{"id":5741,"date":"2011-07-21T20:03:50","date_gmt":"2011-07-21T18:03:50","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=5741"},"modified":"2011-07-21T20:16:52","modified_gmt":"2011-07-21T18:16:52","slug":"quelle-valeur-pour-linformation","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2011\/07\/21\/quelle-valeur-pour-linformation\/","title":{"rendered":"Quelle valeur pour l&rsquo;information ?"},"content":{"rendered":"<p>Derri\u00e8re cette question banale, je veux parler, en particulier, de <strong>la r\u00e9volution qui touche le journalisme<\/strong>.<\/p>\n<p>Donc, quelle valeur pour l&rsquo;information ?<\/p>\n<p>C&rsquo;est bien la question de la presse, qui, si on simplifie, cherche, trouve et pr\u00e9sente de l&rsquo;information, et la vend, via diff\u00e9rents m\u00e9dias.<\/p>\n<p>Ce syst\u00e8me marchait depuis des ann\u00e9es, des si\u00e8cles en fait&#8230;<\/p>\n<p>Mais, vous me voyez venir, quelle est la valeur du scoop, dans un monde ou pas mal de monde a son mobile connect\u00e9 sous la main, et peut capturer l&rsquo;information, directement \u00e0 la source ?<\/p>\n<p>Et si c&rsquo;est un journaliste qui arrive quand m\u00eame \u00e0 trouver une info in\u00e9dite, quelle est la valeur de cette information, qui va \u00eatre reprise, qui va \u00ab\u00a0buzzer\u00a0\u00bb a la vitesse de &#8230; l&rsquo;internet ?<\/p>\n<p>Quand on pense aux grands \u00e9v\u00e8nements r\u00e9cents, on a eu plus d&rsquo;info, bien plus vite, sur Twitter et autres r\u00e9seaux sociaux que dans la presse&#8230;<\/p>\n<p>Donc, <strong>la valeur du scoop est en chute libre<\/strong>. <strong>Ce n&rsquo;est plus l\u00e0 qu&rsquo;il y a de la valeur \u00e0 cr\u00e9er, tout simplement<\/strong>.<\/p>\n<p>Mais alors, comment cr\u00e9er de la valeur ?<\/p>\n<p><strong>La valeur existe bien s\u00fbr ! Mais elle c&rsquo;est d\u00e9plac\u00e9e.<\/strong><\/p>\n<p>La valeur aujourd&rsquo;hui, est, de mon point de vue sur :<\/p>\n<ul>\n<li>La qualit\u00e9 des informations<\/li>\n<li>La qualit\u00e9 des analyses<\/li>\n<\/ul>\n<div>Ce que je veux dire, c&rsquo;est que, quand les journaux ne font que reprendre a peu pr\u00e8s les m\u00eames informations, ils \u00ab\u00a0creusent\u00a0\u00bb leur propre fin.<\/div>\n<div>Regardez l&rsquo;affaire DSK : les premiers jours, c&rsquo;\u00e9tait un grand n&rsquo;importe quoi. Les journaux n&rsquo;avaient aucune information, ne savaient rien sur\u00a0Nafissatou Diallo. Cela n&#8217;emp\u00eachait pas grand monde de parler, pour dire&#8230; rien et n&rsquo;importe quoi, en boucle.<\/div>\n<div>Les journalistes n&rsquo;ont, en g\u00e9n\u00e9ral (il y a bien s\u00fbr des exceptions, heureusement), pas fait leur travail, travail \u00e0 valeur ajout\u00e9 pour prendre du recul, chercher \u00e0 recouper les informations, mieux analyser.<\/div>\n<div>Ceci dit, en restant sur cet exemple, on peut y voir une contradiction : mettre cette affaire en avant, \u00e7a a \u00e9t\u00e9, c&rsquo;est encore le moyen de doper les ventes.<\/div>\n<div>Certe, mais je pense que cette analyse est trop court-termiste. Vous cr\u00e9ez du trafic, vous vendez un peu plus, mais la valeur ajout\u00e9 n&rsquo;y est pas. C&rsquo;est un feu de paille.<\/div>\n<div>Maintenant, c&rsquo;est toujours tr\u00e8s tr\u00e8s dure de g\u00e9rer une activit\u00e9 qui est en pleine r\u00e9volution.<\/div>\n<div>De mon exp\u00e9rience, la plupart des soci\u00e9t\u00e9s, au sens \u00ab\u00a0groupe d&rsquo;individus\u00a0\u00bb (entreprises, &#8230;), n&rsquo;arrivent pas \u00e0 bien n\u00e9gocier un tel changement.<\/div>\n<div>Pour mieux expliquer \u00e7a, j&rsquo;ai rien de mieux que l&rsquo;image de l&rsquo;\u00e9volution, avec des esp\u00e8ces qui apparaissent, parce qu&rsquo;elles sont bien adapt\u00e9 au contexte, \u00e0 un moment donn\u00e9. Puis le contexte \u00e9volue. L&rsquo;esp\u00e8ce ne s&rsquo;adapte pas assez vite, elle va simplement s&rsquo;\u00e9teindre. D&rsquo;autres prendront le relai.<\/div>\n<div>Pour les entreprises, en g\u00e9n\u00e9ral, c&rsquo;est la m\u00eame chose. Les entreprises qui s&rsquo;adaptent sont tr\u00e8s tr\u00e8s rares.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Derri\u00e8re cette question banale, je veux parler, en particulier, de la r\u00e9volution qui touche le journalisme. Donc, quelle valeur pour l&rsquo;information ? C&rsquo;est bien la question de la presse, qui, si on simplifie, cherche, trouve et pr\u00e9sente de l&rsquo;information, et la vend, via diff\u00e9rents m\u00e9dias. Ce syst\u00e8me marchait depuis des ann\u00e9es, des si\u00e8cles en fait&#8230; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[23,7],"tags":[379,373,84],"class_list":["post-5741","post","type-post","status-publish","format-standard","hentry","category-araok","category-e-marketing","tag-araok","tag-e-marketing","tag-internet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quelle valeur pour l&#039;information ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2011\/07\/21\/quelle-valeur-pour-linformation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quelle valeur pour l&#039;information ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Derri\u00e8re cette question banale, je veux parler, en particulier, de la r\u00e9volution qui touche le journalisme. 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