{"id":527,"date":"2008-07-16T20:49:30","date_gmt":"2008-07-16T19:49:30","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=527"},"modified":"2008-07-16T20:49:30","modified_gmt":"2008-07-16T19:49:30","slug":"google-ad-planner-par-lexemple","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2008\/07\/16\/google-ad-planner-par-lexemple\/","title":{"rendered":"Google Ad planner par l&rsquo;exemple"},"content":{"rendered":"<p>Pas mal d&rsquo;actualit\u00e9 c\u00f4t\u00e9 Google.<\/p>\n<p>Donc, Google vient de sortir ce nouveau service.<\/p>\n<p>Mais a quoi cela sert ?<\/p>\n<p>J&rsquo;ai test\u00e9, voici ce que j&rsquo;ai compris.<\/p>\n<p>La finalit\u00e9 d&rsquo;Ad planer, c&rsquo;est de <strong>vous aider \u00e0 faire des campagnes adwords plus performantes<\/strong>.<\/p>\n<p>Avec des outils fournis :<\/p>\n<ul>\n<li>Vous s\u00e9lectionnez vos crit\u00e8res de s\u00e9lection sur votre public pr\u00e9f\u00e9r\u00e9 (sexe, age, \u00e9tudes, revenus) ;<\/li>\n<li>Vous s\u00e9lectionnez le format de la publicit\u00e9 que vous voulez pousser (type de m\u00e9dia, taille) ;<\/li>\n<li>L&rsquo;outil vous sort alors une liste de sites cibles.<\/li>\n<li>Cette liste peut alors \u00eatre ins\u00e9r\u00e9e dans Adwords (proc\u00e9dure manuelle, via un fichier CSV).<\/li>\n<\/ul>\n<p>Bon, \u00e7a a l&rsquo;air tr\u00e8s \u00ab\u00a0beta\u00a0\u00bb car d\u00e8s que je s\u00e9lectionne une tranche d&rsquo;age par exemple, il ne reste plus aucun site, mais \u00e7a donne l&rsquo;id\u00e9e.<\/p>\n<p>Le syst\u00e8me propose une autre option qui m&rsquo;a sembl\u00e9 beaucoup plus int\u00e9ressante, mais pas pour faire un plan m\u00e9dia&#8230;<\/p>\n<p>Le syst\u00e8me permet en effet d&rsquo;avoir des informations de type \u00ab\u00a0web analytics\u00a0\u00bb sur n&rsquo;importe quel site.<\/p>\n<p>Prenons un exemple. Mettons par exemple que je sois un vendeur d&rsquo;\u00e9quipement \u00e9lectronique (et j&rsquo;ai du mal, la concurrence est rude \ud83d\ude09 ).<\/p>\n<p>Qui sont mes concurrents ? Pixmania, Rueducommerce par exemple.<\/p>\n<p>Et bien j&rsquo;entre les url de ces sites et hop, le syst\u00e8me me donne des informations qui me semblent assez int\u00e9ressantes :<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0807\/ggadplanner1.jpg\" alt=\"Page r\u00e9sultat de Google Ad Planner, pour Pixmania.fr\" width=\"500\" height=\"473\" \/><\/p>\n<p>M\u00eame \u00e9cran pour Rueducommerce :<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0807\/ggadplanner2.jpg\" alt=\"Page r\u00e9sultat de Google Ad Planner, pour rueducommerce.fr\" width=\"500\" \/><\/p>\n<p>On a donc : le nombre de visiteurs unique, la courbe dans le temps, et surtout les sites \u00e9galement visit\u00e9s et les mots cl\u00e9s qui ont permi de rentrer sur ce site.<\/p>\n<p>Pas mal, non ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pas mal d&rsquo;actualit\u00e9 c\u00f4t\u00e9 Google. Donc, Google vient de sortir ce nouveau service. Mais a quoi cela sert ? J&rsquo;ai test\u00e9, voici ce que j&rsquo;ai compris. La finalit\u00e9 d&rsquo;Ad planer, c&rsquo;est de vous aider \u00e0 faire des campagnes adwords plus performantes. Avec des outils fournis : Vous s\u00e9lectionnez vos crit\u00e8res de s\u00e9lection sur votre public [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,373,42],"class_list":["post-527","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-e-marketing","tag-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ad planner par l&#039;exemple - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2008\/07\/16\/google-ad-planner-par-lexemple\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ad planner par l&#039;exemple - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Pas mal d&rsquo;actualit\u00e9 c\u00f4t\u00e9 Google. Donc, Google vient de sortir ce nouveau service. Mais a quoi cela sert ? J&rsquo;ai test\u00e9, voici ce que j&rsquo;ai compris. La finalit\u00e9 d&rsquo;Ad planer, c&rsquo;est de vous aider \u00e0 faire des campagnes adwords plus performantes. 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