{"id":6199,"date":"2011-10-18T22:00:22","date_gmt":"2011-10-18T20:00:22","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=6199"},"modified":"2011-10-18T22:00:22","modified_gmt":"2011-10-18T20:00:22","slug":"amazon-fait-de-lab-testing-aux-us-sur-sa-nouvelle-home","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2011\/10\/18\/amazon-fait-de-lab-testing-aux-us-sur-sa-nouvelle-home\/","title":{"rendered":"Amazon fait de l’AB Testing aux US sur sa nouvelle Home"},"content":{"rendered":"

Gr\u00e2ce \u00e0 Benjamin<\/a>, on c’est rendu compte que Amazon avait bien chang\u00e9 sa home US<\/a>, mais pas pour tout le monde !<\/p>\n

J’ai fait des tests, et r\u00e9ussi, sur la m\u00eame machine, \u00e0 avoir\u00a0simultan\u00e9ment\u00a0les deux versions :<\/p>\n

\"\"<\/a><\/p>\n

Cela veut dire que l’AB testing d’Amazon n’est pas d\u00e9pendant de l’adresse IP ;).<\/p>\n

Je vous propose une analyse, compl\u00e9mentaire par rapport \u00e0 ce que j’ai d\u00e9crit hier.<\/p>\n

Hier, j’ai principalement parl\u00e9 du menu de gauche. Important ce menu, mais le header du site a bien chang\u00e9, et cela vaut le coup de bien regarder les changements.<\/p>\n

Les deux headers donc:<\/p>\n

L’ancien :<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

Le nouveau :\u00a0\"\"<\/a><\/p>\n

 <\/p>\n

Ce qui saute aux yeux, c’est \u00e0 quel point le nouveau header est d\u00e9pouill\u00e9, sobre.<\/p>\n

Le bouton, pour ouvrir le menu principal est discret, ce qui est un choix audacieux, parce que c’est la porte d’entr\u00e9e sur l’ensemble du catalogue !<\/p>\n

Fini \u00e9galement la barre bleue, qui permettait de bien mettre en avant le moteur de recherche, la panier et la wish list.<\/p>\n

Bon, la barre est remplac\u00e9e par une barre l\u00e9g\u00e8rement d\u00e9grad\u00e9e de gris, qui fait la part belle au moteur de recherche. Le bouton pour lancer la recherche est l’\u00e9l\u00e9ment le plus visible. Le choix du rayon pour sp\u00e9cialiser la recherche est bien plus discret. Peut \u00eatre Amazon c’est il rendu compte que finalement, les internautes utilisaient pas tant que \u00e7a cette fonction ?<\/p>\n

A droite de la zone de recherche, un bloc permet de g\u00e9rer l’identification. Cette identification se d\u00e9place donc par rapport \u00e0 l’ancienne version (tout en haut sur l’ancienne version, \u00e0 droite du logo).<\/p>\n

Ensuite, on retouve le panier, et la wish list.<\/p>\n

Le fonctionnement dynamique est chang\u00e9, puisque maintenant, ces boutons s’ouvrent au survol de la souris :<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

J’y passerais des heures \ud83d\ude09<\/p>\n

Alors, vous aimez mieux l’ancienne version ou la nouvelle ?<\/p>\n

A suivre, il sera int\u00e9ressant de voir ce que fera Amazon suite \u00e0 cette campagne d’AB testing.<\/p>\n","protected":false},"excerpt":{"rendered":"

Gr\u00e2ce \u00e0 Benjamin, on c’est rendu compte que Amazon avait bien chang\u00e9 sa home US, mais pas pour tout le monde ! J’ai fait des tests, et r\u00e9ussi, sur la m\u00eame machine, \u00e0 avoir\u00a0simultan\u00e9ment\u00a0les deux versions : Cela veut dire que l’AB testing d’Amazon n’est pas d\u00e9pendant de l’adresse IP ;). Je vous propose une […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[23,2,7],"tags":[38,379,371,6],"class_list":["post-6199","post","type-post","status-publish","format-standard","hentry","category-araok","category-e-commerce","category-e-marketing","tag-amazon","tag-araok","tag-e-commerce","tag-ergonomie"],"yoast_head":"\nAmazon fait de l'AB Testing aux US sur sa nouvelle Home - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2011\/10\/18\/amazon-fait-de-lab-testing-aux-us-sur-sa-nouvelle-home\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon fait de l'AB Testing aux US sur sa nouvelle Home - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Gr\u00e2ce \u00e0 Benjamin, on c’est rendu compte que Amazon avait bien chang\u00e9 sa home US, mais pas pour tout le monde ! 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