonga Music\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0809\/milonga1.jpg\" alt=\"\" width=\"500\" height=\"186\" \/><\/p>\n<p>D\u00e8s qu&rsquo;on s\u00e9lectionne une cat\u00e9gorie, on a \u00e0 notre disposition un outil de navigation tr\u00e8s riche et interactif. Exemple pour guitare \u00e9lectrique :<\/p>\n<p><img decoding=\"async\" class=\"alignnone\" title=\"Zoom sur la fonction de navigation dans les cat\u00e9gories, pour les guitares \u00e9lectriques\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0809\/milonga2.jpg\" alt=\"\" width=\"500\" \/><\/p>\n<p>Le client peut alors s\u00e9lectionner le crit\u00e8re qui lui semble le plus adapt\u00e9 pour choisir le produit qui l&rsquo;int\u00e9resse.<\/p>\n<p>Dans l&rsquo;exemple ci dessus, l&rsquo;internaute peut choisir entre Marque, Prix, Pays de fabrication ou forme de la guitare.<\/p>\n<p>L&rsquo;int\u00e9r\u00eat de l&rsquo;outil, c&rsquo;est que <strong>tout est dynamique<\/strong> : si on s\u00e9lectionne une marque par exemple (je suis tr\u00e8s Fender, on se refait pas), tout est mis \u00e0 jour :<\/p>\n<p><img decoding=\"async\" class=\"alignnone\" title=\"Zoom sur la fonction de navigation dans les cat\u00e9gories, pour les guitares \u00e9lectriques de la marque Fender\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0809\/milonga3.jpg\" alt=\"\" width=\"500\" \/><\/p>\n<p>Vous notez \u00e0 droite : les crit\u00e8res se sont d\u00e9cal\u00e9s vers la gauche, et un nouveau crit\u00e8re a fait son apparition \u00e0 droite (en l&rsquo;occurrence, la position, gaucher ou droitier).<\/p>\n<p>Les quantit\u00e9s par crit\u00e8res prennent bien entendu en compte le fait qu&rsquo;on est maintenant sur la s\u00e9lection \u00ab\u00a0Fender\u00a0\u00bb.<\/p>\n<p>Tout cet outil est param\u00e9tr\u00e9 directement par le e-commer\u00e7ant, depuis un back office tr\u00e8s simple.<\/p>\n<p>L&rsquo;id\u00e9e est bien l\u00e0 : le marchand d\u00e9cide de l&rsquo;animation de sa boutique, et n&rsquo;a pas besoin de programmer (et donc de faire appel aux services techniques) pour mettre en \u0153uvre les changements.<\/p>\n<p>Pour les technophiles, il faut savoir que derri\u00e8re ce moteur se cache une technologie bien connu des habitu\u00e9s de la \u00ab\u00a0business intelligence\u00a0\u00bb (BI pour les initi\u00e9s) : le cube OLAP.<\/p>\n<p>Un cube est en fait une sorte de vue sur la base de donn\u00e9es, vue qui a l&rsquo;avantage de pouvoir \u00eatre manipul\u00e9e dans tous les sens, et tr\u00e8s rapidement.<\/p>\n<p>Pour simplifier, on peut donc dire que Compario, c&rsquo;est les technologies de la BI appliqu\u00e9e au e-commerce.<\/p>\n<p>Comme pour Antidot, Compario est vendu en mode SAAS.<\/p>\n<p>D&rsquo;ailleurs, je ne cite pas Antidot par hazard dans ce billet, puisque les deux boites ont l&rsquo;habitudes de travailler ensembles sur des projets.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Je le dis bien souvent : il est tr\u00e8s important d&rsquo;aider l&rsquo;internaute \u00e0 trouver \u00ab\u00a0le\u00a0\u00bb produit qui correspond \u00e0 son besoin. Pour faire \u00e7a, le e-commer\u00e7ant a \u00e0 sa disposition plusieurs outils : Bien structurer son catalogue, avec des cat\u00e9gories bien identifi\u00e9es, et logique du point de vue du client ; Int\u00e9grer dans le site [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,373],"class_list":["post-635","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aider l&#039;internaute \u00e0 naviguer dans le catalogue avec Compario - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2008\/09\/09\/aider-linternaute-a-naviguer-dans-le-catalogue-avec-compario\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aider l&#039;internaute \u00e0 naviguer dans le catalogue avec Compario - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Je le dis bien souvent : il est tr\u00e8s important d&rsquo;aider l&rsquo;internaute \u00e0 trouver \u00ab\u00a0le\u00a0\u00bb produit qui correspond \u00e0 son besoin. 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