{"id":5354,"date":"2011-05-29T22:03:04","date_gmt":"2011-05-29T20:03:04","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=5354"},"modified":"2011-05-29T22:03:04","modified_gmt":"2011-05-29T20:03:04","slug":"facebook-et-e-commerce-bon-on-fait-quoi","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2011\/05\/29\/facebook-et-e-commerce-bon-on-fait-quoi\/","title":{"rendered":"Facebook et e-commerce. Bon, on fait quoi ?"},"content":{"rendered":"

Le d\u00e9veloppement des r\u00e9seaux sociaux en g\u00e9n\u00e9ral et de Facebook en particulier change la donne.<\/p>\n

Quand on fait du e-commerce, on se dit que n\u00e9cessairement, on doit s’int\u00e9resser a ce qui se passe sur Facebook<\/strong>.<\/p>\n

Et c’est vrai \ud83d\ude09 !<\/p>\n

On doit s’y int\u00e9ress\u00e9, parce que les internautes, les clients, y passent du temps, et que c’est un moyen, parmi d’autres, de faire du e-marketing : d’\u00e9changer avec les clients, de voir ce qui se dit sur votre marque, …<\/p>\n

Mais mon sentiment, partag\u00e9 par plusieurs coll\u00e8gues avec qui j’ai \u00e9chang\u00e9 sur le sujet, est que certaines id\u00e9es ne sont pas forc\u00e9ment les bonnes<\/strong>.<\/p>\n

En particulier, je ne suis pas convaincu par l’id\u00e9e de vendre directement sur Facebook<\/strong>.<\/p>\n

Bon, comme toute g\u00e9n\u00e9ralit\u00e9, on pourra trouver des contres exemples. Et on peut effectivement se dire que, pour certains produits, tr\u00e8s \u00ab\u00a0sociaux\u00a0\u00bb, ce type de mise en vente peut avoir du sens. Un \u00ab\u00a0La Fraise\u00a0\u00bb sur Facebook, c’est vrai que \u00e7a peu se d\u00e9fendre.<\/p>\n

Mais pour les autres, non !<\/p>\n

Pourquoi ?<\/p>\n

Pour plusieurs raisons !<\/p>\n

La premi\u00e8re est qu’il n’y a pas de raison de faire \u00e7a !<\/p>\n

Les internautes passent du temps sur FaceBook, mais ils n’ont aucun probl\u00e8me \u00e0 cliquer sur un lien et aller sur un site marchand, qui pourra proposer une exp\u00e9rience d’achat bien plus riche (sans jeu de mots).<\/p>\n

Deuxi\u00e8me raison : c’est une erreur strat\u00e9gique ! Ceux qui font \u00e7a se privent simplement de toutes les donn\u00e9es autour de l’acte d’achat. Ces donn\u00e9es sont g\u00e9n\u00e9reusement transf\u00e9r\u00e9es \u00e0 FaceBook !<\/p>\n

D’ailleurs, j’ai l’impression que Julien Codorniou<\/a> est en phase avec \u00e7a.<\/p>\n

Enfin, il y a pleins d’autres choses, bien plus maline, \u00e0 faire avec Facebook ;). Petit teasing…<\/p>\n","protected":false},"excerpt":{"rendered":"

Le d\u00e9veloppement des r\u00e9seaux sociaux en g\u00e9n\u00e9ral et de Facebook en particulier change la donne. Quand on fait du e-commerce, on se dit que n\u00e9cessairement, on doit s’int\u00e9resser a ce qui se passe sur Facebook. Et c’est vrai \ud83d\ude09 ! On doit s’y int\u00e9ress\u00e9, parce que les internautes, les clients, y passent du temps, et […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,373,254,45,383],"class_list":["post-5354","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-e-marketing","tag-f-commerce","tag-facebook","tag-reseaux-sociaux"],"yoast_head":"\nFacebook et e-commerce. 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