{"id":5339,"date":"2011-05-24T20:01:27","date_gmt":"2011-05-24T18:01:27","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=5339"},"modified":"2011-05-24T20:01:27","modified_gmt":"2011-05-24T18:01:27","slug":"le-e-commerce-de-proximite","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2011\/05\/24\/le-e-commerce-de-proximite\/","title":{"rendered":"Le e-commerce de proximit\u00e9"},"content":{"rendered":"<p>Quand on parle de e-commerce, on a souvent, nous, les \u00ab\u00a0professionnels du secteur\u00a0\u00bb, tendance \u00e0 penser \u00ab\u00a0global\u00a0\u00bb : on pense au e-commerce pour les marques, pour des enseignes d\u00e9j\u00e0 bien pr\u00e9sentes, ou pour des pur-players.<\/p>\n<p>Dans ce contexte, on pense \u00e0 des enjeux nationaux, voire internationaux. On pense aux probl\u00e9matiques li\u00e9es au multi canal, \u00e0 la logistique, au support client&#8230;<\/p>\n<p>Mais il existe d&rsquo;autres march\u00e9s du e-commerce.<\/p>\n<p>En particulier, <strong>le e-commerce peut compl\u00e8tement avoir du sens, en compl\u00e9ment d&rsquo;un commerce de proximit\u00e9<\/strong>.<\/p>\n<p>Je m&rsquo;explique : vous avez une boutique, dans une petite ville.<\/p>\n<p>Ce n&rsquo;est pas une enseigne nationale, mais votre boutique a su trouver, au fil des ans, son march\u00e9, ses clients.<\/p>\n<p>Le e-commerce peut \u00eatre tr\u00e8s compl\u00e9mentaire de votre activit\u00e9 !<\/p>\n<p>Vous ouvrez un site, avec une solution comme <a href=\"http:\/\/www.oxatis.fr\" target=\"_blank\">Oxatis<\/a>, en quelques clics, et pour un budget tr\u00e8s raisonnable (20 \u20ac par mois pour Oxatis).<\/p>\n<p>Avec cette action, et un peu de communication (une pencarte sur votre devanture), <strong>vous venez d&rsquo;enrichir significativement votre offre<\/strong>, pour vos clients.<\/p>\n<ul>\n<li>Ils peuvent, quand le magasin est ferm\u00e9, acheter en ligne.<\/li>\n<li>Ils peuvent vous contacter.<\/li>\n<li>Vous pouvez pr\u00e9senter les produits que vous vendez, les clients peuvent les voir avant de venir.<\/li>\n<li>Vous pouvez faire de la publicit\u00e9, localis\u00e9e dans votre ville ou votre r\u00e9gion.<\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<p>Mine de rien, vous voici \u00e0 la t\u00eate d&rsquo;une enseigne multi canal.<\/p>\n<p>Votre ambition n&rsquo;est pas de vendre \u00ab\u00a0\u00e0 la terre enti\u00e8re\u00a0\u00bb mais, avant tout, d&rsquo;apporter un service plus complet \u00e0 vos clients.<\/p>\n<p>C&rsquo;est d&rsquo;ailleurs une tendance que je crois tr\u00e8s forte pour le web : le \u00ab\u00a0web local\u00a0\u00bb.<\/p>\n<p>(Billet \u00e9crit suite \u00e0 un \u00e9change riche avec <a href=\"http:\/\/www.marcschillaci.com\/\" target=\"_blank\">Marc<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quand on parle de e-commerce, on a souvent, nous, les \u00ab\u00a0professionnels du secteur\u00a0\u00bb, tendance \u00e0 penser \u00ab\u00a0global\u00a0\u00bb : on pense au e-commerce pour les marques, pour des enseignes d\u00e9j\u00e0 bien pr\u00e9sentes, ou pour des pur-players. Dans ce contexte, on pense \u00e0 des enjeux nationaux, voire internationaux. On pense aux probl\u00e9matiques li\u00e9es au multi canal, \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,373,37],"class_list":["post-5339","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-e-marketing","tag-saas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le e-commerce de proximit\u00e9 - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2011\/05\/24\/le-e-commerce-de-proximite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le e-commerce de proximit\u00e9 - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Quand on parle de e-commerce, on a souvent, nous, les \u00ab\u00a0professionnels du secteur\u00a0\u00bb, tendance \u00e0 penser \u00ab\u00a0global\u00a0\u00bb : on pense au e-commerce pour les marques, pour des enseignes d\u00e9j\u00e0 bien pr\u00e9sentes, ou pour des pur-players. 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