{"id":5925,"date":"2011-09-15T13:55:05","date_gmt":"2011-09-15T11:55:05","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=5925"},"modified":"2011-09-15T13:55:05","modified_gmt":"2011-09-15T11:55:05","slug":"if-you-pay-peanuts-you-get-monkeys","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2011\/09\/15\/if-you-pay-peanuts-you-get-monkeys\/","title":{"rendered":"\u00ab\u00a0If You Pay Peanuts, You Get Monkeys!\u00a0\u00bb"},"content":{"rendered":"

Cet article est \u00e9crit par Christophe Davy<\/a>, dirigeant de Brand Online Commerce<\/a>, qui est \u00ab\u00a0l’invit\u00e9 permanent\u00a0\u00bb de Fran\u00e7ois sur ce blog.<\/em><\/p><\/blockquote>\n

\"singe\"<\/a><\/p>\n

Cette semaine, \u00e0 Paris, c’est le Salon e-commerce<\/a>, la grand messe de l’internet marchand, avec pas moins de 30.000 visiteurs attendus<\/strong>. Une fois n’est pas cout\u00fbme, j’y suis all\u00e9 pour \u00e9couter et humer l’air du temps et les tendances.<\/p>\n

Pour l’anecdote, ce qui m’a le plus marqu\u00e9, c’est le gang des \u00ab\u00a0Men in Black\u00a0\u00bb de Emailvision<\/a><\/strong>. Vous ne pouviez pas les louper, plac\u00e9s comme ils \u00e9taient juste \u00e0 l’entr\u00e9e. Une dizaine de jeunes commerciaux comment dire, tr\u00e8s entreprenants… Je ne sais pas ce que leurs voisins de stand en ont pens\u00e9, mais moi je faisais soigneusement gaffe \u00e0 contourner leur champ d’action. Un de mes jeunes collaborateurs a eu toutes les peines du monde \u00e0 s’en d\u00e9barrasser. On aime, ou on n’aime pas ce type d’approche commerciale…<\/p>\n

Plus s\u00e9rieusement, ce passage au Salon e-commerce, et ce que j’en ai retenu, m’am\u00e8ne \u00e0 rappeler que, dans le e-commerce comme ailleurs, tout se paie !<\/strong> Pas de bras, pas de chocolat.
\n<\/strong><\/p>\n

N’h\u00e9sitons pas, notamment, \u00e0 repasser une couche bien \u00e9paisse sur ces croyances d’un autre \u00e2ge (disons p\u00e9riode 2000-2005) : lancer – avec succ\u00e8s j’entends – un site marchand en 2011 est une entreprise co\u00fbteuse<\/strong>. Et m\u00eame si Envoy\u00e9 Sp\u00e9cial sur France 2, Capital sur M6, le gourou digital recrut\u00e9 \u00e0 prix d’or (et qui n’aime pas le e-commerce parce qu’il aime Flash) ou votre\u00a0 neveu vous laissent \u00e0 penser le contraire…<\/p>\n

Mon entreprise Brand Online Commerce<\/a> \u00e9tant implant\u00e9e en France et aux USA depuis 3 ans maintenant, je suis un observateur quotidien, et pour l’occasion atterr\u00e9 (je p\u00e8se mes mots), du gouffre existant aujourd’hui entre ce que comprend un patron fran\u00e7ais lambda de ce qu’est le e-commerce et ce qu’en fait depuis d\u00e9j\u00e0 pas mal d’ann\u00e9es un patron am\u00e9ricain<\/strong>.<\/p>\n

Pour prendre le march\u00e9 du e-commerce d\u00e9l\u00e9gu\u00e9, que je connais tr\u00e8s bien, j’ai vu passer ces derniers mois plusieurs appels d’offres europ\u00e9ens dans lesquels il \u00e9tait express\u00e9ment requis que la mise en place du business (5 \u00e0 6 mois de boulot, parfois plus) devait \u00eatre gratuite !<\/strong> Magique ! Le prestataire qui r\u00e9gale gratis, et qui est cens\u00e9 se \u00ab\u00a0refaire\u00a0\u00bb sur le pourcentage qu’il prendra sur les ventes futures. Enfin, s’il n’a pas d\u00e9pos\u00e9 le bilan d’ici l\u00e0…<\/p>\n

Dans le m\u00eame temps, aux USA, les frais de d\u00e9marrage des business en d\u00e9l\u00e9gation se comptent minimum en centaines de milliers de dollars !<\/strong> Et qu’on ne me dise pas que ce n’est qu’une question de taille de march\u00e9. C’est vrai que l’Europe impose des contraintes au e-commerce (plusieurs langues, plusieurs devises, gestion de la TVA par pays,…) qui peuvent laisser \u00e0 penser que le g\u00e2teau est tr\u00e8s morcel\u00e9. Mais il ne faut pas oublier que le e-commerce europ\u00e9en est d\u00e9sormais plus important en valeur que le e-commerce am\u00e9ricain, et ce depuis d\u00e9j\u00e0 l’ann\u00e9e 2009 !<\/p>\n

Encore donc beaucoup de chemin devant nous<\/strong>, avant que la perception basique sur le e-commerce (\u00ab\u00a0facile et pas cher\u00a0\u00bb) ne s’estompe r\u00e9ellement, et laisse d\u00e9finitivement place \u00e0 un march\u00e9 plus mature.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cet article est \u00e9crit par Christophe Davy, dirigeant de Brand Online Commerce, qui est \u00ab\u00a0l’invit\u00e9 permanent\u00a0\u00bb de Fran\u00e7ois sur ce blog. Cette semaine, \u00e0 Paris, c’est le Salon e-commerce, la grand messe de l’internet marchand, avec pas moins de 30.000 visiteurs attendus. Une fois n’est pas cout\u00fbme, j’y suis all\u00e9 pour \u00e9couter et humer l’air […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,170,373,102],"class_list":["post-5925","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-e-commerce-delegue","tag-e-marketing","tag-seo"],"yoast_head":"\n"If You Pay Peanuts, You Get Monkeys!" - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2011\/09\/15\/if-you-pay-peanuts-you-get-monkeys\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""If You Pay Peanuts, You Get Monkeys!" - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Cet article est \u00e9crit par Christophe Davy, dirigeant de Brand Online Commerce, qui est \u00ab\u00a0l’invit\u00e9 permanent\u00a0\u00bb de Fran\u00e7ois sur ce blog. Cette semaine, \u00e0 Paris, c’est le Salon e-commerce, la grand messe de l’internet marchand, avec pas moins de 30.000 visiteurs attendus. 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