{"id":5661,"date":"2011-07-11T12:18:10","date_gmt":"2011-07-11T10:18:10","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=5661"},"modified":"2012-07-19T21:25:04","modified_gmt":"2012-07-19T19:25:04","slug":"ergonomie-design-formulaires-de-paiement","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2011\/07\/11\/ergonomie-design-formulaires-de-paiement\/","title":{"rendered":"Soignez l’ergonomie et le design de vos formulaires de paiement !"},"content":{"rendered":"

Cet article est \u00e9crit par Julien Chaumond<\/a>, co-fondateur et CEO de Productism<\/a>, un r\u00e9seau social centr\u00e9 sur les produits, et auteur du livre Social commerce<\/a>. Vous pouvez aussi suivre Julien sur Twitter<\/a>.<\/em><\/p><\/blockquote>\n

\n

\"Le<\/p>\n<\/div>\n

En d\u00e9veloppement Web et e-commerce, un formulaire de paiement par carte bleue est souvent vu comme quelque chose de n\u00e9cessairement aust\u00e8re voire ennuyeux. Comme si le d\u00e9pouillement graphique et ergonomique \u00e9tait un gage de s\u00e9curit\u00e9 sur cette \u00e9tape critique du parcours client !<\/p>\n

Pourtant, il y a vraiment un int\u00e9r\u00eat \u00e0 d\u00e9velopper une exp\u00e9rience utilisateur de qualit\u00e9<\/strong> : lorsqu’ils sont bien design\u00e9s et bien con\u00e7us, les formulaires de paiement peuvent \u00eatre intuitifs, beaux, guider le client (notamment par une bonne gestion des erreurs<\/em>), et m\u00eame dans certains cas s’approcher du \u00ab\u00a0Graal\u00a0\u00bb du formulaire de paiement<\/strong> : donner envie de payer<\/strong> \ud83d\ude09<\/p>\n

Exemple : entre ces deux formulaires de paiement par carte bleue, lequel avez-vous le plus envie de remplir ? \ud83d\ude09<\/p>\n

\"\"<\/p>\n

ou :<\/p>\n

\"\"<\/p>\n

Le deuxi\u00e8me est celui de\u00a0Capitaine Train<\/a>, le concurrent de Voyages-SNCF.<\/p>\n

Bien s\u00fbr, il n’y a pas que le design graphique : la non-surcharge d’informations, le comportement naturel de la navigation au clavier (quand j’appuie sur Entr\u00e9e, cela devrait toujours soumettre le formulaire… sinon il y a un probl\u00e8me), l’utilisation de balises HTML s\u00e9mantiques pour optimiser l’autocompl\u00e9tion par le navigateur, sont autant de facteurs qui participent de la qualit\u00e9 de l’exp\u00e9rience utilisateur.<\/p>\n

Pour ne pas faire de jaloux \ud83d\ude09 , l’application iPhone de Voyages-SNCF est aussi un bon exemple d’exp\u00e9rience utilisateur pour le paiement : sur mobile, l’interface tactile donne une relation physique<\/strong>, presque intime<\/em> avec le formulaire… et on est presque content de rentrer ses informations de paiement !<\/p>\n

\"\"
\nEt vous, quels sont les formulaires de paiement que vous appr\u00e9ciez sur le Web ?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Cet article est \u00e9crit par Julien Chaumond, co-fondateur et CEO de Productism, un r\u00e9seau social centr\u00e9 sur les produits, et auteur du livre Social commerce. Vous pouvez aussi suivre Julien sur Twitter. En d\u00e9veloppement Web et e-commerce, un formulaire de paiement par carte bleue est souvent vu comme quelque chose de n\u00e9cessairement aust\u00e8re voire ennuyeux. […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[273,6,127],"class_list":["post-5661","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-design","tag-ergonomie","tag-paiement"],"yoast_head":"\nSoignez l'ergonomie et le design de vos formulaires de paiement ! - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2011\/07\/11\/ergonomie-design-formulaires-de-paiement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soignez l'ergonomie et le design de vos formulaires de paiement ! - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Cet article est \u00e9crit par Julien Chaumond, co-fondateur et CEO de Productism, un r\u00e9seau social centr\u00e9 sur les produits, et auteur du livre Social commerce. 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