{"id":512,"date":"2008-06-25T20:00:06","date_gmt":"2008-06-25T19:00:06","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=512"},"modified":"2008-06-25T20:12:35","modified_gmt":"2008-06-25T19:12:35","slug":"chiffre-daffaires-x2-en-6-mois","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2008\/06\/25\/chiffre-daffaires-x2-en-6-mois\/","title":{"rendered":"Chiffre d&rsquo;affaires : X2 en 6 mois !"},"content":{"rendered":"<p>C&rsquo;est le magnifique retour que m&rsquo;a fait un client (hello C.) : en travaillant ensemble sur son site marchand, <strong>en 6 mois, les ventes ont \u00e9t\u00e9 multipli\u00e9es par 2<\/strong> !<\/p>\n<p>La cl\u00e9 d&rsquo;une telle r\u00e9ussite ?<\/p>\n<p>Un mixe entre plusieurs param\u00e8tres. On a retravaill\u00e9 compl\u00e8tement le parcours du client, de mani\u00e8re \u00e0 rendre ce parcours aussi fluide que possible.<\/p>\n<p>On a \u00e9galement compl\u00e8tement revu l&rsquo;ergonomie : \u00ab\u00a0faire que l&rsquo;internaute comprenne, instantan\u00e9ment, ce qu&rsquo;on attend de lui, \u00e0 chaque instant\u00a0\u00bb.<\/p>\n<p>On a \u00e9galement travaill\u00e9 sous l&rsquo;angle de l&rsquo;ergonomie incitative : que le client soit guid\u00e9 pour pouvoir acheter tr\u00e8s simplement, sans avoir \u00e0 se poser des questions.<\/p>\n<p>On a enfin travaill\u00e9 la fiche produit, avec des produits tr\u00e8s bien mis en avant, bien mis en sc\u00e8nes.<\/p>\n<p>Une belle r\u00e9f\u00e9rence, et un beau t\u00e9moignage. Cel\u00e0 donne du courrage pour la suite !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C&rsquo;est le magnifique retour que m&rsquo;a fait un client (hello C.) : en travaillant ensemble sur son site marchand, en 6 mois, les ventes ont \u00e9t\u00e9 multipli\u00e9es par 2 ! La cl\u00e9 d&rsquo;une telle r\u00e9ussite ? Un mixe entre plusieurs param\u00e8tres. On a retravaill\u00e9 compl\u00e8tement le parcours du client, de mani\u00e8re \u00e0 rendre ce parcours [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,373,6,96,97],"class_list":["post-512","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-e-marketing","tag-ergonomie","tag-ergonomie-incitative","tag-parcours-client"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chiffre d&#039;affaires : X2 en 6 mois ! - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2008\/06\/25\/chiffre-daffaires-x2-en-6-mois\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chiffre d&#039;affaires : X2 en 6 mois ! - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"C&rsquo;est le magnifique retour que m&rsquo;a fait un client (hello C.) : en travaillant ensemble sur son site marchand, en 6 mois, les ventes ont \u00e9t\u00e9 multipli\u00e9es par 2 ! 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