{"id":5476,"date":"2011-06-22T10:37:20","date_gmt":"2011-06-22T08:37:20","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=5476"},"modified":"2011-06-22T10:37:20","modified_gmt":"2011-06-22T08:37:20","slug":"hybris-solution-pour-batir-un-vrai-systeme-dinformation-e-commerce","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2011\/06\/22\/hybris-solution-pour-batir-un-vrai-systeme-dinformation-e-commerce\/","title":{"rendered":"Hybris, solution pour b\u00e2tir un vrai syst\u00e8me d’information e-commerce"},"content":{"rendered":"

Hybris<\/a> n’est pas un nouveau venu :<\/p>\n

C’est une boite cr\u00e9\u00e9e en Allemagne, en 1997.<\/p>\n

D\u00e8s le d\u00e9but, la boite a cibl\u00e9 son d\u00e9veloppement sur le e-commerce, le \u00ab\u00a0PIM \u00e9tendu\u00a0\u00bb et le multi canal<\/strong>.<\/p>\n

Comme je l’ai d\u00e9j\u00e0 \u00e9voqu\u00e9, chaque solution \u00e0 son barycentre<\/a>.<\/p>\n

Alors que certaines solutions sont clairement b\u00e2ties pour faire la partie Front (produire du HTML pour faire des sites web), Hybris pense que le coeur du sujet, c’est pas le front, c’est le catalogue.<\/p>\n

L’id\u00e9e, c’est de se dire qu’entre l’ERP, le syst\u00e8me d’information de l’entreprise, et les sites Front, il y a besoin d’un middleware<\/strong>.<\/p>\n

Hybris est donc une solution logicielle, centr\u00e9e sur le catalogue<\/strong>. Ils appellent \u00e7a le PCM : Product Content Management<\/strong>.<\/p>\n

Concr\u00e8tement, cette solution permet de d\u00e9finir la structure des produits, le classement, les m\u00e9dias … Bref, vous b\u00e2tissez un r\u00e9f\u00e9rentiel produit, \u00e0 la hauteur des enjeux du Web et plus largement, de tous les canaux de ventes.<\/p>\n

Ce r\u00e9f\u00e9rentiel sera souvent aliment\u00e9 par un syst\u00e8me de plus bas niveau (ERP ou \u00e9quivalent).<\/p>\n

A partir de ce r\u00e9f\u00e9rentiel, l’autre axe cl\u00e9 de Hybris, c’est le multi canal<\/strong> : Hybris permet de publier de mani\u00e8re coh\u00e9rente, vers les diff\u00e9rents canaux de vente : catalogue, Web, mobile, magasin, …<\/p>\n

Dans le cadre d’un projet de refonte, Hybris est une solution \u00e0 envisager, y compris pour la partie pr\u00e9sentation<\/strong>.<\/p>\n

L’outil contient en effet un module CMS (Content Management system) qui m’a sembl\u00e9 tr\u00e8s complet, et plut\u00f4t puissant.<\/p>\n

Hybris a de tr\u00e8s belles r\u00e9f\u00e9rences : Rexel, Conrad, Nesspresso, …<\/p>\n

Bon, clairement, cette solution ne cible pas les petits sites…. Hybris cible les gros sites, ou les sites ayant de grosses ambitions, avec les moyens qui vont avec ;).<\/p>\n","protected":false},"excerpt":{"rendered":"

Hybris n’est pas un nouveau venu : C’est une boite cr\u00e9\u00e9e en Allemagne, en 1997. D\u00e8s le d\u00e9but, la boite a cibl\u00e9 son d\u00e9veloppement sur le e-commerce, le \u00ab\u00a0PIM \u00e9tendu\u00a0\u00bb et le multi canal. Comme je l’ai d\u00e9j\u00e0 \u00e9voqu\u00e9, chaque solution \u00e0 son barycentre. Alors que certaines solutions sont clairement b\u00e2ties pour faire la partie […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,189],"class_list":["post-5476","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-systeme-dinformation-e-commerce"],"yoast_head":"\nHybris, solution pour b\u00e2tir un vrai syst\u00e8me d'information e-commerce - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2011\/06\/22\/hybris-solution-pour-batir-un-vrai-systeme-dinformation-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hybris, solution pour b\u00e2tir un vrai syst\u00e8me d'information e-commerce - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Hybris n’est pas un nouveau venu : C’est une boite cr\u00e9\u00e9e en Allemagne, en 1997. D\u00e8s le d\u00e9but, la boite a cibl\u00e9 son d\u00e9veloppement sur le e-commerce, le \u00ab\u00a0PIM \u00e9tendu\u00a0\u00bb et le multi canal. Comme je l’ai d\u00e9j\u00e0 \u00e9voqu\u00e9, chaque solution \u00e0 son barycentre. 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