{"id":5879,"date":"2011-09-02T19:12:12","date_gmt":"2011-09-02T17:12:12","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=5879"},"modified":"2011-09-02T19:12:12","modified_gmt":"2011-09-02T17:12:12","slug":"management-par-objectif-attention-aux-effets-de-bords","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2011\/09\/02\/management-par-objectif-attention-aux-effets-de-bords\/","title":{"rendered":"Management par objectif : attention aux effets de bords !"},"content":{"rendered":"<p>Le management par objectif semble une bonne solution : on manage sur le fond, et pas sur la forme.<\/p>\n<p>Qu&rsquo;importe l&rsquo;heure d&rsquo;arriv\u00e9, le temps pass\u00e9 sur Facebook, sur les mails perso, &#8230;<\/p>\n<p>Ce qui compte, c&rsquo;est le r\u00e9sultat, par rapport \u00e0 des objectifs pr\u00e9cis.<\/p>\n<p>C&rsquo;est, de mon point de vue, une bonne solution.<\/p>\n<p>Maintenant, la question est : comment d\u00e9finir de bons objectifs ?<\/p>\n<p>Il y a facilement des effets \u00a0de bords. Je voulais vous citer quelques exemples, qui m&rsquo;ont particuli\u00e8rement marqu\u00e9s :<\/p>\n<p>Une histoire qu&rsquo;on m&rsquo;a racont\u00e9, c&rsquo;est \u00e0 propos des trains en Angleterre. L&rsquo;objectif \u00e9tait : les trains doivent arriver \u00e0 l&rsquo;heure. La\u00a0consequence\u00a0fut que les trains ne s&rsquo;arr\u00eataient plus \u00e0 toutes les garres. Et oui, aucun objectif \u00e0 ce sujet&#8230;<\/p>\n<p>Autre exemple : Dell et son call center. L&rsquo;objectif \u00e9tait : traiter, pour chaque employ\u00e9, un maximum d&rsquo;appel par jours. R\u00e9sultat, la qualit\u00e9 fut tr\u00e8s tr\u00e8s mauvaise, parce que les employ\u00e9s n&rsquo;avaient pas comme objectif de bien traiter le probl\u00e8me du client. Il arrivait souvent qu&rsquo;un client doivent passer plusieurs coup de fil, et que l&rsquo;\u00e9change se termine, plut\u00f4t rapidement, et sans que le probl\u00e8me soit trait\u00e8 !<\/p>\n<p>Encore un exemple, qu&rsquo;on ma racont\u00e9 r\u00e9cemment. La police a comme objectif la baisse de la criminalit\u00e9, et donc, par\u00a0consequent, la baisse du nombre de plainte. R\u00e9sultat : il arriverait bien souvent que, quand vous allez \u00e0 la police pour d\u00e9pos\u00e9 plainte, on cherche \u00e0 vous convaincre, \u00e0 vous influencer pour que vous ne d\u00e9posiez pas votre plainte. Bon, je ne peux pas citer ma source, mais c&rsquo;est quelqu&rsquo;un du milieu, c&rsquo;est une source fiable&#8230; Et cela ne m&rsquo;\u00e9tonne pas, c&rsquo;est finalement un peu le m\u00eame cas que les exemples pr\u00e9c\u00e9dents : l&rsquo;objectif est mal d\u00e9fini, et le r\u00e9sultat n&rsquo;est pas du tout celui attendu.<\/p>\n<p>Comment \u00e9viter \u00e7a ? La r\u00e9ponse est de <strong>d\u00e9finir plusieurs objectifs<\/strong>, permettant de mieux garder la bonne direction, et d&rsquo;ajuster, au fil du temps.<\/p>\n<p>Conclusion : oui aux objectifs, mais attention \u00e0 bien d\u00e9finir des objectifs permettant d&rsquo;aller dans la bonne direction !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le management par objectif semble une bonne solution : on manage sur le fond, et pas sur la forme. Qu&rsquo;importe l&rsquo;heure d&rsquo;arriv\u00e9, le temps pass\u00e9 sur Facebook, sur les mails perso, &#8230; Ce qui compte, c&rsquo;est le r\u00e9sultat, par rapport \u00e0 des objectifs pr\u00e9cis. C&rsquo;est, de mon point de vue, une bonne solution. Maintenant, la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[23,15,41],"tags":[379,382],"class_list":["post-5879","post","type-post","status-publish","format-standard","hentry","category-araok","category-entrepreneuriat","category-management","tag-araok","tag-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Management par objectif : attention aux effets de bords ! - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2011\/09\/02\/management-par-objectif-attention-aux-effets-de-bords\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Management par objectif : attention aux effets de bords ! - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Le management par objectif semble une bonne solution : on manage sur le fond, et pas sur la forme. 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