{"id":562,"date":"2008-09-17T19:55:15","date_gmt":"2008-09-17T18:55:15","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=562"},"modified":"2008-09-17T20:08:30","modified_gmt":"2008-09-17T19:08:30","slug":"business-models-des-applications-sous-appstore","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2008\/09\/17\/business-models-des-applications-sous-appstore\/","title":{"rendered":"Business models des applications sous AppStore"},"content":{"rendered":"

On voit tout un tas de strat\u00e9gies \u00ab\u00a0s’essayer\u00a0\u00bb sur l’appStore pour iPhone…<\/p>\n

Tout d’abord, je rappelle qu’Apple prend une commission (30%) et que donc 70% des revenus sont pour l’\u00e9diteur.<\/p>\n

Mod\u00e8le \u00e9prouv\u00e9 : iMode, mais surtout Minitel…<\/p>\n

Bon, revenons \u00e0 nos moutons.<\/p>\n

Voici ce que j’ai vu :<\/p>\n

Application \u00ab\u00a0super ch\u00e8re pour super d\u00e9bile\u00a0\u00bb<\/h3>\n

Une application, qui ne fait strictement rien, a \u00e9t\u00e9 en vente quelques jours.<\/p>\n

1000 $ pour rien, \u00e7a fait cher du rien ;).<\/p>\n

Normalement, Apple n’aurait pas du laisser passer \u00e7a.<\/p>\n

Gratuit puis payant<\/h3>\n

Certains applications d\u00e9marrent gratuitement, puis apr\u00e8s un d\u00e9marrage r\u00e9ussi, passent payantes.<\/p>\n

Bonne strat\u00e9gie probablement, mais comme le disent certains, Apple devrait l\u00e0 \u00e9galement veiller au grain. Le changement de prix devrait remettre en cause le classement, et m\u00eame les commentaires et notes. On est clairement plus indulgent avec une appli gratuite…<\/p>\n

Gratuit ET payant<\/h3>\n

Strat\u00e9gie plus claire : on fait une application payante, et on d\u00e9veloppe en m\u00eame temps une application \u00ab\u00a0light\u00a0\u00bb gratuite.<\/p>\n

C’est \u00e0 mon avis une tr\u00e8s bonne strat\u00e9gie, qui devrait s’inscrire dans la dur\u00e9e.<\/p>\n

Autre point remarquable : le prix des jeux, compar\u00e9 au prix sur les autres plate-forme<\/h3>\n

Comme le remarque Eric<\/a>, les jeux sont vendu bien plus chers sur les plate formes type PSP, DS que sur l’iPhone, ou la plupart des jeux sont (pour l’instant) \u00e0 moins de 10 \u20ac.<\/p>\n

Pourquoi ces changements de prix ?<\/p>\n

Pour plusieurs raisons, mais une des raisons tr\u00e8s importante, c’est que sur les autres consoles de jeux mobiles, l’\u00e9diteur reverse une commission assez importante au constructeur de la plate-forme. C’est d’ailleur le mod\u00e8le \u00e9conomique de ces plates-formes : les jeux payent une part de la console, vendue \u00e0 perte (comme les rasoir jetables, les imprimantes…). Ce n’est pas le cas de l’iPhone (mais on pourrait imaginer que \u00e7a soit une \u00e9volution possible).<\/p>\n

L’autre raison, c’est qu’on est dans du 100% d\u00e9mat\u00e9rialis\u00e9.<\/p>\n

La derni\u00e8re raison est qu’assez rapidement, le prix des applications dans l’appStore a \u00ab\u00a0converg\u00e9\u00a0\u00bb vers 10\u20ac. C’est devenu le prix attendu pour une application assez compl\u00eate.<\/p>\n

Ce prix \u00e0 une grande vertue : il facilite l’achat impulsif, encourag\u00e9 par le t\u00e9l\u00e9chargement imm\u00e9diat apr\u00e8s l’achat.<\/p>\n

Dommage, oh combien dommage, que les majors de la musique n’aient pas adapt\u00e9 le prix de la musique avec autant d’intelligence et de r\u00e9activit\u00e9…<\/p>\n","protected":false},"excerpt":{"rendered":"

On voit tout un tas de strat\u00e9gies \u00ab\u00a0s’essayer\u00a0\u00bb sur l’appStore pour iPhone… Tout d’abord, je rappelle qu’Apple prend une commission (30%) et que donc 70% des revenus sont pour l’\u00e9diteur. Mod\u00e8le \u00e9prouv\u00e9 : iMode, mais surtout Minitel… Bon, revenons \u00e0 nos moutons. Voici ce que j’ai vu : Application \u00ab\u00a0super ch\u00e8re pour super d\u00e9bile\u00a0\u00bb Une […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[380,27,88],"class_list":["post-562","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-apple","tag-iphone","tag-m-commerce"],"yoast_head":"\nBusiness models des applications sous AppStore - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2008\/09\/17\/business-models-des-applications-sous-appstore\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business models des applications sous AppStore - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"On voit tout un tas de strat\u00e9gies \u00ab\u00a0s’essayer\u00a0\u00bb sur l’appStore pour iPhone… Tout d’abord, je rappelle qu’Apple prend une commission (30%) et que donc 70% des revenus sont pour l’\u00e9diteur. 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