arborescence de cat\u00e9gories<\/strong>.<\/p>\nCette arborescence permet de classer les produits (on met chaque produit dans sa cat\u00e9gorie), d’organiser la consultation du catalogue (on navigue dans le catalogue en naviguant dans l’arbre des cat\u00e9gories.<\/p>\n
Simple ? Pas si on regarde un peu plus en d\u00e9tail.<\/p>\n
Si on y regarde de pr\u00e8s, il va toujours y avoir des produits qu’on ne saura pas ou ranger. Par exemple, le m\u00eame kit de batterie rechargeable peut \u00eatre un accessoire pour appareil photo, pour gps, …<\/p>\n
Donc, le syst\u00e8me de cat\u00e9gorie doit permettre de ranger un produit dans plusieurs cat\u00e9gories<\/strong>, et une cat\u00e9gorie doit pouvoir avoir plusieurs \u00ab\u00a0p\u00e8res\u00a0\u00bb.<\/strong><\/p>\nCe n’est donc pas un arbre (un n\u0153ud fils d’un arbre ne peut avoir qu’un et un seul p\u00e8re), mais un graphe orient\u00e9. Les produits sont associ\u00e9s aux \u00ab\u00a0feuilles\u00a0\u00bb de ce graphe.<\/p>\n
Le classement \u00ab\u00a0multi cat\u00e9gorie\u00a0\u00bb permet d’enrichir consid\u00e9rablement le site. Cela permet par exemple de cr\u00e9er plusieurs arborescence produits, en prenant des angles de classification diff\u00e9rents (couleur, mat\u00e9riaux, …).<\/p>\n
Est-ce suffisant ?<\/p>\n
C’est d\u00e9j\u00e0 pas mal ;), mais il peut \u00eatre tr\u00e8s int\u00e9ressant de compl\u00e9ter le mod\u00e8le des cat\u00e9gories par des tags<\/strong>.<\/p>\nA la diff\u00e9rence des cat\u00e9gories, les tags ne sont pas hi\u00e9rarchis\u00e9s.<\/p>\n
On associe donc un ensemble de tags, soit \u00e0 des cat\u00e9gories, soit \u00e0 des produits.<\/p>\n
On peut alors utiliser le d\u00e9sormais classique nuage de tags.<\/p>\n
Mais surtout, les tags, avec leur format tr\u00e8s souple, permettent d’enrichir consid\u00e9rablement le mod\u00e8le, notamment pour la recherche.<\/p>\n
En synth\u00e8se,<\/p>\n
Le syst\u00e8me de cat\u00e9gorie reste incontournable et il doit \u00eatre possible d’associer plusieurs cat\u00e9gories \u00e0 un produit ou \u00e0 une cat\u00e9gorie.<\/p>\n
Id\u00e9alement, ce syst\u00e8me est enrichi par les tags.<\/p>\n
Les deux fonctions se compl\u00e8tent.<\/p>\n","protected":false},"excerpt":{"rendered":"
Comment organiser son catalogue ? La solution est simple et connu de tous les e-marchands : vous cr\u00e9ez une arborescence de cat\u00e9gories. Cette arborescence permet de classer les produits (on met chaque produit dans sa cat\u00e9gorie), d’organiser la consultation du catalogue (on navigue dans le catalogue en naviguant dans l’arbre des cat\u00e9gories. Simple ? Pas […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[110,371,373,111],"class_list":["post-537","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-catalogue","tag-e-commerce","tag-e-marketing","tag-tag"],"yoast_head":"\n
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