{"id":5758,"date":"2011-07-28T19:24:35","date_gmt":"2011-07-28T17:24:35","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=5758"},"modified":"2011-07-28T19:49:28","modified_gmt":"2011-07-28T17:49:28","slug":"ski-nautique","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2011\/07\/28\/ski-nautique\/","title":{"rendered":"Ski nautique"},"content":{"rendered":"<p>Non, ce n&rsquo;est pas les vacances \ud83d\ude09<\/p>\n<p><a href=\"http:\/\/images.weekendesk.fr\/appel4-09\/SSF\/UT_A001651001_LC.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone\" title=\"Ski Nautique\" src=\"http:\/\/images.weekendesk.fr\/appel4-09\/SSF\/UT_A001651001_LC.jpg\" alt=\"\" width=\"295\" height=\"295\" \/><\/a><\/p>\n<blockquote><p>Quoi que, je fais un break fin de semaine, et pour trois semaines !<\/p>\n<p>Mais \u00e7a sera pas du ski nautique&#8230;<\/p><\/blockquote>\n<p>Le sujet est une question de strat\u00e9gie, pour se d\u00e9velopper, quand on est petit.<\/p>\n<p>Donc : Quand on est petit, \u00ab\u00a0dans un monde de brutes\u00a0\u00bb,<strong> il faut \u00eatre malin pour survivre<\/strong>.<\/p>\n<p>Dans le monde du logiciel, une strat\u00e9gie bien connue est ce que j&rsquo;appelle la strat\u00e9gie du ski nautique.<\/p>\n<p><strong>Il s&rsquo;agit de se d\u00e9velopper dans la \u00ab\u00a0train\u00e9e\u00a0\u00bb d&rsquo;un gros acteur, pourvus de moteurs puissants<\/strong>.<\/p>\n<p><strong>Un exemple bien connu est ce qu&rsquo;\u00e0 fait Business Objects<\/strong>.<\/p>\n<p>Business Objects, aujourd&rsquo;hui rachet\u00e9 par SAP, c&rsquo;est d\u00e9velopp\u00e9 comme \u00e7a, en \u00ab\u00a0ski nautique\u00a0\u00bb derri\u00e8re Oracle, en proposant un service compl\u00e9mentaire et bien mark\u00e9t\u00e9 pour les bases de donn\u00e9es.<\/p>\n<p>C&rsquo;est donc plut\u00f4t une bonne strat\u00e9gie, mais dangeureuse, parce qu&rsquo;on fleurte avec beaucoup plus gros que soit, et, pour rester dans la m\u00e9taphore, <strong>on risque de se faire angloutir<\/strong> par \u00ab\u00a0une vague plus grosse qu&rsquo;une autre\u00a0\u00bb.<\/p>\n<p>Autre exemple plus actuel : des boites d\u00e9veloppent des soft compl\u00e9mentaires par rapport \u00e0 ce que proposent les OS de base.<\/p>\n<p>Ainsi, sur Mac, on a vu des solutions pour compl\u00e9ter le mail, la gestion des t\u00e2ches, un espace disque partag\u00e9 (dropbox), &#8230;<\/p>\n<p>C&rsquo;est finalement un peu la m\u00eame chose : ces boites profitent, dans un sens positif, de la traction g\u00e9n\u00e9r\u00e9e par Apple, et vendent leurs solutions aux clients d&rsquo;Apple.<\/p>\n<p>Sauf que le p\u00e9rim\u00e8tre de ce que vend Apple \u00e9volue rapidement, il y a int\u00e9r\u00eat \u00e0 \u00eatre agile.<\/p>\n<p>Mail a \u00e9t\u00e9 refondu avec Lion, et \u00e7a met \u00e0 mal, il me semble, Sparrow.<\/p>\n<p>M\u00eame chose pour Dropbox, challeng\u00e9 par la strat\u00e9gie iCloud (dans ce cas l\u00e0, c&rsquo;est plus complexe, parce que Dropbox fonctionne sur Mac et PC).<\/p>\n<p>Autres exemples de ski nautique \u00a0:<\/p>\n<ul>\n<li>D\u00e9velopper des applications ou des jeux Facebook<\/li>\n<li>D\u00e9velopper des modules, sur les solutions e-commerce<\/li>\n<li>Vendre des produits sur des places de march\u00e9s eBay, Amazon, RueDuCommerce !<\/li>\n<li>&#8230;<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Non, ce n&rsquo;est pas les vacances \ud83d\ude09 Quoi que, je fais un break fin de semaine, et pour trois semaines ! Mais \u00e7a sera pas du ski nautique&#8230; Le sujet est une question de strat\u00e9gie, pour se d\u00e9velopper, quand on est petit. Donc : Quand on est petit, \u00ab\u00a0dans un monde de brutes\u00a0\u00bb, il faut [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,15],"tags":[379,109],"class_list":["post-5758","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-entrepreneuriat","tag-araok","tag-strategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ski nautique - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2011\/07\/28\/ski-nautique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ski nautique - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Non, ce n&rsquo;est pas les vacances \ud83d\ude09 Quoi que, je fais un break fin de semaine, et pour trois semaines ! Mais \u00e7a sera pas du ski nautique&#8230; Le sujet est une question de strat\u00e9gie, pour se d\u00e9velopper, quand on est petit. 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