{"id":566,"date":"2008-08-13T17:30:49","date_gmt":"2008-08-13T16:30:49","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=566"},"modified":"2008-08-13T22:11:12","modified_gmt":"2008-08-13T21:11:12","slug":"positionnement-araok-dans-l-ecosysteme-du-e-commerce","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2008\/08\/13\/positionnement-araok-dans-l-ecosysteme-du-e-commerce\/","title":{"rendered":"Positionnement Araok dans l&rsquo;\u00e9cosyst\u00e8me du e-commerce"},"content":{"rendered":"<p>Parmi mes \u00ab\u00a0devoirs de vacances\u00a0\u00bb, je suis en train de pr\u00e9parer un nouveau site web pour <a title=\"Aller sur le site d'Araok, soci\u00e9t\u00e9 de conseil en e-commerce\" href=\"http:\/\/www.araok.fr\" target=\"_blank\">Araok<\/a>.<\/p>\n<p>Il faut dire que la version actuelle est plus que minimaliste ! J&rsquo;ai m\u00eame re\u00e7u un mail de quelqu&rsquo;un qui me dit (de m\u00e9moire) :<\/p>\n<blockquote><p>\u00ab\u00a0N&rsquo;est-ce pas curieux d&rsquo;avoir un site aussi mauvais quand on fait ce m\u00e9tier ?\u00a0\u00bb<\/p><\/blockquote>\n<p>Je lui ai naturellement r\u00e9pondu que les cordonniers sont une fois de plus les plus mal chauss\u00e9s&#8230; Je sens bien que la r\u00e9ponse est l\u00e9g\u00e8re ;).<\/p>\n<p>Donc, tout \u00e7a me fait travailler la forme bien s\u00fbr, mais \u00e9galement le fond : le positionnement d&rsquo;Araok par rapport \u00e0 l&rsquo;\u00e9cosyst\u00e8me.<\/p>\n<p>Voici un petit graphique pour essayer d&rsquo;y voir clair :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/.images\/0808\/ecosysteme.jpg\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone\" title=\"l'\u00e9cosyst\u00e8me d'Araok sous forme d'ensemble, avec les diff\u00e9rents acteurs : \u00e9diteurs de logiciels, saas, logistique, ...\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0808\/ecosysteme.jpg\" alt=\"l\u00e9cosyst\u00e8me dAraok sous forme densemble, avec les diff\u00e9rents acteurs : \u00e9diteurs de logiciels, saas, logistique, ...\" width=\"500\" \/><\/a><\/p>\n<p>Un peu compliqu\u00e9 ? C&rsquo;est bien la difficult\u00e9 de l&rsquo;exercice : les diff\u00e9rents acteurs ont des r\u00f4les qui se chevauchent un peu dans tous les sens&#8230;<\/p>\n<p>Araok n&rsquo;est pas en concurrence avec ces acteurs, parce que la mission d&rsquo;araok, c&rsquo;est d&rsquo;aider \u00e0 s&rsquo;y retrouver dans cette jungle.<\/p>\n<p>Qu&rsquo;en pensez vous ? Vous voyez de grands oublis ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parmi mes \u00ab\u00a0devoirs de vacances\u00a0\u00bb, je suis en train de pr\u00e9parer un nouveau site web pour Araok. Il faut dire que la version actuelle est plus que minimaliste ! J&rsquo;ai m\u00eame re\u00e7u un mail de quelqu&rsquo;un qui me dit (de m\u00e9moire) : \u00ab\u00a0N&rsquo;est-ce pas curieux d&rsquo;avoir un site aussi mauvais quand on fait ce m\u00e9tier [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,373],"class_list":["post-566","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Positionnement Araok dans l&#039;\u00e9cosyst\u00e8me du e-commerce - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2008\/08\/13\/positionnement-araok-dans-l-ecosysteme-du-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Positionnement Araok dans l&#039;\u00e9cosyst\u00e8me du e-commerce - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Parmi mes \u00ab\u00a0devoirs de vacances\u00a0\u00bb, je suis en train de pr\u00e9parer un nouveau site web pour Araok. Il faut dire que la version actuelle est plus que minimaliste ! 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