{"id":56,"date":"2007-02-22T06:46:36","date_gmt":"2007-02-22T05:46:36","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/02\/22\/la-vision-du-e-commerce-20-dibm\/"},"modified":"2007-02-22T06:46:36","modified_gmt":"2007-02-22T05:46:36","slug":"la-vision-du-e-commerce-20-dibm","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/02\/22\/la-vision-du-e-commerce-20-dibm\/","title":{"rendered":"La vision du e-commerce 2.0 d’IBM"},"content":{"rendered":"

Philippe Bournhonesque du Software Group d’IBM, nous a pr\u00e9sent\u00e9, lors du Forum e-marketing, la vision d’IBM pour le commerce 2.0.<\/p>\n

Moteur de recherche en langage naturel<\/h3>\n

On le sait bien, la fonction de recherche est vraiment l’une des fonctions cl\u00e9 d’un site marchand<\/span>.<\/p>\n

IBM a rachet\u00e9 une technologie, int\u00e9gr\u00e9e dans la suite logicielle Websphere : Omnifind Content Discovery<\/a>.<\/p>\n

Exemple de mise en oeuvre dans la boutique NeimanMarcus<\/a>, quand on tape \u00ab\u00a0white prada handbag\u00a0\u00bb, m\u00eame si on fait des fautes de frappe, on obtient le r\u00e9sultat suivant :<\/p>\n

\"Exemple<\/p>\n

Le moteur de recherche analyse la requ\u00eate, essaye de corriger les \u00e9ventuelles fautes, classifie les mots (\u00ab\u00a0white\u00a0\u00bb pour la couleur, \u00ab\u00a0handbag\u00a0\u00bb pour la cat\u00e9gorie, \u00ab\u00a0prada\u00a0\u00bb pour la marque).<\/p>\n

Un autre site pour jouer avec ce moteur : campmor<\/a>.<\/p>\n

Nouvelles interfaces<\/h3>\n

IBM nous a \u00e9galement montr\u00e9 des nouvelles interfaces de sites marchands.<\/p>\n

En ligne avec les tendances actuelles, IBM a pr\u00e9sent\u00e9 des sites marchands en Flash ou Ajax.<\/p>\n

Un \u00e9l\u00e9ment int\u00e9ressant : Philippe nous a montr\u00e9 un site marchand, o\u00f9 <\/span>l’ensemble du processus achat se fait sans quitter la page produit <\/strong>: on ne va donc pas sur le classique encha\u00eenement Identification, Panier, Paiement.<\/p>\n

Ici, tout ce fait sur une colonne, \u00e0 droite de la fen\u00eatre<\/strong>. Donc, sans sortir de la fiche produit, le client peut s’identifier, choisir son mode de paiement, et terminer sa commande.<\/p>\n","protected":false},"excerpt":{"rendered":"

Philippe Bournhonesque du Software Group d’IBM, nous a pr\u00e9sent\u00e9, lors du Forum e-marketing, la vision d’IBM pour le commerce 2.0. Moteur de recherche en langage naturel On le sait bien, la fonction de recherche est vraiment l’une des fonctions cl\u00e9 d’un site marchand. IBM a rachet\u00e9 une technologie, int\u00e9gr\u00e9e dans la suite logicielle Websphere : […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,5],"tags":[371,6,372,3],"class_list":["post-56","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-software","tag-e-commerce","tag-ergonomie","tag-software","tag-web-20"],"yoast_head":"\nLa vision du e-commerce 2.0 d'IBM - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/02\/22\/la-vision-du-e-commerce-20-dibm\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La vision du e-commerce 2.0 d'IBM - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Philippe Bournhonesque du Software Group d’IBM, nous a pr\u00e9sent\u00e9, lors du Forum e-marketing, la vision d’IBM pour le commerce 2.0. 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