{"id":5050,"date":"2011-04-03T17:32:37","date_gmt":"2011-04-03T16:32:37","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=5050"},"modified":"2011-04-03T17:32:37","modified_gmt":"2011-04-03T16:32:37","slug":"un-vrai-sujet-changer-de-metier","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2011\/04\/03\/un-vrai-sujet-changer-de-metier\/","title":{"rendered":"Un vrai sujet : changer de m\u00e9tier !"},"content":{"rendered":"<p>C&rsquo;est un des sujets qui me passionne !<\/p>\n<p>On peut prendre ce sujet sur plusieurs angles, \u00e0 partir de quelques exemples marquants :<\/p>\n<ul>\n<li>Une marque de la grande distribution souhaite d\u00e9velopper le e-commerce<\/li>\n<li>Microsoft, Sony, qui d\u00e9cident de se lancer sur le march\u00e9 du jeux vid\u00e9o &#8230;<\/li>\n<li>Google, qui d\u00e9cide de se mettre sur le march\u00e9 de l&rsquo;OS mobile<\/li>\n<li><a href=\"http:\/\/www.journaldunet.com\/ebusiness\/commerce\/vente-privee-digital-commerce-factory-0311.shtml\" target=\"_blank\">Un grand site de vente priv\u00e9e en France souhaite se lancer sur le e-commerce d\u00e9l\u00e9gu\u00e9<\/a> \ud83d\ude09<\/li>\n<li>Une\u00a0<a href=\"http:\/\/www.araok.com\" target=\"_blank\">entreprise de conseil, sp\u00e9cialis\u00e9e sur le e-commerce<\/a>, souhaite\u00a0<a title=\"Boutique de bijoux de cr\u00e9ateurs\" href=\"http:\/\/www.ruecoquette.com\" target=\"_blank\">ouvrir sa propre boutique<\/a> \ud83d\ude09<\/li>\n<li>Un grand acteur e-commerce, qui a d\u00e9velopp\u00e9 son propre logiciel e-commerce, souhaite le commercialiser directement aupr\u00e8s des e-marchands<\/li>\n<li>&#8230;<\/li>\n<li>Plus ancien : un fabriquant de bouteilles en verre qui d\u00e9cide de \u00ab\u00a0les remplir\u00a0\u00bb, en devenant fabricant de yaourt !<\/li>\n<\/ul>\n<p>Dans tous les cas, il s&rsquo;agit de changer de m\u00e9tier !<\/p>\n<p>Bien s\u00fbr, c&rsquo;est important pour une entreprise d&rsquo;\u00e9voluer, de s&rsquo;adapter en\u00a0permanence.<\/p>\n<p>D&rsquo;ailleurs, dans les exemples cit\u00e9s, il y a pas mal de cas plut\u00f4t r\u00e9ussis&#8230;<\/p>\n<p>Mais bien souvent, ce type d&rsquo;\u00e9volution ne se fait pas facilement, c&rsquo;est un\u00a0bouleversement.<\/p>\n<p>En fait, une boite fait \u00e7a tr\u00e8s r\u00e9guli\u00e8rement&#8230; Apple bien s\u00fbr.<\/p>\n<p>Steve Jobs a r\u00e9volutionn\u00e9 plusieurs fois sa \u00ab\u00a0petite entreprise\u00a0\u00bb :<\/p>\n<ul>\n<li>Mac, en rupture totale par rapport \u00e0 l&rsquo;Apple II<\/li>\n<li>Newton, pas r\u00e9ussi au niveau commercial, mais aussi en rupture \ud83d\ude09<\/li>\n<li>iPod<\/li>\n<li>iPhone<\/li>\n<li>iPad<\/li>\n<\/ul>\n<p>Il peut y avoir plusieurs sch\u00e9mas : soit le nouveau m\u00e9tier \u00ab\u00a0remplace\u00a0\u00bb le m\u00e9tier historique, soit c&rsquo;est \u00ab\u00a0en plus\u00a0\u00bb.<\/p>\n<p>Dans la r\u00e9alit\u00e9, on peut imaginer que le nouveau m\u00e9tier remplace le m\u00e9tier historique, mais on ne le sait pas encore ;).<\/p>\n<p>Les r\u00e8gles de bases, pour prendre rapidement un tel virage, c&rsquo;est :<\/p>\n<ul>\n<li>Que la direction de l&rsquo;entreprise soit consciente de l&rsquo;importance du sujet. Sans cela, on va bricoler&#8230;<\/li>\n<li>Isoler la nouvelle activit\u00e9, pour ne pas \u00eatre frein\u00e9 par le \u00ab\u00a0canal historique\u00a0\u00bb. Si possible, aller le plus loin possible dans cette \u00ab\u00a0isolation\u00a0\u00bb : \u00e9quipe propre, management sp\u00e9cifique, part variables sp\u00e9cifiques, recrutement sp\u00e9cifique&#8230; Dans le cas de Microsoft pour la sortie de la XBox, ou d&rsquo;Apple pour la sortie du Mac, les patrons sont all\u00e9s jusqu&rsquo;\u00e0 mettre l&rsquo;\u00e9quipe sur le nouveau m\u00e9tier dans un\u00a0b\u00e2timent\u00a0sp\u00e9cifique, isol\u00e9 !<\/li>\n<li>Mettre le lien, entre cette \u00e9quipe sp\u00e9cifique et la direction au plus haut niveau. Dans les deux exemples\u00a0pr\u00e9c\u00e9dant, les \u00e9quipes rapportent directement au patron.<\/li>\n<\/ul>\n<p>Je ne dis pas que c&rsquo;est la seule solution, mais c&rsquo;est <strong>certainement la plus efficace<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C&rsquo;est un des sujets qui me passionne ! On peut prendre ce sujet sur plusieurs angles, \u00e0 partir de quelques exemples marquants : Une marque de la grande distribution souhaite d\u00e9velopper le e-commerce Microsoft, Sony, qui d\u00e9cident de se lancer sur le march\u00e9 du jeux vid\u00e9o &#8230; Google, qui d\u00e9cide de se mettre sur le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,374,382],"class_list":["post-5050","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-entrepreneuriat","tag-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un vrai sujet : changer de m\u00e9tier ! - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2011\/04\/03\/un-vrai-sujet-changer-de-metier\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un vrai sujet : changer de m\u00e9tier ! - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"C&rsquo;est un des sujets qui me passionne ! 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