{"id":5508,"date":"2011-06-17T08:04:37","date_gmt":"2011-06-17T06:04:37","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=5508"},"modified":"2011-06-17T08:04:37","modified_gmt":"2011-06-17T06:04:37","slug":"lemotion-le-vrai-enjeu-du-e-commerce","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2011\/06\/17\/lemotion-le-vrai-enjeu-du-e-commerce\/","title":{"rendered":"L’\u00e9motion, le vrai enjeu du e-commerce ?"},"content":{"rendered":"

J’\u00e9tais \u00e0 l’AG de la Fevad<\/a> :<\/p>\n

Bravo et merci \u00e0 toute l’\u00e9quipe, qui fait un super boulot !<\/p>\n

Cet \u00e9v\u00e8nement, c’est l’un des moments fort, pour se retrouver entre pro, et \u00e9changer, refaire le monde.<\/p>\n

L’un des th\u00e8mes de la soir\u00e9e \u00e9tait : le e-commerce en 2020 !<\/p>\n

Nouveaux challenges technos, avenir des marques, Opportunit\u00e9s \u00e0 venir, Google, Facebook…<\/p>\n

Si le e-commerce a 15 ans, comment sera-t-il dans 15 ans ? Difficile \u00e0 dire.<\/p>\n

Mais ce qui m’a marqu\u00e9 LE mot qui est ressorti comme une \u00e9vidence, c’est EMOTION<\/strong>.<\/p>\n

Oui, je pense qu’effectivement, l’enjeu majeur est bien r\u00e9sum\u00e9 par ce mot : \u00e9motion.<\/p>\n

L’\u00e9motion, c’est la cl\u00e9 d’une relation, d’une proximit\u00e9\u00a0tr\u00e8s forte avec chaque client.<\/p>\n

L’\u00e9motion, c’est bien ce que cherche tous les \u00ab\u00a0marketeurs\u00a0\u00bb.<\/p>\n

Cela permet de bien r\u00e9sumer les challenges \u00e0 venir : la proximit\u00e9, avec les produits et les gens, la richesse des relations, des \u00e9changes.<\/p>\n","protected":false},"excerpt":{"rendered":"

J’\u00e9tais \u00e0 l’AG de la Fevad : Bravo et merci \u00e0 toute l’\u00e9quipe, qui fait un super boulot ! Cet \u00e9v\u00e8nement, c’est l’un des moments fort, pour se retrouver entre pro, et \u00e9changer, refaire le monde. L’un des th\u00e8mes de la soir\u00e9e \u00e9tait : le e-commerce en 2020 ! Nouveaux challenges technos, avenir des marques, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,373,161],"class_list":["post-5508","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-e-marketing","tag-fevad"],"yoast_head":"\nL'\u00e9motion, le vrai enjeu du e-commerce ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2011\/06\/17\/lemotion-le-vrai-enjeu-du-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'\u00e9motion, le vrai enjeu du e-commerce ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"J’\u00e9tais \u00e0 l’AG de la Fevad : Bravo et merci \u00e0 toute l’\u00e9quipe, qui fait un super boulot ! 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