{"id":5134,"date":"2011-04-19T19:16:39","date_gmt":"2011-04-19T18:16:39","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=5134"},"modified":"2011-04-19T19:44:21","modified_gmt":"2011-04-19T18:44:21","slug":"quand-panda-fait-trembler-le-web","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2011\/04\/19\/quand-panda-fait-trembler-le-web\/","title":{"rendered":"Quand Panda fait trembler le Web…"},"content":{"rendered":"

Panda, pour ceux qui seraient partis ces derniers jours sur la lune, c’est une mise \u00e0 jour de l’algo de recherche de Google<\/a>.<\/p>\n

Cette mise \u00e0 jour fait parler d’elle, puisqu’elle secoue pas mal les index de Google<\/strong>.<\/p>\n

Secouer ?<\/p>\n

Oui, cela veut dire que, avant Panda, vous \u00eates par exemple pr\u00e9sent en premi\u00e8re page de recherche sur 100 mots cl\u00e9s, et vous vous retrouvez en 2\u00e8me ou 3\u00e8me page apr\u00e8s Panda sur ces m\u00eames mots cl\u00e9s.<\/p>\n

\u00e7a peut \u00eatre la catastrophe compl\u00e8te<\/strong>.<\/p>\n

\"\"<\/a><\/p>\n

Pour un e-marchand, \u00e7a peut remettre en question des mois de travail en SEO, et un bon tier du trafic entrant.<\/p>\n

Mais pour certains sites, l’enjeu peut \u00eatre bien plus grave, bien plus fondamental.<\/p>\n

Quels sites ?<\/p>\n

Les sites pour qui le r\u00e9f\u00e9rencement naturel Google est juste fondamental… Exemple : les moteurs de shopping.<\/p>\n

J’y reviendrais…<\/p>\n

Mais pourquoi Google fait-il cela ?<\/p>\n

Pour une raison simple… C’est le paradoxe \u00ab\u00a0fondamental\u00a0\u00bb de Google :<\/p>\n

Si Google ne change pas ses m\u00e9thodes d’indexations tr\u00e8s r\u00e9guli\u00e8rement, les pros du SEO \u00ab\u00a0apprennent\u00a0\u00bb comment les algos de Google fonctionnent, et, avec le temps, et de mani\u00e8re plut\u00f4t empirique, finissent par trouver le moyen de se hisser aux premi\u00e8res loges : faire qu’une page soit affich\u00e9e en t\u00eate des r\u00e9ponses pour les mots cl\u00e9s qui vont bien.<\/p>\n

Et en quoi est-ce un probl\u00e8me pour Google ?<\/p>\n

Parce que ce n’est plus Google qui d\u00e9cide qui remonte, se sont les sites eux m\u00eame…<\/p>\n

Il y a une expression que j’aime bien pour d\u00e9crire cela : le Google Spamming. Les pages de Google se remplissent de r\u00e9ponses, qui ne sont pas forc\u00e9ment pertinentes par rapport \u00e0 la recherche de l’internaute, mais qui ont bien travaill\u00e9s leur SEO.<\/p>\n

Mon avis, qui ne va pas plaire \u00e0 tout le monde, est qu’effectivement, certains sites apportent tr\u00e8s peu de valeur \u00e0 l’Internaute<\/strong>…. Exemple : certains moteurs de shopping n’apportent en fait aucune valeur pour le client (pas de contenu sp\u00e9cifique, pas de vrai comparaison…). Pour ce type de site, on est en plein dans le Google Spamming, et ces sites ont du souci \u00e0 se faire par rapport aux mises \u00e0 jours de Google.<\/p>\n

Maintenant, il faut \u00eatre juste, une telle mise \u00e0 jour \u00e0 des \u00ab\u00a0dommages\u00a0collat\u00e9raux\u00a0\u00bb. On est sur des algos, pas de l’humain. Le risque de se faire \u00ab\u00a0later\u00a0\u00bb par Google, alors qu’on apporte un vrai service au client est \u00e9videmment un risque bien r\u00e9el…<\/p>\n

Autre point, sur le sujet : on peut \u00e9galement croire \u00e0 \u00ab\u00a0la th\u00e9orie du complot\u00a0\u00bb : Google ferait \u00e7a pour pousser les sites \u00e0 utiliser plus Adwords.<\/p>\n

Ceux qui pensent \u00e7a sont clairement dans la cat\u00e9gorie \u00ab\u00a0Parano\u00a0\u00bb, ce qui est \u00ab\u00a0mal\u00a0\u00bb ( \ud83d\ude09 ), et n’oubliez pas, la \u00ab\u00a0base line\u00a0\u00bb de Google est : \u00ab\u00a0D’ont be evil\u00a0\u00bb.<\/p>\n

On est rassur\u00e9 \ud83d\ude09<\/p>\n

Au fait, Penda doit arriver ces jours ci chez nous…<\/p>\n","protected":false},"excerpt":{"rendered":"

Panda, pour ceux qui seraient partis ces derniers jours sur la lune, c’est une mise \u00e0 jour de l’algo de recherche de Google. Cette mise \u00e0 jour fait parler d’elle, puisqu’elle secoue pas mal les index de Google. Secouer ? Oui, cela veut dire que, avant Panda, vous \u00eates par exemple pr\u00e9sent en premi\u00e8re page […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[373,42,204,102],"class_list":["post-5134","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-marketing","tag-google","tag-sem","tag-seo"],"yoast_head":"\nQuand Panda fait trembler le Web... - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2011\/04\/19\/quand-panda-fait-trembler-le-web\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quand Panda fait trembler le Web... - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Panda, pour ceux qui seraient partis ces derniers jours sur la lune, c’est une mise \u00e0 jour de l’algo de recherche de Google. 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