![\"\"](\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/09\/IMG_0796-e1315992768607.jpg\" "\\"Format")
<\/a><\/p>\nSur cette page, le mode paysage est compl\u00e8tement diff\u00e9rent du mode portrait : de haut en bas, on navigue entre les rubriques, et de gauche \u00e0 droite, on fait coulisser les articles. Tr\u00e8s bien vu !<\/p>\n
Cette ergonomie reprend les meilleures pratiques, adapt\u00e9es au terminal (autre exemple : on actualise le contenu en \u00ab\u00a0tirant\u00a0\u00bb vers le bas).<\/p>\n
Cela permet, pour l’usager, de prendre en main l’application, sans avoir \u00e0 r\u00e9fl\u00e9chir ou \u00e0 lire un manuel ;).<\/p>\n
C’est bien de cette fa\u00e7on qu’il faut proc\u00e9der pour cr\u00e9er une application r\u00e9ussie sur mobile (iPhone ou Andro\u00efd) :<\/p>\n
On peut innover, mais il faut le faire dans le \u00ab\u00a0sens du terminal\u00a0\u00bb et bien s\u00fbr dans le sens de l’utilisateur : connaitre les usages du mobile pour cr\u00e9er une \u00ab\u00a0exp\u00e9rience\u00a0\u00bb riche, agr\u00e9able, fluide.<\/p>\n
Finalement, quand on y pense, naviguer entre des articles d’un journal, ou naviguer entre les produits d’un catalogue, c’est pas forc\u00e9ment si diff\u00e9rent que \u00e7a ! Cela montre, \u00e0 mon avis, tout ce qu’on peut faire, dans le domaine du m-commerce : cr\u00e9er une exp\u00e9rience plus immersive, plus riche, pour mieux pr\u00e9senter les produits.<\/p>\n","protected":false},"excerpt":{"rendered":"
Pas mal de journaux proposent une application iPhone : Le mod\u00e8le classique, c’est celle du Monde. Au d\u00e9but, la plupart des applications \u00e9taient sur ce mod\u00e8le, assez bien fait il faut dire. Le Figaro a souhait\u00e9 se\u00a0diff\u00e9rentier. Les premi\u00e8res tentatives \u00e9taient plut\u00f4t rat\u00e9es, mais ils ont pers\u00e9v\u00e9r\u00e9, et cela a abouti une version vraiment int\u00e9ressante. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[23,2,7],"tags":[379,371,27,88,132],"class_list":["post-5944","post","type-post","status-publish","format-standard","hentry","category-araok","category-e-commerce","category-e-marketing","tag-araok","tag-e-commerce","tag-iphone","tag-m-commerce","tag-m-marketing"],"yoast_head":"\n
Application iPhone du Figaro - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2011\/09\/19\/application-iphone-du-figaro\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Application iPhone du Figaro - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Pas mal de journaux proposent une application iPhone : Le mod\u00e8le classique, c’est celle du Monde. Au d\u00e9but, la plupart des applications \u00e9taient sur ce mod\u00e8le, assez bien fait il faut dire. Le Figaro a souhait\u00e9 se\u00a0diff\u00e9rentier. Les premi\u00e8res tentatives \u00e9taient plut\u00f4t rat\u00e9es, mais ils ont pers\u00e9v\u00e9r\u00e9, et cela a abouti une version vraiment int\u00e9ressante. […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2011\/09\/19\/application-iphone-du-figaro\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2011-09-19T04:53:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-09-19T04:53:38+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/09\/IMG_0790.png\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/09\\\/19\\\/application-iphone-du-figaro\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/09\\\/19\\\/application-iphone-du-figaro\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"Application iPhone du Figaro\",\"datePublished\":\"2011-09-19T04:53:29+00:00\",\"dateModified\":\"2011-09-19T04:53:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/09\\\/19\\\/application-iphone-du-figaro\\\/\"},\"wordCount\":316,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/09\\\/19\\\/application-iphone-du-figaro\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/09\\\/IMG_0790.png\",\"keywords\":[\"ARAOK !\",\"e-commerce\",\"iPhone\",\"m-commerce\",\"m-marketing\"],\"articleSection\":[\"ARAOK !\",\"e-commerce\",\"e-marketing\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/09\\\/19\\\/application-iphone-du-figaro\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/09\\\/19\\\/application-iphone-du-figaro\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/09\\\/19\\\/application-iphone-du-figaro\\\/\",\"name\":\"Application iPhone du Figaro - Ziserman.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/09\\\/19\\\/application-iphone-du-figaro\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/09\\\/19\\\/application-iphone-du-figaro\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/09\\\/IMG_0790.png\",\"datePublished\":\"2011-09-19T04:53:29+00:00\",\"dateModified\":\"2011-09-19T04:53:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/09\\\/19\\\/application-iphone-du-figaro\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/09\\\/19\\\/application-iphone-du-figaro\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/09\\\/19\\\/application-iphone-du-figaro\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/09\\\/IMG_0790.png\",\"contentUrl\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/09\\\/IMG_0790.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/09\\\/19\\\/application-iphone-du-figaro\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Application iPhone du Figaro\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\",\"name\":\"BLOG E-COMMERCE\",\"description\":\"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\",\"name\":\"Fran\u00e7ois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"caption\":\"Fran\u00e7ois\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\"},\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Application iPhone du Figaro - Ziserman.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ziserman.com\/blog\/2011\/09\/19\/application-iphone-du-figaro\/","og_locale":"fr_FR","og_type":"article","og_title":"Application iPhone du Figaro - Ziserman.com","og_description":"Pas mal de journaux proposent une application iPhone : Le mod\u00e8le classique, c’est celle du Monde. Au d\u00e9but, la plupart des applications \u00e9taient sur ce mod\u00e8le, assez bien fait il faut dire. Le Figaro a souhait\u00e9 se\u00a0diff\u00e9rentier. Les premi\u00e8res tentatives \u00e9taient plut\u00f4t rat\u00e9es, mais ils ont pers\u00e9v\u00e9r\u00e9, et cela a abouti une version vraiment int\u00e9ressante. […]","og_url":"https:\/\/www.ziserman.com\/blog\/2011\/09\/19\/application-iphone-du-figaro\/","og_site_name":"Ziserman.com","article_published_time":"2011-09-19T04:53:29+00:00","article_modified_time":"2011-09-19T04:53:38+00:00","og_image":[{"url":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/09\/IMG_0790.png","type":"","width":"","height":""}],"author":"Fran\u00e7ois","twitter_card":"summary_large_image","twitter_creator":"@ziserman","twitter_site":"@ziserman","twitter_misc":{"\u00c9crit par":"Fran\u00e7ois","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ziserman.com\/blog\/2011\/09\/19\/application-iphone-du-figaro\/#article","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/2011\/09\/19\/application-iphone-du-figaro\/"},"author":{"name":"Fran\u00e7ois","@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"headline":"Application iPhone du Figaro","datePublished":"2011-09-19T04:53:29+00:00","dateModified":"2011-09-19T04:53:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2011\/09\/19\/application-iphone-du-figaro\/"},"wordCount":316,"commentCount":2,"publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"image":{"@id":"https:\/\/www.ziserman.com\/blog\/2011\/09\/19\/application-iphone-du-figaro\/#primaryimage"},"thumbnailUrl":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/09\/IMG_0790.png","keywords":["ARAOK !","e-commerce","iPhone","m-commerce","m-marketing"],"articleSection":["ARAOK !","e-commerce","e-marketing"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ziserman.com\/blog\/2011\/09\/19\/application-iphone-du-figaro\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ziserman.com\/blog\/2011\/09\/19\/application-iphone-du-figaro\/","url":"https:\/\/www.ziserman.com\/blog\/2011\/09\/19\/application-iphone-du-figaro\/","name":"Application iPhone du Figaro - Ziserman.com","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2011\/09\/19\/application-iphone-du-figaro\/#primaryimage"},"image":{"@id":"https:\/\/www.ziserman.com\/blog\/2011\/09\/19\/application-iphone-du-figaro\/#primaryimage"},"thumbnailUrl":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/09\/IMG_0790.png","datePublished":"2011-09-19T04:53:29+00:00","dateModified":"2011-09-19T04:53:38+00:00","breadcrumb":{"@id":"https:\/\/www.ziserman.com\/blog\/2011\/09\/19\/application-iphone-du-figaro\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ziserman.com\/blog\/2011\/09\/19\/application-iphone-du-figaro\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.ziserman.com\/blog\/2011\/09\/19\/application-iphone-du-figaro\/#primaryimage","url":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/09\/IMG_0790.png","contentUrl":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/09\/IMG_0790.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ziserman.com\/blog\/2011\/09\/19\/application-iphone-du-figaro\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.ziserman.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Application iPhone du Figaro"}]},{"@type":"WebSite","@id":"https:\/\/www.ziserman.com\/blog\/#website","url":"https:\/\/www.ziserman.com\/blog\/","name":"BLOG E-COMMERCE","description":"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie","publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ziserman.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72","name":"Fran\u00e7ois","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","caption":"Fran\u00e7ois"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g"},"url":"https:\/\/www.ziserman.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/5944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/comments?post=5944"}],"version-history":[{"count":0,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/5944\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/media?parent=5944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/categories?post=5944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/tags?post=5944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/09\/IMG_0790.png\" "\\"Quelques")
<\/a><\/p>\n