{"id":5973,"date":"2011-09-20T21:10:01","date_gmt":"2011-09-20T19:10:01","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=5973"},"modified":"2011-09-20T21:10:01","modified_gmt":"2011-09-20T19:10:01","slug":"de-lemail-au-panier","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2011\/09\/20\/de-lemail-au-panier\/","title":{"rendered":"De l’email au panier !"},"content":{"rendered":"

On le sait bien, un bon moyen pour augmenter le taux de transformation, c’est de raccourcir le chemin de l’internaute<\/strong> :<\/p>\n

Moins de clic, moins de fuite<\/strong> \ud83d\ude09 !!!<\/p>\n

Amazon l’a bien compris, et propose un chemin on ne peut plus court, quand il envoie un email cibl\u00e9 :<\/p>\n

\"\"<\/a><\/p>\n

Vous voyez : le mail contient la description du produit propos\u00e9 et, au lieu de proposer un lien vers la fiche produit (ce qui est d\u00e9j\u00e0 pas mal), propose directement un bouton d’ajout au panier<\/strong>.<\/p>\n

Un clic sur le bouton, depuis l’email, et hop, on arrive sur le site d’Amazon, sur une page tr\u00e8s d\u00e9pouill\u00e9e :<\/p>\n

\"\"<\/a><\/p>\n

J’imagine qu’Amazon a fait de l’AB testing, pour valider la n\u00e9cessit\u00e9 de passer par cette \u00e9tape.<\/p>\n

Si on clique sur Continuer, on arrive sur la page suivante :<\/p>\n

\"\"<\/a><\/p>\n

Bien s\u00fbr, sur cette page, l’axe est au cross selling bien cibl\u00e9.<\/p>\n

Efficace, non ?<\/p>\n","protected":false},"excerpt":{"rendered":"

On le sait bien, un bon moyen pour augmenter le taux de transformation, c’est de raccourcir le chemin de l’internaute : Moins de clic, moins de fuite \ud83d\ude09 !!! Amazon l’a bien compris, et propose un chemin on ne peut plus court, quand il envoie un email cibl\u00e9 : Vous voyez : le mail contient […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[23,2,7],"tags":[379,371,373,157],"class_list":["post-5973","post","type-post","status-publish","format-standard","hentry","category-araok","category-e-commerce","category-e-marketing","tag-araok","tag-e-commerce","tag-e-marketing","tag-emailing"],"yoast_head":"\nDe l'email au panier ! - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2011\/09\/20\/de-lemail-au-panier\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De l'email au panier ! - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"On le sait bien, un bon moyen pour augmenter le taux de transformation, c’est de raccourcir le chemin de l’internaute : Moins de clic, moins de fuite \ud83d\ude09 !!! 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