{"id":508,"date":"2008-06-21T08:06:31","date_gmt":"2008-06-21T07:06:31","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=508"},"modified":"2008-06-21T08:06:31","modified_gmt":"2008-06-21T07:06:31","slug":"ne-pas-se-tromper-dobjectif","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2008\/06\/21\/ne-pas-se-tromper-dobjectif\/","title":{"rendered":"Ne pas se tromper d’objectif"},"content":{"rendered":"

Quand on monte une boite, il est sain de \u00ab\u00a0faire le m\u00e9nage\u00a0\u00bb dans ses objectifs.<\/p>\n

Quand j’ai mont\u00e9 ma premi\u00e8re boite (Wokup!<\/a>), ce n’\u00e9tait pas le cas du tout.<\/p>\n

J’avais depuis bien longtemps une envie profonde d’entreprendre<\/strong>.<\/p>\n

J’avais m\u00eame pouss\u00e9 plusieurs id\u00e9es… Je m’\u00e9tait par exemple achet\u00e9 un NeXT dans les ann\u00e9es 90 pour d\u00e9velopper un logiciel de bases de donn\u00e9es objet… J’ai eu la chance de pouvoir revendre mon NeXT quelques jours avant la fermeture de NeXT France…<\/p>\n

Bref, revenons \u00e0 nos moutons : l’objectif.<\/p>\n

Donc, quand j’ai mont\u00e9 Wokup, j’avais une tr\u00e8s grande envie de monter une boite. Mais pour quelles raisons ?<\/p>\n

Je dois avouer qu’\u00e0 l’\u00e9poque, mes motivations n’\u00e9tait pas claires : volont\u00e9 d’ind\u00e9pendance \u00e0 l’\u00e9vidence. Volont\u00e9 de changer le monde… Mais apr\u00e8s ? Je ne savais pas trop, et j’\u00e9tais en particulier pas tr\u00e8s clair sur les aspects d\u00e9veloppement de l’entreprise, ni sur les objectifs financiers.<\/p>\n

En fait, avant la cr\u00e9ation, je ne me projetais pas tellement au del\u00e0 de la cr\u00e9ation<\/strong>… Bref, mon principal objectif \u00e9tait de monter une boite, comme si c’\u00e9tait une fin en soi !<\/strong><\/p>\n

Plus tard, j’ai rencontr\u00e9 un gars, qui fait de la formation, et avec qui j’ai pas mal discut\u00e9. Il m’a dit que ce cas \u00e9tait en fait assez classique. On se trompe d’objectif, on ne se projette pas au del\u00e0 du premier obstacle<\/strong>. R\u00e9sultat, quand cet obstacle est franchi, on est dans le grand vide.<\/p>\n

Le choc a \u00e9t\u00e9 violent quand le march\u00e9 c’est retourn\u00e9 (2001…) : j’ai du r\u00e9duire les effectifs, licencier. Fini le r\u00eave : une boite doit gagner de l’argent !<\/p>\n

Aujourd’hui, j’ai toujours envie de changer le monde… Mais j’ai bien appris ma le\u00e7on : mon premier objectif est de faire une boite qui gagne de l’argent.<\/p>\n","protected":false},"excerpt":{"rendered":"

Quand on monte une boite, il est sain de \u00ab\u00a0faire le m\u00e9nage\u00a0\u00bb dans ses objectifs. Quand j’ai mont\u00e9 ma premi\u00e8re boite (Wokup!), ce n’\u00e9tait pas le cas du tout. J’avais depuis bien longtemps une envie profonde d’entreprendre. J’avais m\u00eame pouss\u00e9 plusieurs id\u00e9es… Je m’\u00e9tait par exemple achet\u00e9 un NeXT dans les ann\u00e9es 90 pour d\u00e9velopper […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,374,382],"class_list":["post-508","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-entrepreneuriat","tag-management"],"yoast_head":"\nNe pas se tromper d'objectif - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2008\/06\/21\/ne-pas-se-tromper-dobjectif\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ne pas se tromper d'objectif - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Quand on monte une boite, il est sain de \u00ab\u00a0faire le m\u00e9nage\u00a0\u00bb dans ses objectifs. Quand j’ai mont\u00e9 ma premi\u00e8re boite (Wokup!), ce n’\u00e9tait pas le cas du tout. J’avais depuis bien longtemps une envie profonde d’entreprendre. J’avais m\u00eame pouss\u00e9 plusieurs id\u00e9es… Je m’\u00e9tait par exemple achet\u00e9 un NeXT dans les ann\u00e9es 90 pour d\u00e9velopper […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2008\/06\/21\/ne-pas-se-tromper-dobjectif\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2008-06-21T07:06:31+00:00\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/06\\\/21\\\/ne-pas-se-tromper-dobjectif\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/06\\\/21\\\/ne-pas-se-tromper-dobjectif\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"Ne pas se tromper d’objectif\",\"datePublished\":\"2008-06-21T07:06:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/06\\\/21\\\/ne-pas-se-tromper-dobjectif\\\/\"},\"wordCount\":334,\"commentCount\":6,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"keywords\":[\"e-commerce\",\"Entrepreneuriat\",\"Management\"],\"articleSection\":[\"e-commerce\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/06\\\/21\\\/ne-pas-se-tromper-dobjectif\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/06\\\/21\\\/ne-pas-se-tromper-dobjectif\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/06\\\/21\\\/ne-pas-se-tromper-dobjectif\\\/\",\"name\":\"Ne pas se tromper d'objectif - Ziserman.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\"},\"datePublished\":\"2008-06-21T07:06:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/06\\\/21\\\/ne-pas-se-tromper-dobjectif\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/06\\\/21\\\/ne-pas-se-tromper-dobjectif\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/06\\\/21\\\/ne-pas-se-tromper-dobjectif\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ne pas se tromper d’objectif\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\",\"name\":\"BLOG E-COMMERCE\",\"description\":\"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\",\"name\":\"Fran\u00e7ois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"caption\":\"Fran\u00e7ois\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\"},\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ne pas se tromper d'objectif - Ziserman.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ziserman.com\/blog\/2008\/06\/21\/ne-pas-se-tromper-dobjectif\/","og_locale":"fr_FR","og_type":"article","og_title":"Ne pas se tromper d'objectif - Ziserman.com","og_description":"Quand on monte une boite, il est sain de \u00ab\u00a0faire le m\u00e9nage\u00a0\u00bb dans ses objectifs. Quand j’ai mont\u00e9 ma premi\u00e8re boite (Wokup!), ce n’\u00e9tait pas le cas du tout. J’avais depuis bien longtemps une envie profonde d’entreprendre. J’avais m\u00eame pouss\u00e9 plusieurs id\u00e9es… Je m’\u00e9tait par exemple achet\u00e9 un NeXT dans les ann\u00e9es 90 pour d\u00e9velopper […]","og_url":"https:\/\/www.ziserman.com\/blog\/2008\/06\/21\/ne-pas-se-tromper-dobjectif\/","og_site_name":"Ziserman.com","article_published_time":"2008-06-21T07:06:31+00:00","author":"Fran\u00e7ois","twitter_card":"summary_large_image","twitter_creator":"@ziserman","twitter_site":"@ziserman","twitter_misc":{"\u00c9crit par":"Fran\u00e7ois","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ziserman.com\/blog\/2008\/06\/21\/ne-pas-se-tromper-dobjectif\/#article","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/2008\/06\/21\/ne-pas-se-tromper-dobjectif\/"},"author":{"name":"Fran\u00e7ois","@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"headline":"Ne pas se tromper d’objectif","datePublished":"2008-06-21T07:06:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2008\/06\/21\/ne-pas-se-tromper-dobjectif\/"},"wordCount":334,"commentCount":6,"publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"keywords":["e-commerce","Entrepreneuriat","Management"],"articleSection":["e-commerce"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ziserman.com\/blog\/2008\/06\/21\/ne-pas-se-tromper-dobjectif\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ziserman.com\/blog\/2008\/06\/21\/ne-pas-se-tromper-dobjectif\/","url":"https:\/\/www.ziserman.com\/blog\/2008\/06\/21\/ne-pas-se-tromper-dobjectif\/","name":"Ne pas se tromper d'objectif - Ziserman.com","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/#website"},"datePublished":"2008-06-21T07:06:31+00:00","breadcrumb":{"@id":"https:\/\/www.ziserman.com\/blog\/2008\/06\/21\/ne-pas-se-tromper-dobjectif\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ziserman.com\/blog\/2008\/06\/21\/ne-pas-se-tromper-dobjectif\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ziserman.com\/blog\/2008\/06\/21\/ne-pas-se-tromper-dobjectif\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.ziserman.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Ne pas se tromper d’objectif"}]},{"@type":"WebSite","@id":"https:\/\/www.ziserman.com\/blog\/#website","url":"https:\/\/www.ziserman.com\/blog\/","name":"BLOG E-COMMERCE","description":"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie","publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ziserman.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72","name":"Fran\u00e7ois","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","caption":"Fran\u00e7ois"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g"},"url":"https:\/\/www.ziserman.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/comments?post=508"}],"version-history":[{"count":0,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/508\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/media?parent=508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/categories?post=508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/tags?post=508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}