{"id":5532,"date":"2011-06-21T08:22:41","date_gmt":"2011-06-21T06:22:41","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=5532"},"modified":"2011-06-21T11:20:47","modified_gmt":"2011-06-21T09:20:47","slug":"etude-eyes-tracking-altics-dans-le-domaine-du-ski","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2011\/06\/21\/etude-eyes-tracking-altics-dans-le-domaine-du-ski\/","title":{"rendered":"Etude Eyes tracking Altics dans le domaine du ski"},"content":{"rendered":"

Altics<\/a>, vous connaissez surement, est une agence sp\u00e9cialis\u00e9e dans la \u00ab\u00a0user experience\u00a0\u00bb.<\/p>\n

Altics nous propose une \u00e9tude, centr\u00e9e sur le march\u00e9 du ski :<\/p>\n

ALTICS_Etude-EyeTracking-SKI<\/a><\/strong><\/p>\n
View more presentations<\/a> from ALTICS<\/a><\/div>\n
Quelques r\u00e9sultats de l’\u00e9tude :<\/div>\n
\n

1.<\/strong> Seuls 40 % des skieurs ont d\u00e9j\u00e0 achet\u00e9 leur forfait en ligne<\/p>\n

2.<\/strong> Les r\u00e9ductions\u00a0: facteurs d\u00e9cisifs \u00e0 la r\u00e9servation de forfait<\/p>\n

3.<\/strong> 70 % d\u2019abandon d\u2019achat depuis les sites des offices du tourisme<\/p>\n

4.<\/strong> 59 % des freins concernent l\u2019offre et la navigation<\/p>\n

5.<\/em><\/strong> <\/em>Un acc\u00e8s \u00e0 la vente compliqu\u00e9 depuis la page d\u2019accueil<\/p>\n

6.<\/em><\/strong> <\/em>Une pr\u00e9sentation de l\u2019offre qui manque souvent de clart\u00e9<\/p>\n

7<\/strong>.<\/strong> Une gamme de forfaits incompl\u00e8te qui ne r\u00e9pond pas aux attentes<\/p>\n

8<\/strong>.<\/strong> Un d\u00e9lai de livraison trop long qui nuit aux ventes<\/p>\n

9<\/strong>.<\/strong> Une assurance annulation majoritairement oubli\u00e9e<\/p>\n

10.<\/strong> Des sites qui ne r\u00e9pondent pas aux codes e-commerce habituels<\/p>\n<\/div>\n

 <\/p>\n<\/div>\n

Vous pouvez la t\u00e9l\u00e9charger sur le site d’Altics<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Altics, vous connaissez surement, est une agence sp\u00e9cialis\u00e9e dans la \u00ab\u00a0user experience\u00a0\u00bb. Altics nous propose une \u00e9tude, centr\u00e9e sur le march\u00e9 du ski : ALTICS_Etude-EyeTracking-SKI View more presentations from ALTICS Quelques r\u00e9sultats de l’\u00e9tude : 1. Seuls 40 % des skieurs ont d\u00e9j\u00e0 achet\u00e9 leur forfait en ligne 2. Les r\u00e9ductions\u00a0: facteurs d\u00e9cisifs \u00e0 la […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,373,265,266],"class_list":["post-5532","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-e-marketing","tag-eyes-tracking","tag-user-experience"],"yoast_head":"\nEtude Eyes tracking Altics dans le domaine du ski - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2011\/06\/21\/etude-eyes-tracking-altics-dans-le-domaine-du-ski\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etude Eyes tracking Altics dans le domaine du ski - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Altics, vous connaissez surement, est une agence sp\u00e9cialis\u00e9e dans la \u00ab\u00a0user experience\u00a0\u00bb. Altics nous propose une \u00e9tude, centr\u00e9e sur le march\u00e9 du ski : ALTICS_Etude-EyeTracking-SKI View more presentations from ALTICS Quelques r\u00e9sultats de l’\u00e9tude : 1. Seuls 40 % des skieurs ont d\u00e9j\u00e0 achet\u00e9 leur forfait en ligne 2. 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