{"id":516,"date":"2008-06-27T19:34:40","date_gmt":"2008-06-27T18:34:40","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=516"},"modified":"2008-06-27T21:58:31","modified_gmt":"2008-06-27T20:58:31","slug":"mais-de-quoi-y-cause","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2008\/06\/27\/mais-de-quoi-y-cause\/","title":{"rendered":"\u00ab\u00a0Mais de quoi y cause ?\u00a0\u00bb"},"content":{"rendered":"

\"LesMais de quoi il parle, ce blog ?<\/span><\/p>\n

De e-commerce, de e-marketing.<\/span><\/p>\n

Ah bon ? Moi, je trouve qu’il parle de tout et n’importe quoi !<\/span><\/p>\n

Pourquoi tu dis \u00e7a ? Il y a pas mal de billets sur le e-commerce quand m\u00eame…
\n<\/span><\/p>\n

T’as vu \u00e7a ou ? Par exemple, son dernier billet, il nous parle d’Android, de Nokia, de Motorola, de l’iPhone… Laisse le continuer comme \u00e7a et il va nous parler de ces vacances en Bretagne
\n<\/span><\/p>\n

C’est vrai qu’il parle de tout \u00e7a, mais ce que tu as pas compris, c’est qu’il y a un rapport entre tout \u00e7a et le e-commerce.<\/span><\/p>\n

Un rapport ? Dans tes r\u00eaves !
\n<\/span><\/p>\n

Non non, il y a bien un rapport. L’usage de l’Internet va se d\u00e9porter en partie sur des terminaux mobiles, itin\u00e9rants. On a donc int\u00e9r\u00eat \u00e0 suivre ce qui se passe sur ce march\u00e9.<\/span><\/p>\n

Bah, moi, mes clients, ils ach\u00e8tent depuis un PC, \u00e9ventuellement un mac, basta.
\n<\/span><\/p>\n

Oui mais faut regarder demain, l’avenir. Tout \u00e7a va \u00e9voluer.
\n<\/span><\/p>\n

En attendant, moi, je dois faire mon chiffre du mois. Et c’est pas android qui va me le faire. S’il continue, le le vire de ma liste, ce blog…
\n<\/span><\/p>\n

Et puis, il nous parle de logiciel…<\/span><\/p>\n

Ah oui ! Parlons en de logiciel ! Moi, je vends, je fais du business. Je suis un marchand, pas un po\u00e8te technophile, un geek. L’enjeux pour ma boutique, c’est pas son logiciel \u00e0 deux balles : c’est la vente !
\n<\/span><\/p>\n

Oui mais pour vendre…
\n<\/span><\/p>\n

Pour vendre il faut du marketing, du bon, du vrai, du marketing je te dis !
\n<\/span><\/p>\n

Ah ? Et c’est quoi ton marketing ?<\/span><\/p>\n

Exemple : Il faut \u00ab\u00a0faire briller le sous\u00a0\u00bb : mettre en valeur les produits, donner envie d’acheter.
\n<\/span><\/p>\n

Et comment tu fais \u00e7a ?<\/span><\/p>\n

En pr\u00e9sentant le produit sous son angle le plus favorable. Et puis, il faut faciliter la vie du client, qu’il puisse acheter en peu de clics, que tout \u00e7a soit fluide, intuitif…
\n<\/span><\/p>\n

H\u00e9 h\u00e9, tu serais pas en train de me d\u00e9crire une belle application, bien faite, qui ne plante pas, qui apporte au client un vrai confort ?
\n<\/span><\/p>\n

Hey, je te vois venir, c’est pas du logiciel \u00e7a, c’est de la pr\u00e9sentation, des belles photos…<\/span><\/p>\n

… et une application bien faite. Ton truc s’\u00e9croule si le syst\u00e8me informatique tient pas la route. Un site marchand, c’est aussi un syst\u00e8me informatique. <\/span><\/p>\n

Mais on s’en fout ! C’est pas un sujet. Ou plut\u00f4t, c’est un sujet dont on devrait m\u00eame pas \u00e0 avoir \u00e0 parler. On en parle que quand \u00e7a marche pas !<\/span><\/p>\n

C’est l\u00e0 que tu te trompes. Le e-commerce, c’est le juste m\u00e9lange entre tous les ingr\u00e9diants : du commerce, du marketing, du sourcing, de la logistique, de la finance, et de la technique.
\n<\/span><\/p>\n

Bah, on dira ce qu’on voudra, la technique, c’est de la technique, c’est pas int\u00e9ressant. A la technique de faire ce qu’on lui dit, et basta
\n<\/span><\/p>\n

Oui mais \u00e7a marche pas comme \u00e7a, les sujets sont entre-m\u00e9l\u00e9s. Exemple : il y a des choses que sait faire la technique, d’autre pas. Si tu prends pas \u00e7a en compte, tu te plantes…
\n<\/span><\/p>\n

…<\/p>\n","protected":false},"excerpt":{"rendered":"

Mais de quoi il parle, ce blog ? De e-commerce, de e-marketing. Ah bon ? Moi, je trouve qu’il parle de tout et n’importe quoi ! Pourquoi tu dis \u00e7a ? Il y a pas mal de billets sur le e-commerce quand m\u00eame… T’as vu \u00e7a ou ? Par exemple, son dernier billet, il nous […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,373,375,376],"class_list":["post-516","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-e-marketing","tag-fun","tag-vie-du-blog"],"yoast_head":"\n"Mais de quoi y cause ?" - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2008\/06\/27\/mais-de-quoi-y-cause\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Mais de quoi y cause ?" - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Mais de quoi il parle, ce blog ? 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