{"id":514,"date":"2008-06-26T18:36:25","date_gmt":"2008-06-26T17:36:25","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=514"},"modified":"2008-06-26T18:36:25","modified_gmt":"2008-06-26T17:36:25","slug":"affiliation-le-point-de-vue-deffiliation","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2008\/06\/26\/affiliation-le-point-de-vue-deffiliation\/","title":{"rendered":"Affiliation : Le point de vue d&rsquo;Effiliation"},"content":{"rendered":"<p>Suite \u00e0 <a title=\"Aller sur mon billet pr\u00e9c\u00e9dent, ou je parle de la possibilit\u00e9 de faire de l'affiliation sans passer par une plate forme d'affiliation\" href=\"http:\/\/www.ziserman.com\/blog\/2008\/06\/23\/affiliation-plate-forme-ou-direct\/\" target=\"_blank\">mon billet sur l&rsquo;affiliation sans plate forme<\/a>, Fran\u00e7ois Deltour, PDG d&rsquo;<a title=\"Aller sur la page d'accueil d'Effiliation, solution d'affiliation\" href=\"http:\/\/www.effiliation.fr\/\" target=\"_blank\">Effiliation<\/a> a r\u00e9pondu. Je pense que sa r\u00e9ponse \u00ab\u00a0m\u00e9rite\u00a0\u00bb le statut de billet.<\/p>\n<p>Voici donc sa r\u00e9ponse \u00ab\u00a0in extenso\u00a0\u00bb :<\/p>\n<blockquote><p>En tant que repr\u00e9sentant d\u2019une plate forme, je ne peux qu\u2019avoir une opinion restrictive de cette approche.<\/p>\n<p>Plus exactement, c\u2019est bien parce que nous ne croyons pas durablement \u00e0 ce mod\u00e8le que nos avons cr\u00e9e une plateforme en ASP.<\/p>\n<p>Ce choix a \u00e9t\u00e9 fait tr\u00e8s t\u00f4t chez Effiliation alors que nombre d\u2019acteurs de l\u2019\u00e9poque (2000, oui je sais c\u2019est loin) militaient pour des solutions telles que celle-ci.<\/p>\n<p>Ces acteurs sont tous morts. Paix \u00e0 leur \u00e2me.<\/p>\n<p>En quelques ann\u00e9es, les m\u00e9tiers de l\u2019affiliation se sont professionnalis\u00e9s. Les techniques se sont sophistiqu\u00e9es.<\/p>\n<p>Je suis donc absolument convaincu que l\u2019intervention et partant, le r\u00e9mun\u00e9ration de la plateforme est totalement n\u00e9cessaire et justifi\u00e9e.<\/p>\n<p>Une plate forme digne de ce nom (et c\u2019est le cas de la plupart des acteurs majeurs du march\u00e9 fran\u00e7ais) est un acteur d\u00e9cisif de la relation affilieur\/affili\u00e9.<\/p>\n<p>Elle ne se contente pas de tracker la relation, elle l\u2019anime, elle l\u2019incarne, elle est au coeur des strat\u00e9gies d\u2019affiliation gagnantes par sa capacit\u00e9 \u00e0 innover \u00e0 proposer les meilleures pratiques, \u00e0 cr\u00e9er de la valeur pour les deux parties.<\/p>\n<p>Voil\u00e0 quelques semaines, nous avons r\u00e9cup\u00e9r\u00e9 un programme jusque l\u00e0 \u201cg\u00e9r\u00e9 en interne\u201d. Belle marque, tr\u00e8s forte notori\u00e9t\u00e9 sur le secteur.<\/p>\n<p>Les affili\u00e9s existants sont ravis: \u201cenfin quelqu\u2019un pour s\u2019occuper de nous\u201d.<\/p>\n<p>Le client aussi: Son C.A affiliation a \u00e9t\u00e9 doubl\u00e9 en quelques semaines, la progression continue.<\/p>\n<p>Alors oui, la tentation de l\u2019internalisation revient de mani\u00e8re r\u00e9currente chez certains annonceurs ou marchands. Comme dans tout secteur, il y a souvent un malin pour dire \u201cpourquoi on ach\u00e8te alors qu\u2019on pourrait le faire nous m\u00eame\u201d.<\/p>\n<p>99 fois sur 100 au bout de quelques temps (semaines, mois), un patron vraiment malin, lui, intervient, lucide, pour dire \u201cce n\u2019est pas notre m\u00e9tier, confions cela \u00e0 des pros\u201d.<\/p>\n<p>Alors, gagnons du temps et travaillons ensemble, c\u2019est plus efficace et cela marche mieux.<\/p>\n<p>Francois \u201cPLATEFORME PRIDE\u201d Deltour<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Suite \u00e0 mon billet sur l&rsquo;affiliation sans plate forme, Fran\u00e7ois Deltour, PDG d&rsquo;Effiliation a r\u00e9pondu. Je pense que sa r\u00e9ponse \u00ab\u00a0m\u00e9rite\u00a0\u00bb le statut de billet. Voici donc sa r\u00e9ponse \u00ab\u00a0in extenso\u00a0\u00bb : En tant que repr\u00e9sentant d\u2019une plate forme, je ne peux qu\u2019avoir une opinion restrictive de cette approche. Plus exactement, c\u2019est bien parce que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[94,371,373],"class_list":["post-514","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-affiliation","tag-e-commerce","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Affiliation : Le point de vue d&#039;Effiliation - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2008\/06\/26\/affiliation-le-point-de-vue-deffiliation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Affiliation : Le point de vue d&#039;Effiliation - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Suite \u00e0 mon billet sur l&rsquo;affiliation sans plate forme, Fran\u00e7ois Deltour, PDG d&rsquo;Effiliation a r\u00e9pondu. Je pense que sa r\u00e9ponse \u00ab\u00a0m\u00e9rite\u00a0\u00bb le statut de billet. Voici donc sa r\u00e9ponse \u00ab\u00a0in extenso\u00a0\u00bb : En tant que repr\u00e9sentant d\u2019une plate forme, je ne peux qu\u2019avoir une opinion restrictive de cette approche. Plus exactement, c\u2019est bien parce que [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2008\/06\/26\/affiliation-le-point-de-vue-deffiliation\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2008-06-26T17:36:25+00:00\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/06\\\/26\\\/affiliation-le-point-de-vue-deffiliation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/06\\\/26\\\/affiliation-le-point-de-vue-deffiliation\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"Affiliation : Le point de vue d&rsquo;Effiliation\",\"datePublished\":\"2008-06-26T17:36:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/06\\\/26\\\/affiliation-le-point-de-vue-deffiliation\\\/\"},\"wordCount\":393,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"keywords\":[\"Affiliation\",\"e-commerce\",\"e-marketing\"],\"articleSection\":[\"e-commerce\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/06\\\/26\\\/affiliation-le-point-de-vue-deffiliation\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/06\\\/26\\\/affiliation-le-point-de-vue-deffiliation\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/06\\\/26\\\/affiliation-le-point-de-vue-deffiliation\\\/\",\"name\":\"Affiliation : Le point de vue d'Effiliation - Ziserman.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\"},\"datePublished\":\"2008-06-26T17:36:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/06\\\/26\\\/affiliation-le-point-de-vue-deffiliation\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/06\\\/26\\\/affiliation-le-point-de-vue-deffiliation\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/06\\\/26\\\/affiliation-le-point-de-vue-deffiliation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Affiliation : Le point de vue d&rsquo;Effiliation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\",\"name\":\"BLOG E-COMMERCE\",\"description\":\"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\",\"name\":\"Fran\u00e7ois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"caption\":\"Fran\u00e7ois\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\"},\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Affiliation : Le point de vue d'Effiliation - Ziserman.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ziserman.com\/blog\/2008\/06\/26\/affiliation-le-point-de-vue-deffiliation\/","og_locale":"fr_FR","og_type":"article","og_title":"Affiliation : Le point de vue d'Effiliation - Ziserman.com","og_description":"Suite \u00e0 mon billet sur l&rsquo;affiliation sans plate forme, Fran\u00e7ois Deltour, PDG d&rsquo;Effiliation a r\u00e9pondu. Je pense que sa r\u00e9ponse \u00ab\u00a0m\u00e9rite\u00a0\u00bb le statut de billet. Voici donc sa r\u00e9ponse \u00ab\u00a0in extenso\u00a0\u00bb : En tant que repr\u00e9sentant d\u2019une plate forme, je ne peux qu\u2019avoir une opinion restrictive de cette approche. Plus exactement, c\u2019est bien parce que [&hellip;]","og_url":"https:\/\/www.ziserman.com\/blog\/2008\/06\/26\/affiliation-le-point-de-vue-deffiliation\/","og_site_name":"Ziserman.com","article_published_time":"2008-06-26T17:36:25+00:00","author":"Fran\u00e7ois","twitter_card":"summary_large_image","twitter_creator":"@ziserman","twitter_site":"@ziserman","twitter_misc":{"\u00c9crit par":"Fran\u00e7ois","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ziserman.com\/blog\/2008\/06\/26\/affiliation-le-point-de-vue-deffiliation\/#article","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/2008\/06\/26\/affiliation-le-point-de-vue-deffiliation\/"},"author":{"name":"Fran\u00e7ois","@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"headline":"Affiliation : Le point de vue d&rsquo;Effiliation","datePublished":"2008-06-26T17:36:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2008\/06\/26\/affiliation-le-point-de-vue-deffiliation\/"},"wordCount":393,"commentCount":2,"publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"keywords":["Affiliation","e-commerce","e-marketing"],"articleSection":["e-commerce"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ziserman.com\/blog\/2008\/06\/26\/affiliation-le-point-de-vue-deffiliation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ziserman.com\/blog\/2008\/06\/26\/affiliation-le-point-de-vue-deffiliation\/","url":"https:\/\/www.ziserman.com\/blog\/2008\/06\/26\/affiliation-le-point-de-vue-deffiliation\/","name":"Affiliation : Le point de vue d'Effiliation - Ziserman.com","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/#website"},"datePublished":"2008-06-26T17:36:25+00:00","breadcrumb":{"@id":"https:\/\/www.ziserman.com\/blog\/2008\/06\/26\/affiliation-le-point-de-vue-deffiliation\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ziserman.com\/blog\/2008\/06\/26\/affiliation-le-point-de-vue-deffiliation\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ziserman.com\/blog\/2008\/06\/26\/affiliation-le-point-de-vue-deffiliation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.ziserman.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Affiliation : Le point de vue d&rsquo;Effiliation"}]},{"@type":"WebSite","@id":"https:\/\/www.ziserman.com\/blog\/#website","url":"https:\/\/www.ziserman.com\/blog\/","name":"BLOG E-COMMERCE","description":"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie","publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ziserman.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72","name":"Fran\u00e7ois","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","caption":"Fran\u00e7ois"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g"},"url":"https:\/\/www.ziserman.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/comments?post=514"}],"version-history":[{"count":0,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/514\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/media?parent=514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/categories?post=514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/tags?post=514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}