{"id":604,"date":"2008-08-26T20:13:10","date_gmt":"2008-08-26T19:13:10","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=604"},"modified":"2008-08-26T20:13:10","modified_gmt":"2008-08-26T19:13:10","slug":"developper-une-application-e-commerce-pour-liphone","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2008\/08\/26\/developper-une-application-e-commerce-pour-liphone\/","title":{"rendered":"D\u00e9velopper une application e-commerce pour l’iPhone ?"},"content":{"rendered":"

Si je parle si souvent de l’iPhone et des applications, c’est bien s\u00fbr parce que j’aime ce t\u00e9l\u00e9phone, mais c’est \u00e9galement parce que je suis convaincu que, rapidement, le m-commerce va se d\u00e9velopper<\/strong>.<\/p>\n

La question que je me pose est la suivante : si vous me demandiez mon avis, est-ce que je vous conseillerai de d\u00e9velopper une application mobile pour votre site marchand ?<\/p>\n

La question est simple, la r\u00e9ponse ne l’est pas (\u00e7a serait trop facile sinon \ud83d\ude09 ).<\/p>\n

Je vous propose de r\u00e9pondre \u00e0 la mode \u00ab\u00a0politique\u00a0\u00bb : je vais d’abord essayer de vous convaincre qu’il ne faut pas le faire, puis je prendrais le parti pris inverse, et essayer de vous convaincre qu’il faut le faire !<\/p>\n

1) Ne pas d\u00e9velopper une application e-commerce pour l’iPhone<\/h3>\n

La principale raison, qui devrait vous freiner, c’est la cible que vous allez atteindre avec cette application. Vu le nombre de clients \u00e9quip\u00e9s de l’iPhone, cette cible est tout simplement ridicule ! Vous allez donc d\u00e9penser du temps et de l’argent pour une application qui concerne une poign\u00e9e de clients potentiels !<\/p>\n

Restez focus, et travaillez plut\u00f4t sur des axes strat\u00e9giques : am\u00e9liorer le r\u00e9f\u00e9rencement naturel, travailler le parcours du client, … les sujets ne manquent pas !<\/p>\n

2) D\u00e9velopper une application e-commerce pour l’iPhone<\/h3>\n

Demain, dans vraiment pas longtemps maintenant, le m-commerce va se d\u00e9velopper, et les clients vont de plus en plus utiliser vos services depuis un mobile.<\/p>\n

Seul l’iPhone permet de d\u00e9velopper simplement des applications qui illustrent bien ce qu’on pourra faire en mobilit\u00e9.<\/p>\n

L’objet de l’application n’est donc pas d’atteindre pleins de clients ! L’objet, c’est de se pr\u00e9parer au \u00ab\u00a0next big thinks\u00a0\u00bb, avec une solution qui permet vraiment de proposer des applications tr\u00e8s utilisables.<\/p>\n

Quelles applications d\u00e9velopper ?<\/h3>\n

On peut faire comme Chanel, et simplement utiliser cette application mobile comme canal pour informer les clients.<\/p>\n

A l’autre extr\u00e9mit\u00e9, on pourrait essayer de faire une boutique compl\u00e8te (et certains le feront peut \u00eatre).<\/p>\n

Je pense qu’il peut \u00eatre tr\u00e8s int\u00e9ressant, pour l’utilisateur comme pour le marchand, de travailler sur des applications plus personnelles. On pourrait par exemple suivre ces commandes depuis le mobile, et en particulier valider l’\u00e9tape fatidique de la fin de la livraison, depuis le mobile (fini l’angoisse de la livraison !).
\nJ’ai pleins d’autres id\u00e9es, mais je peux en garder quelques une \u00ab\u00a0pour la route\u00a0\u00bb, non ?<\/p>\n","protected":false},"excerpt":{"rendered":"

Si je parle si souvent de l’iPhone et des applications, c’est bien s\u00fbr parce que j’aime ce t\u00e9l\u00e9phone, mais c’est \u00e9galement parce que je suis convaincu que, rapidement, le m-commerce va se d\u00e9velopper. La question que je me pose est la suivante : si vous me demandiez mon avis, est-ce que je vous conseillerai de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[380,371,373,27,88],"class_list":["post-604","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-apple","tag-e-commerce","tag-e-marketing","tag-iphone","tag-m-commerce"],"yoast_head":"\nD\u00e9velopper une application e-commerce pour l'iPhone ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2008\/08\/26\/developper-une-application-e-commerce-pour-liphone\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9velopper une application e-commerce pour l'iPhone ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Si je parle si souvent de l’iPhone et des applications, c’est bien s\u00fbr parce que j’aime ce t\u00e9l\u00e9phone, mais c’est \u00e9galement parce que je suis convaincu que, rapidement, le m-commerce va se d\u00e9velopper. 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