{"id":5463,"date":"2011-06-14T21:20:48","date_gmt":"2011-06-14T19:20:48","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=5463"},"modified":"2011-06-14T21:27:55","modified_gmt":"2011-06-14T19:27:55","slug":"zoom-sur-la-recherche-damazon-suite","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2011\/06\/14\/zoom-sur-la-recherche-damazon-suite\/","title":{"rendered":"Zoom sur la recherche d&rsquo;Amazon, suite"},"content":{"rendered":"<p>Voici la suite de l&rsquo;<a title=\"Zoom sur la fonction de recherche du ste Amazon\" href=\"http:\/\/www.ziserman.com\/blog\/2011\/06\/13\/zoom-sur-la-recherche-sur-amazon\/\">exploration de la fonction recherche, pour le site d&rsquo;Amazon<\/a>.<\/p>\n<p>Reprenons, apr\u00e8s avoir cherch\u00e9 \u00ab\u00a0Canon\u00a0\u00bb :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/06\/Capture-d\u2019\u00e9cran-2011-06-14-\u00e0-20.36.18.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-5464\" title=\"R\u00e9sultat de recherche pour &quot;canon&quot;\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/06\/Capture-d\u2019\u00e9cran-2011-06-14-\u00e0-20.36.18-e1308076712584.png\" alt=\"\" width=\"650\" height=\"604\" \/><\/a><\/p>\n<p>En haut \u00e0 droite, je peux choisir une boutique :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/06\/Capture-d\u2019\u00e9cran-2011-06-14-\u00e0-20.40.36.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-5465\" title=\"Popup pour choisir la boutique\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/06\/Capture-d\u2019\u00e9cran-2011-06-14-\u00e0-20.40.36.png\" alt=\"\" width=\"302\" height=\"391\" \/><\/a><\/p>\n<p>Si je choisi &lsquo;image et son&rsquo;, j&rsquo;arrive sur une page bien plus structur\u00e9e :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/06\/Capture-d\u2019\u00e9cran-2011-06-14-\u00e0-20.43.04.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-5466\" title=\"R\u00e9sultat de recherche &quot;canon&quot; avec s\u00e9lection de la boutique associ\u00e9e\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/06\/Capture-d\u2019\u00e9cran-2011-06-14-\u00e0-20.43.04-e1308077076465.png\" alt=\"\" width=\"650\" height=\"607\" \/><\/a><\/p>\n<p>Regardez, cette page est compl\u00e8tement diff\u00e9rence, maintenant qu&rsquo;on a choisi une recherche limit\u00e9e \u00e0 la boutique.<\/p>\n<p>Les filtres sont bien plus nombreux et Amazon propose maintenant des options de tri : par pertinence, meilleures ventes, prix, note des internautes.<\/p>\n<p>Un peu plus bas dans la page, la colonne de gauche est utilis\u00e9e our faire du push, de bests sellers :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/06\/Capture-d\u2019\u00e9cran-2011-06-14-\u00e0-20.57.25.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5468\" title=\"Page de r\u00e9sultats, un peu plus bas\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/06\/Capture-d\u2019\u00e9cran-2011-06-14-\u00e0-20.57.25-e1308077916348.png\" alt=\"\" width=\"650\" height=\"479\" \/><\/a><\/p>\n<p>Si j&rsquo;applique un filtre, via cette colonne de gauche, l&rsquo;affichage est mis \u00e0 jour presque\u00a0instantan\u00e9ment.<\/p>\n<p>Exemple de page, avec pleins de filtres s\u00e9lectionn\u00e9s : marque, prix &gt; 500 \u20ac, Vendu par Amazon, ayant des notes de 4 ou plus :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/06\/Capture-d\u2019\u00e9cran-2011-06-14-\u00e0-21.00.22.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5469\" title=\"Recherche avec filtres actifs\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/06\/Capture-d\u2019\u00e9cran-2011-06-14-\u00e0-21.00.22-e1308078119257.png\" alt=\"\" width=\"650\" height=\"527\" \/><\/a><\/p>\n<p>Les filtres apparaissent en colonne de gauche, et j&rsquo;ai la possibilit\u00e9 de compl\u00e9ter ou modifier mes choix.<\/p>\n<p>Notez que la requ\u00eate est plut\u00f4t complexe en fait, puisqu&rsquo;il s&rsquo;agit de faire des OU si je s\u00e9lectionne plusieurs crit\u00e8res d&rsquo;un m\u00eame groupe, et des ET entre les groupes.<\/p>\n<p>Exemple :\u00a0Je recherche un produit de :<\/p>\n<ul>\n<li>La marque (Canon <strong>OU<\/strong> Tamron)<\/li>\n<li><strong>ET<\/strong> vendu par (Amazon <strong>OU<\/strong> SmartTech)<\/li>\n<li><strong>ET<\/strong> ayant un prix sup\u00e9rieur \u00e0 500 \u20ac<\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<p>Cette formule n&rsquo;est pas explicite, elle est \u00ab\u00a0sous entendue\u00a0\u00bb par la fa\u00e7on dont les choses sont pr\u00e9sent\u00e9es.<\/p>\n<p>L&rsquo;info sur les filtres actifs est reprise en t\u00eate de page, en titre.<\/p>\n<p>Je peux \u00e9galement aller sur une page Marque (encourag\u00e9 via un bandeau en t\u00eate de page) :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/06\/Capture-d\u2019\u00e9cran-2011-06-14-\u00e0-21.04.12.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5470\" title=\"Page de marque\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/06\/Capture-d\u2019\u00e9cran-2011-06-14-\u00e0-21.04.12-e1308078324249.png\" alt=\"\" width=\"650\" height=\"481\" \/><\/a><\/p>\n<p>Notez que la page est compl\u00e8tement organis\u00e9e par rapport \u00e0 la marque. C&rsquo;est un v\u00e9ritable corner pour la marque.<\/p>\n<p>Notez que si je veux r\u00e9utiliser le moteur de recherche, il est param\u00e9tr\u00e9 par d\u00e9faut pour recherche dans la boutique ou je suis (Photo, image son et GPS).<\/p>\n<p>Effectuons maintenant une recherche ou je fais une faute de frape :<\/p>\n<p>Je recherche \u00ab\u00a0cannon\u00a0\u00bb. Amazon propose la correction, mais, le catalogue est tellement large qu&rsquo;il y a des r\u00e9ponses pour \u00ab\u00a0cannon\u00a0\u00bb :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/06\/Capture-d\u2019\u00e9cran-2011-06-14-\u00e0-21.08.05.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5471\" title=\"R\u00e9sultats pour Cannon\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/06\/Capture-d\u2019\u00e9cran-2011-06-14-\u00e0-21.08.05-e1308078580557.png\" alt=\"\" width=\"650\" height=\"357\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/06\/Capture-d\u2019\u00e9cran-2011-06-14-\u00e0-21.08.05.png\"><\/a>Amazon pousse quand m\u00eame, on sait jamais, le bandeau pour la boutique de la marque.<\/p>\n<p>Si je fais des fautes n&rsquo;offrant pas de r\u00e9sultats, amazon propose d&rsquo;afficher directement quelques r\u00e9sultats de recherche, avec la suggestion de correction :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/06\/Capture-d\u2019\u00e9cran-2011-06-14-\u00e0-21.12.07.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5472\" title=\"R\u00e9sultats de recherche pour nikonne\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/06\/Capture-d\u2019\u00e9cran-2011-06-14-\u00e0-21.12.07-e1308078787335.png\" alt=\"\" width=\"650\" height=\"344\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/06\/Capture-d\u2019\u00e9cran-2011-06-14-\u00e0-21.12.07.png\"><\/a>Pas mal, non ?<\/p>\n<p>Bon, je m&rsquo;arr\u00eate l\u00e0 pour cette deuxi\u00e8me couche.<\/p>\n<p>Tout cela est plut\u00f4t riche, non ?<\/p>\n<p>Alors, vous vous dites que seul Amazon \u00e0 besoin d&rsquo;un tel moteur de recherche ?<\/p>\n<p>Bien s\u00fbr, plus le catalogue est profond, et plus un tel moteur est utile mais je pense que ces fonctions sont utiles, m\u00eame pour les petites boutiques.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voici la suite de l&rsquo;exploration de la fonction recherche, pour le site d&rsquo;Amazon. Reprenons, apr\u00e8s avoir cherch\u00e9 \u00ab\u00a0Canon\u00a0\u00bb : En haut \u00e0 droite, je peux choisir une boutique : Si je choisi &lsquo;image et son&rsquo;, j&rsquo;arrive sur une page bien plus structur\u00e9e : Regardez, cette page est compl\u00e8tement diff\u00e9rence, maintenant qu&rsquo;on a choisi une recherche [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[38,379,371,373,202],"class_list":["post-5463","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-amazon","tag-araok","tag-e-commerce","tag-e-marketing","tag-searchandising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zoom sur la recherche d&#039;Amazon, suite - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2011\/06\/14\/zoom-sur-la-recherche-damazon-suite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zoom sur la recherche d&#039;Amazon, suite - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Voici la suite de l&rsquo;exploration de la fonction recherche, pour le site d&rsquo;Amazon. 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