{"id":613,"date":"2008-09-01T10:59:25","date_gmt":"2008-09-01T09:59:25","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=613"},"modified":"2010-02-28T16:22:15","modified_gmt":"2010-02-28T15:22:15","slug":"m-commerce-sur-iphone-application-versus-adaptation-du-site","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2008\/09\/01\/m-commerce-sur-iphone-application-versus-adaptation-du-site\/","title":{"rendered":"m-commerce sur iPhone : Application versus adaptation du site"},"content":{"rendered":"<p>Pour faire du m-commerce sur l&rsquo;iPhone, on a deux options :<\/p>\n<p>1) Faire une version \u00ab\u00a0light\u00a0\u00bb du site, pour que le service soit utilisable sur le mobile.<\/p>\n<p>2) D\u00e9velopper une application native pour l&rsquo;iPhone.<\/p>\n<p>Soyons clair, <strong>le r\u00e9sultat ne sera pas du tout le m\u00eame pour le client<\/strong>, et c&rsquo;est un choix strat\u00e9gique tr\u00e8s diff\u00e9rent.<\/p>\n<p>Dans le cas de l&rsquo;application light :<\/p>\n<ul>\n<li>Cela ne coute pas tr\u00e8s cher \u00e0 faire (et certaines plate formes proposent des kits pour faire cela tr\u00e8s facilement) ;<\/li>\n<li>En jouant avec des feuilles de styles, on peut adapter le site \u00e0 plusieurs terminaux ;<\/li>\n<li>Contre partie : on n&rsquo;est visible qu&rsquo;au travers l&rsquo;URL du site. On n&rsquo;a ainsi pas de place sur le bureau de l&rsquo;iPhone&#8230;<\/li>\n<\/ul>\n<p>Dans le cas de l&rsquo;application native :<\/p>\n<ul>\n<li>On peut aller beaucoup plus loin dans la personnalisation du service ;<\/li>\n<li>On peut en particulier stocker des informations en local, et avoir une application qui fonctionne, avec ou sans connexion ;<\/li>\n<li>On peut \u00e9galement utiliser des fonctions avanc\u00e9es : g\u00e9o-localisation, push (bient\u00f4t), &#8230;<\/li>\n<li>On a droit \u00e0 son ic\u00f4ne sur le bureau de l&rsquo;iPhone, comme pour toute application ;<\/li>\n<li>Contre partie : cela a un co\u00fbt&#8230;<\/li>\n<\/ul>\n<p>En fait, c&rsquo;est vraiment une question qui me semble tr\u00e8s tr\u00e8s proche de la question des RDA pour nos ordinateurs, avec en plus une super plate forme de distribution des applications (iTunes bien entendu).<\/p>\n<p>Alors, vous \u00eates plut\u00f4t service web \u00ab\u00a0light\u00a0\u00bb ou application native ?<\/p>\n<p>Un point important : rien n &#8217;emp\u00eache de faire les deux, ce que ne manquera pas de faire les gros acteurs, comme Amazon&#8230;<\/p>\n<p><em>Ce billet est la suite logique du <a title=\"Aller sur le billet pr\u00e9c\u00e9dent, qui parle du e-commerce sur iPhone\" href=\"http:\/\/www.ziserman.com\/blog\/2008\/08\/26\/developper-une-application-e-commerce-pour-liphone\/\" target=\"_blank\">billet pr\u00e9c\u00e9dent, qui parle du e-commerce sur l&rsquo;iPhone<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour faire du m-commerce sur l&rsquo;iPhone, on a deux options : 1) Faire une version \u00ab\u00a0light\u00a0\u00bb du site, pour que le service soit utilisable sur le mobile. 2) D\u00e9velopper une application native pour l&rsquo;iPhone. Soyons clair, le r\u00e9sultat ne sera pas du tout le m\u00eame pour le client, et c&rsquo;est un choix strat\u00e9gique tr\u00e8s diff\u00e9rent. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,373,27,88],"class_list":["post-613","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-e-marketing","tag-iphone","tag-m-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>m-commerce sur iPhone : Application versus adaptation du site - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2008\/09\/01\/m-commerce-sur-iphone-application-versus-adaptation-du-site\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"m-commerce sur iPhone : Application versus adaptation du site - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Pour faire du m-commerce sur l&rsquo;iPhone, on a deux options : 1) Faire une version \u00ab\u00a0light\u00a0\u00bb du site, pour que le service soit utilisable sur le mobile. 2) D\u00e9velopper une application native pour l&rsquo;iPhone. Soyons clair, le r\u00e9sultat ne sera pas du tout le m\u00eame pour le client, et c&rsquo;est un choix strat\u00e9gique tr\u00e8s diff\u00e9rent. 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