{"id":6021,"date":"2011-09-30T08:00:03","date_gmt":"2011-09-30T06:00:03","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=6021"},"modified":"2011-09-29T18:32:58","modified_gmt":"2011-09-29T16:32:58","slug":"spread-button","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2011\/09\/30\/spread-button\/","title":{"rendered":"Spread-Button"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Spread-Button se propose de faire le lien entre un site e-commerce et les r\u00e9seaux sociaux :<\/p>\n<p><a href=\"http:\/\/www.spread-button.com\/home\"><img decoding=\"async\" class=\"alignnone size-full wp-image-6057\" title=\"Spread Button\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/09\/sb1.png\" alt=\"\" width=\"462\" height=\"108\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/09\/sb1.png 462w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/09\/sb1-300x70.png 300w\" sizes=\"(max-width: 462px) 100vw, 462px\" \/><\/a><\/p>\n<p>Tout le monde est d&rsquo;accord pour dire qu&rsquo;il y a l\u00e0 un positionnement strat\u00e9gique, une opportunit\u00e9, un besoin&#8230;<\/p>\n<p>Maintenant, la question est : comment faire ce lien ? Que proposer, tant pour le marchand que pour le client ?<\/p>\n<p>L&rsquo;approche de Spread Button est int\u00e9ressante :<\/p>\n<p>Il s&rsquo;agit de connecter les deux mondes via une base client.<\/p>\n<p>Une fois cette connection r\u00e9alis\u00e9e, c&rsquo;est gagn\u00e9 : la base a acc\u00e8s aux donn\u00e9es de chaque univers, et peut les exploiter.<\/p>\n<p>Les fonctions propos\u00e9es sont :<\/p>\n<ul>\n<li>Segmentation : Segmenter la base, \u00e0 partir de donn\u00e9es du e-commerce crois\u00e9es avec des donn\u00e9es sociales<\/li>\n<li>Acquisition : Lancer des op\u00e9rations virales, pour capter de nouveaux clients et de nouvelles commandes<\/li>\n<li>Tracking : Suivre et mesurer les op\u00e9rations r\u00e9alis\u00e9es gr\u00e2ce aux op\u00e9rations d&rsquo;acquisitions<\/li>\n<\/ul>\n<div>Petit exemple illustr\u00e9 :<\/div>\n<div>Un site int\u00e8gre un bandeau \u00ab\u00a0attractif\u00a0\u00bb (gagnez un bon de r\u00e9duction de 10%)<\/div>\n<div><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/09\/SB-fan-1.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-6058\" title=\"Bouton d'appel sur site e-commerce\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/09\/SB-fan-1-e1317312718177.png\" alt=\"\" width=\"650\" height=\"503\" \/><\/a><\/div>\n<div>Un clic sur la pub, et l&rsquo;internaute rentre dans le \u00ab\u00a0tunnel\u00a0\u00bb permettant de se connecter sur l&rsquo;un des r\u00e9seaux sociaux (prenons Facebook) :<\/div>\n<div><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/09\/Capture-d\u2019\u00e9cran-2011-09-29-\u00e0-13.14.16.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-6059\" title=\"Etape 1\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/09\/Capture-d\u2019\u00e9cran-2011-09-29-\u00e0-13.14.16-e1317312855907.png\" alt=\"\" width=\"650\" height=\"494\" \/><\/a><\/div>\n<div>L&rsquo;internaute clique donc sur le logo Facebook :<\/div>\n<div><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/09\/Capture-d\u2019\u00e9cran-2011-09-29-\u00e0-13.14.32.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6060\" title=\"Etape 2\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/09\/Capture-d\u2019\u00e9cran-2011-09-29-\u00e0-13.14.32-e1317312924975.png\" alt=\"\" width=\"650\" height=\"322\" \/><\/a><\/div>\n<div>Apr\u00e8s avoir renseign\u00e9 ses identifiants, il doit valider l&rsquo;utilisation de l&rsquo;application SpreadButton :<\/div>\n<div><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/09\/Capture-d\u2019\u00e9cran-2011-09-29-\u00e0-13.15.27.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6061\" title=\"Etape 3\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/09\/Capture-d\u2019\u00e9cran-2011-09-29-\u00e0-13.15.27-e1317312999299.png\" alt=\"\" width=\"650\" height=\"253\" \/><\/a><\/div>\n<div>Retour sur la boutique pour l&rsquo;\u00e9tape suivante :<\/div>\n<div><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/09\/Capture-d\u2019\u00e9cran-2011-09-29-\u00e0-13.16.00.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6062\" title=\"Etape 4\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/09\/Capture-d\u2019\u00e9cran-2011-09-29-\u00e0-13.16.00-e1317313093579.png\" alt=\"\" width=\"650\" height=\"385\" \/><\/a><\/div>\n<div>Encore un clic, pour arriver sur le code tant recherch\u00e9 \ud83d\ude09 :<\/div>\n<div><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/09\/Capture-d\u2019\u00e9cran-2011-09-29-\u00e0-13.16.29.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6063\" title=\"Etape... Je sais plus :)\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/09\/Capture-d\u2019\u00e9cran-2011-09-29-\u00e0-13.16.29-e1317313249104.png\" alt=\"\" width=\"650\" height=\"391\" \/><\/a><\/div>\n<div>Un clic sur partager, permet d&rsquo;arriver sur la page suivante :<\/div>\n<div><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/09\/Capture-d\u2019\u00e9cran-2011-09-29-\u00e0-13.16.47.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6064\" title=\"Etape... d'apr\u00e8s celle d'avant\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/09\/Capture-d\u2019\u00e9cran-2011-09-29-\u00e0-13.16.47-e1317313395883.png\" alt=\"\" width=\"650\" height=\"397\" \/><\/a><\/div>\n<div>A cette \u00e9tape, Facebook redemande une autorisation :<\/div>\n<div><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/09\/Capture-d\u2019\u00e9cran-2011-09-29-\u00e0-13.17.29.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6065\" title=\"Etape apr\u00e8s apr\u00e8s encore\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/09\/Capture-d\u2019\u00e9cran-2011-09-29-\u00e0-13.17.29-e1317313485407.png\" alt=\"\" width=\"650\" height=\"224\" \/><\/a><\/div>\n<div>Bon, si on valide, on arrive au bout :<\/div>\n<div><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/09\/Capture-d\u2019\u00e9cran-2011-09-29-\u00e0-13.19.05.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6066\" title=\"Etape... La derni\u00e8re !\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/09\/Capture-d\u2019\u00e9cran-2011-09-29-\u00e0-13.19.05-e1317313547288.png\" alt=\"\" width=\"650\" height=\"391\" \/><\/a><\/div>\n<div>Petite copie d&rsquo;\u00e9cran du back office, pour montrer \u00e0 quoi ressemble un \u00ab\u00a0client connect\u00e9\u00a0\u00bb :<\/div>\n<div><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/09\/SB-segmentation.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6068\" title=\"SB-segmentation\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/09\/SB-segmentation-e1317313936156.png\" alt=\"\" width=\"650\" height=\"503\" \/><\/a><\/div>\n<div>Je trouve l&rsquo;id\u00e9e d&rsquo;<a href=\"http:\/\/www.9viesduchat.com\/\" target=\"_blank\">Olivier<\/a> tr\u00e8s int\u00e9ressante, mais je pense qu&rsquo;il est indispensable de raccourcir ce chemin !<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Spread-Button se propose de faire le lien entre un site e-commerce et les r\u00e9seaux sociaux : Tout le monde est d&rsquo;accord pour dire qu&rsquo;il y a l\u00e0 un positionnement strat\u00e9gique, une opportunit\u00e9, un besoin&#8230; Maintenant, la question est : comment faire ce lien ? Que proposer, tant pour le marchand que pour le client [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[23,2,7],"tags":[379,156,371,373,254,45,383],"class_list":["post-6021","post","type-post","status-publish","format-standard","hentry","category-araok","category-e-commerce","category-e-marketing","tag-araok","tag-crm","tag-e-commerce","tag-e-marketing","tag-f-commerce","tag-facebook","tag-reseaux-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spread-Button - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2011\/09\/30\/spread-button\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spread-Button - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Spread-Button se propose de faire le lien entre un site e-commerce et les r\u00e9seaux sociaux : Tout le monde est d&rsquo;accord pour dire qu&rsquo;il y a l\u00e0 un positionnement strat\u00e9gique, une opportunit\u00e9, un besoin&#8230; Maintenant, la question est : comment faire ce lien ? 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