{"id":522,"date":"2008-07-04T20:04:25","date_gmt":"2008-07-04T19:04:25","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=522"},"modified":"2008-07-04T20:04:25","modified_gmt":"2008-07-04T19:04:25","slug":"sites-e-commerce-full-flash-un-choix-delicat","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2008\/07\/04\/sites-e-commerce-full-flash-un-choix-delicat\/","title":{"rendered":"Sites e-commerce full flash &#8211; un choix d\u00e9licat"},"content":{"rendered":"<p>Bien s\u00fbr, certaines grandes marques de luxe utilisent le flash pour r\u00e9aliser leurs boutiques.<\/p>\n<p>Mais :<\/p>\n<ul>\n<li>L&rsquo;objectif de ces grandes marques n&rsquo;est pas n\u00e9cessairement de maximiser le chiffre d&rsquo;affaires ;<\/li>\n<li>Ces grandes marques ont, par d\u00e9finition, une marque forte : elle partent avec un tr\u00e8s bel actif (oh l\u00e0, \u00e7a chauffe apr\u00e8s une telle phrase \ud83d\ude09 ). Donc, elle peuvent capter du trafic, malgr\u00e9 un <acronym title=\"Search\">SEO<\/acronym> moyen.<\/li>\n<\/ul>\n<p>Si vous souhaitez vous lancer dans le e-commerce, il me semble que, sauf cas tr\u00e8s particuliers, <strong>les sites full flash sont \u00e0 proscrire<\/strong> :<\/p>\n<ul>\n<li>Quoi qu&rsquo;on fasse, <strong>le r\u00e9f\u00e9rencement sera moins bon qu&rsquo;avec un site HTML<\/strong> ;<\/li>\n<li><strong>Le taux de transformation sera tr\u00e8s difficile \u00e0 optimiser<\/strong>, et vous aurez un mal de chien \u00e0 arriver au niveau d&rsquo;un site HTML ;<\/li>\n<li>Quand vous voudrez faire \u00e9voluer votre site, globalement, cela vous co\u00fbtera plus cher.<\/li>\n<\/ul>\n<p>Mon conseil est donc de faire un site plus classique, et si vous voulez enrichir le site, vous pouvez mettre du flash dans le site html.<\/p>\n<p>C&rsquo;est cela mon approche du <a title=\"Aller sur le blog Rich commerce\" href=\"http:\/\/www.richcommerce.fr\/\" target=\"_blank\">rich commerce<\/a> : pragmatisme avant tout !<\/p>\n<p>Mon objectif n&rsquo;est pas de faire du beau pour je ne sais quelles raisons : <strong>mon unique objectif est d&rsquo;aider \u00e0 vendre plus et mieux sur Internet<\/strong>.<\/p>\n<p>Pourquoi ce billet me direz vous ?<\/p>\n<p>Parce que j&rsquo;\u00e9tais ce matin au t\u00e9l\u00e9phone avec une lectrice de ce blog, qui m&rsquo;a d\u00e9crit sa situation. En quelques minutes, l&rsquo;\u00e9vidence m&rsquo;est apparu : elle a perdu 15 000 \u20ac, en investissant dans une boutique full flash, qui ne transforme pas et qui ne transformera pas, \u00e0 moins de tr\u00e8s gros travaux&#8230; qui ne permettraient m\u00eame pas d&rsquo;atteindre ce que permettrait une boutique classique.<\/p>\n<p>Ca m&rsquo;a fait mal pour elle : toute cette \u00e9nergie et cet argent d\u00e9pens\u00e9&#8230; J&rsquo;ai essay\u00e9 de la consoler en lui disant que le point positif d&rsquo;avoir cet avi maintenant est que je lui permets d&rsquo;\u00e9conomiser les 10 000 \u20ac qu&rsquo;elle aurait d\u00e9pens\u00e9 en pur perte l&rsquo;ann\u00e9e d&rsquo;apr\u00e8s&#8230; Je suis pas certain de l&rsquo;avoir fait rire !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien s\u00fbr, certaines grandes marques de luxe utilisent le flash pour r\u00e9aliser leurs boutiques. Mais : L&rsquo;objectif de ces grandes marques n&rsquo;est pas n\u00e9cessairement de maximiser le chiffre d&rsquo;affaires ; Ces grandes marques ont, par d\u00e9finition, une marque forte : elle partent avec un tr\u00e8s bel actif (oh l\u00e0, \u00e7a chauffe apr\u00e8s une telle phrase [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,373,103],"class_list":["post-522","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-e-marketing","tag-flash"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sites e-commerce full flash - un choix d\u00e9licat - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2008\/07\/04\/sites-e-commerce-full-flash-un-choix-delicat\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sites e-commerce full flash - un choix d\u00e9licat - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Bien s\u00fbr, certaines grandes marques de luxe utilisent le flash pour r\u00e9aliser leurs boutiques. Mais : L&rsquo;objectif de ces grandes marques n&rsquo;est pas n\u00e9cessairement de maximiser le chiffre d&rsquo;affaires ; Ces grandes marques ont, par d\u00e9finition, une marque forte : elle partent avec un tr\u00e8s bel actif (oh l\u00e0, \u00e7a chauffe apr\u00e8s une telle phrase [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2008\/07\/04\/sites-e-commerce-full-flash-un-choix-delicat\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2008-07-04T19:04:25+00:00\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/07\\\/04\\\/sites-e-commerce-full-flash-un-choix-delicat\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/07\\\/04\\\/sites-e-commerce-full-flash-un-choix-delicat\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"Sites e-commerce full flash &#8211; 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