{"id":536,"date":"2008-07-21T07:22:20","date_gmt":"2008-07-21T06:22:20","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=536"},"modified":"2008-07-21T07:22:20","modified_gmt":"2008-07-21T06:22:20","slug":"microsoft-sur-le-cash-back-google-sur-laffiliation","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2008\/07\/21\/microsoft-sur-le-cash-back-google-sur-laffiliation\/","title":{"rendered":"Microsoft sur le cash-back, Google sur l’affiliation"},"content":{"rendered":"

Google sort sa plate forme d’affiliation : Google Affiliate Network<\/a><\/h3>\n

C’est la suite logique de l’acquisition de DoubleClick<\/a>.<\/p>\n

Le mod\u00e8le est au CPA<\/acronym> : le e-commer\u00e7ant (ou l’annonceur) ne paye que quand l’Internaute ach\u00e8te le produit.<\/p>\n

Mais l’affiliation, \u00e0 la diff\u00e9rence d’un moteur comme Adwords \/ Adsense, c’est aussi un m\u00e9tier de terrain, de conseil, de proximit\u00e9,<\/strong> alors que Google est d’habitude plut\u00f4t une \u00ab\u00a0machine sans pilote\u00a0\u00bb.<\/p>\n

L’affiliation peut-elle \u00e9voluer vers un mode \u00ab\u00a0sans pilote\u00a0\u00bb ou alors Google saura-t-il s’adapter ?<\/p>\n

(via Buzzinessman<\/a>)<\/small><\/p>\n

Microsoft a une solution de Cash Back : Live Search Casback<\/a><\/span><\/h3>\n

La solution est int\u00e9gr\u00e9e au moteur de recherche Microsoft Live, et si j’ai bien compris, Microsoft reverse l’int\u00e9gralit\u00e9 des commissions des marchands aux consommateurs ! Actif pour l’instant aux US, si \u00e7a marche bien, \u00e7a devrait arriver chez nous…<\/p>\n

(via cluster21<\/a>)<\/small><\/p>\n

C’est la \u00ab\u00a0joie\u00a0\u00bb de notre secteur : tout peut \u00eatre \u00ab\u00a0rebelot\u00e9\u00a0\u00bb assez rapidement…<\/p>\n","protected":false},"excerpt":{"rendered":"

Google sort sa plate forme d’affiliation : Google Affiliate Network C’est la suite logique de l’acquisition de DoubleClick. Le mod\u00e8le est au CPA : le e-commer\u00e7ant (ou l’annonceur) ne paye que quand l’Internaute ach\u00e8te le produit. Mais l’affiliation, \u00e0 la diff\u00e9rence d’un moteur comme Adwords \/ Adsense, c’est aussi un m\u00e9tier de terrain, de conseil, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[94,371,373,17],"class_list":["post-536","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-affiliation","tag-e-commerce","tag-e-marketing","tag-leaders-internet"],"yoast_head":"\nMicrosoft sur le cash-back, Google sur l'affiliation - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2008\/07\/21\/microsoft-sur-le-cash-back-google-sur-laffiliation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft sur le cash-back, Google sur l'affiliation - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Google sort sa plate forme d’affiliation : Google Affiliate Network C’est la suite logique de l’acquisition de DoubleClick. 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