{"id":5443,"date":"2011-06-15T19:59:25","date_gmt":"2011-06-15T17:59:25","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=5443"},"modified":"2011-06-16T08:16:55","modified_gmt":"2011-06-16T06:16:55","slug":"la-guerre-des-boutons","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2011\/06\/15\/la-guerre-des-boutons\/","title":{"rendered":"La guerre des boutons"},"content":{"rendered":"<p>Normal, indispensable m\u00eame, quand on fait du e-commerce, de s&rsquo;int\u00e9resser aux r\u00e9seaux sociaux.<\/p>\n<p>Et une fa\u00e7on simple d&rsquo;avancer, c&rsquo;est de mettre un bouton \u00ab\u00a0like\u00a0\u00bb sur la page produit.<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/06\/like.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-5444\" title=\"like\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/06\/like.png\" alt=\"\" width=\"67\" height=\"29\" \/><\/a><\/p>\n<p>Bonne id\u00e9e.<\/p>\n<p>Et si l&rsquo;internaute veut parler du produit sur Twitter, pourquoi ne pas l&rsquo;aider ?<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/06\/tweet.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-5478\" title=\"tweet\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/06\/tweet.png\" alt=\"\" width=\"61\" height=\"25\" \/><\/a><\/p>\n<p>Au fait, Google vient de lancer son propre bouton :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/06\/google-plus-1.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-5479\" title=\"google-plus-1\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/06\/google-plus-1.png\" alt=\"\" width=\"45\" height=\"29\" \/><\/a><\/p>\n<p>Mais pourquoi s&rsquo;arr\u00eater l\u00e0 ?\u00a0Et si&#8230;<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/06\/guerredesboutons.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-5445\" title=\"guerre des boutons\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/06\/guerredesboutons-300x209.jpg\" alt=\"\" width=\"300\" height=\"209\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/06\/guerredesboutons-300x209.jpg 300w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/06\/guerredesboutons.jpg 578w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Vous voyez l&rsquo;id\u00e9e ?<\/p>\n<p>Clairement, ce n&rsquo;est pas la bonne solution.<\/p>\n<p><strong>Les internautes sont avant tout sur le site pour acheter<\/strong>. Tous ces liens, vers des r\u00e9seaux sociaux, c&rsquo;est tr\u00e8s bien, mais ce sont des distractions, des \u00e9l\u00e9ments qui font partir les internautes, sans garantie qu&rsquo;ils reviennent.<\/p>\n<p>C&rsquo;est bien de proposer des fonctions li\u00e9es aux r\u00e9seaux sociaux, mais bon,\u00a0proposer trop de choix n&rsquo;est pas une bonne id\u00e9e.<\/p>\n<p>Mon avis est que cela montre bien la non maturit\u00e9 de ce sujet \ud83d\ude09<\/p>\n<p>Il reste \u00e0 inventer le lien \u00ab\u00a0soft\u00a0\u00bb entre les sites e-commerce et ces espaces \u00ab\u00a0sociaux\u00a0\u00bb !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Normal, indispensable m\u00eame, quand on fait du e-commerce, de s&rsquo;int\u00e9resser aux r\u00e9seaux sociaux. Et une fa\u00e7on simple d&rsquo;avancer, c&rsquo;est de mettre un bouton \u00ab\u00a0like\u00a0\u00bb sur la page produit. Bonne id\u00e9e. Et si l&rsquo;internaute veut parler du produit sur Twitter, pourquoi ne pas l&rsquo;aider ? Au fait, Google vient de lancer son propre bouton : Mais [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,373,383],"class_list":["post-5443","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-e-marketing","tag-reseaux-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La guerre des boutons - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2011\/06\/15\/la-guerre-des-boutons\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La guerre des boutons - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Normal, indispensable m\u00eame, quand on fait du e-commerce, de s&rsquo;int\u00e9resser aux r\u00e9seaux sociaux. Et une fa\u00e7on simple d&rsquo;avancer, c&rsquo;est de mettre un bouton \u00ab\u00a0like\u00a0\u00bb sur la page produit. Bonne id\u00e9e. Et si l&rsquo;internaute veut parler du produit sur Twitter, pourquoi ne pas l&rsquo;aider ? 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