Adrien<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"L’AB Testing, c’est une technologie, qui permet de tester, directement en ligne, deux versions (ou plus) d’une page. Pour une page donn\u00e9e, on soumet une premi\u00e8re version \u00e0 une partie des internautes, et une autre version \u00e0 l’autre partie. On compare le r\u00e9sultat attendu (clic sur un bouton typiquement), et on garde celle qui transforme […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7],"tags":[379,371,373,246],"class_list":["post-5852","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","tag-araok","tag-e-commerce","tag-e-marketing","tag-tests-utilisateurs"],"yoast_head":"\n
AB Testing : Testez votre capacit\u00e9 \u00e0 anticiper les r\u00e9sultats - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2011\/08\/28\/ab-testing-testez-votre-capacite-a-anticiper-les-resultats\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AB Testing : Testez votre capacit\u00e9 \u00e0 anticiper les r\u00e9sultats - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"L’AB Testing, c’est une technologie, qui permet de tester, directement en ligne, deux versions (ou plus) d’une page. Pour une page donn\u00e9e, on soumet une premi\u00e8re version \u00e0 une partie des internautes, et une autre version \u00e0 l’autre partie. On compare le r\u00e9sultat attendu (clic sur un bouton typiquement), et on garde celle qui transforme […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2011\/08\/28\/ab-testing-testez-votre-capacite-a-anticiper-les-resultats\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2011-08-28T20:54:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-08-28T20:55:15+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/08\/Capture-d\u2019\u00e9cran-2011-08-28-\u00e0-22.53.31.png\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/08\\\/28\\\/ab-testing-testez-votre-capacite-a-anticiper-les-resultats\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/08\\\/28\\\/ab-testing-testez-votre-capacite-a-anticiper-les-resultats\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"AB Testing : Testez votre capacit\u00e9 \u00e0 anticiper les r\u00e9sultats\",\"datePublished\":\"2011-08-28T20:54:20+00:00\",\"dateModified\":\"2011-08-28T20:55:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/08\\\/28\\\/ab-testing-testez-votre-capacite-a-anticiper-les-resultats\\\/\"},\"wordCount\":161,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"keywords\":[\"ARAOK !\",\"e-commerce\",\"e-marketing\",\"Tests utilisateurs\"],\"articleSection\":[\"e-commerce\",\"e-marketing\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/08\\\/28\\\/ab-testing-testez-votre-capacite-a-anticiper-les-resultats\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/08\\\/28\\\/ab-testing-testez-votre-capacite-a-anticiper-les-resultats\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/08\\\/28\\\/ab-testing-testez-votre-capacite-a-anticiper-les-resultats\\\/\",\"name\":\"AB Testing : Testez votre capacit\u00e9 \u00e0 anticiper les r\u00e9sultats - Ziserman.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\"},\"datePublished\":\"2011-08-28T20:54:20+00:00\",\"dateModified\":\"2011-08-28T20:55:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/08\\\/28\\\/ab-testing-testez-votre-capacite-a-anticiper-les-resultats\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/08\\\/28\\\/ab-testing-testez-votre-capacite-a-anticiper-les-resultats\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/08\\\/28\\\/ab-testing-testez-votre-capacite-a-anticiper-les-resultats\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AB Testing : Testez votre capacit\u00e9 \u00e0 anticiper les r\u00e9sultats\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\",\"name\":\"BLOG E-COMMERCE\",\"description\":\"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\",\"name\":\"Fran\u00e7ois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"caption\":\"Fran\u00e7ois\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\"},\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AB Testing : Testez votre capacit\u00e9 \u00e0 anticiper les r\u00e9sultats - Ziserman.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ziserman.com\/blog\/2011\/08\/28\/ab-testing-testez-votre-capacite-a-anticiper-les-resultats\/","og_locale":"fr_FR","og_type":"article","og_title":"AB Testing : Testez votre capacit\u00e9 \u00e0 anticiper les r\u00e9sultats - Ziserman.com","og_description":"L’AB Testing, c’est une technologie, qui permet de tester, directement en ligne, deux versions (ou plus) d’une page. Pour une page donn\u00e9e, on soumet une premi\u00e8re version \u00e0 une partie des internautes, et une autre version \u00e0 l’autre partie. On compare le r\u00e9sultat attendu (clic sur un bouton typiquement), et on garde celle qui transforme […]","og_url":"https:\/\/www.ziserman.com\/blog\/2011\/08\/28\/ab-testing-testez-votre-capacite-a-anticiper-les-resultats\/","og_site_name":"Ziserman.com","article_published_time":"2011-08-28T20:54:20+00:00","article_modified_time":"2011-08-28T20:55:15+00:00","og_image":[{"url":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/08\/Capture-d\u2019\u00e9cran-2011-08-28-\u00e0-22.53.31.png","type":"","width":"","height":""}],"author":"Fran\u00e7ois","twitter_card":"summary_large_image","twitter_creator":"@ziserman","twitter_site":"@ziserman","twitter_misc":{"\u00c9crit par":"Fran\u00e7ois","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ziserman.com\/blog\/2011\/08\/28\/ab-testing-testez-votre-capacite-a-anticiper-les-resultats\/#article","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/2011\/08\/28\/ab-testing-testez-votre-capacite-a-anticiper-les-resultats\/"},"author":{"name":"Fran\u00e7ois","@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"headline":"AB Testing : Testez votre capacit\u00e9 \u00e0 anticiper les r\u00e9sultats","datePublished":"2011-08-28T20:54:20+00:00","dateModified":"2011-08-28T20:55:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2011\/08\/28\/ab-testing-testez-votre-capacite-a-anticiper-les-resultats\/"},"wordCount":161,"commentCount":3,"publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"keywords":["ARAOK !","e-commerce","e-marketing","Tests utilisateurs"],"articleSection":["e-commerce","e-marketing"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ziserman.com\/blog\/2011\/08\/28\/ab-testing-testez-votre-capacite-a-anticiper-les-resultats\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ziserman.com\/blog\/2011\/08\/28\/ab-testing-testez-votre-capacite-a-anticiper-les-resultats\/","url":"https:\/\/www.ziserman.com\/blog\/2011\/08\/28\/ab-testing-testez-votre-capacite-a-anticiper-les-resultats\/","name":"AB Testing : Testez votre capacit\u00e9 \u00e0 anticiper les r\u00e9sultats - Ziserman.com","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/#website"},"datePublished":"2011-08-28T20:54:20+00:00","dateModified":"2011-08-28T20:55:15+00:00","breadcrumb":{"@id":"https:\/\/www.ziserman.com\/blog\/2011\/08\/28\/ab-testing-testez-votre-capacite-a-anticiper-les-resultats\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ziserman.com\/blog\/2011\/08\/28\/ab-testing-testez-votre-capacite-a-anticiper-les-resultats\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ziserman.com\/blog\/2011\/08\/28\/ab-testing-testez-votre-capacite-a-anticiper-les-resultats\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.ziserman.com\/blog\/"},{"@type":"ListItem","position":2,"name":"AB Testing : Testez votre capacit\u00e9 \u00e0 anticiper les r\u00e9sultats"}]},{"@type":"WebSite","@id":"https:\/\/www.ziserman.com\/blog\/#website","url":"https:\/\/www.ziserman.com\/blog\/","name":"BLOG E-COMMERCE","description":"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie","publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ziserman.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72","name":"Fran\u00e7ois","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","caption":"Fran\u00e7ois"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g"},"url":"https:\/\/www.ziserman.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/5852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/comments?post=5852"}],"version-history":[{"count":0,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/5852\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/media?parent=5852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/categories?post=5852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/tags?post=5852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/08\/Capture-d\u2019\u00e9cran-2011-08-28-\u00e0-22.53.31.png\" "\\"Tester")
<\/a><\/p>\n