{"id":5,"date":"2007-01-13T22:02:18","date_gmt":"2007-01-13T21:02:18","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=5"},"modified":"2007-01-21T18:40:08","modified_gmt":"2007-01-21T17:40:08","slug":"comparateur-de-prix-integre-dans-un-site-marchand","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/01\/13\/comparateur-de-prix-integre-dans-un-site-marchand\/","title":{"rendered":"Comparateur de prix&#8230; Int\u00e9gr\u00e9 dans un site marchand !"},"content":{"rendered":"<p>Sur le site <a href=\"http:\/\/www.buy.com\">Buy.com<\/a>, quand on s\u00e9lectionne un article, on peut directement comparer le prix de l&rsquo;article avec <strong>un comparateur de prix, int\u00e9gr\u00e9 directement dans la page de l&rsquo;article<\/strong> :<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0701\/buy.com.jpg\" \/><\/p>\n<p>Pourquoi Buy.com ins\u00e8re-t-il directement un moteur de comparaison dans son site ?<\/p>\n<p>Buy.com n&rsquo;a pas les meilleurs prix. <strong>L&rsquo;utilisateur peut donc voir les prix des concurrents, et voir des offres moins ch\u00e8res<\/strong>. Pire, en un clic, l&rsquo;utilisateur peut ainsi sauter directement sur le site concurrent.<\/p>\n<p>Voici mon analyse de cette strat\u00e9gie :<\/p>\n<ul type=\"disc\">\n<li>De toute fa\u00e7on, les utilisateurs connaissent les comparateurs de prix. Ceux qui cherchent \u00e0 acheter le produit le moins cher possible le feront, avec cette fonction ou autrement.<\/li>\n<li>Mettre le comparateur de prix directement dans la page, c&rsquo;est permettre aux utilisateurs de <strong>conna\u00eetre les prix du march\u00e9, sans quitter la page produit <\/strong>Buy.com. Sans cette fonction, les utilisateurs risquent de chercher cette info en quittant le site Buy.com. Buy.com pr\u00e9f\u00e8re donc afficher cette info dans la page.<\/li>\n<li>Buy.com affiche ainsi ces prix par rapport aux concurrents. Comme je l&rsquo;ai d\u00e9j\u00e0 dit, Buy.com n&rsquo;affiche pas les meilleurs prix, mais pas les plus mauvais non-plus. L&rsquo;hypoth\u00e8se de Buy.com, c&rsquo;est ce dire que <strong>la plupart des utilisateurs seront sans doute fid\u00e8les au site marchand<\/strong>, quitte \u00e0 payer quelques dollars de plus.<\/li>\n<\/ul>\n<p>Le dernier point me semble tout \u00e0 fait fondamental : je pense qu&rsquo;effectivement, les clients (nous !) sont en g\u00e9n\u00e9ral assez fid\u00e8les, parce-que l&rsquo;acte d&rsquo;achat sur Internet exige un haut niveau de confiance, et qu&rsquo;un client ne donne pas sa confiance aussi facilement que \u00e7a. Bref, m\u00eame sur Internet, le prix n&rsquo;est pas le seul crit\u00e8re de choix. C&rsquo;est sans doute le pari de Buy.com, et je suis pr\u00eat \u00e0 parier qu&rsquo;ils ont raison.<br \/>\nPeut on imaginer pareille strat\u00e9gie en France ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sur le site Buy.com, quand on s\u00e9lectionne un article, on peut directement comparer le prix de l&rsquo;article avec un comparateur de prix, int\u00e9gr\u00e9 directement dans la page de l&rsquo;article : Pourquoi Buy.com ins\u00e8re-t-il directement un moteur de comparaison dans son site ? Buy.com n&rsquo;a pas les meilleurs prix. L&rsquo;utilisateur peut donc voir les prix des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371],"class_list":["post-5","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comparateur de prix... Int\u00e9gr\u00e9 dans un site marchand ! - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/01\/13\/comparateur-de-prix-integre-dans-un-site-marchand\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comparateur de prix... Int\u00e9gr\u00e9 dans un site marchand ! - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Sur le site Buy.com, quand on s\u00e9lectionne un article, on peut directement comparer le prix de l&rsquo;article avec un comparateur de prix, int\u00e9gr\u00e9 directement dans la page de l&rsquo;article : Pourquoi Buy.com ins\u00e8re-t-il directement un moteur de comparaison dans son site ? Buy.com n&rsquo;a pas les meilleurs prix. L&rsquo;utilisateur peut donc voir les prix des [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2007\/01\/13\/comparateur-de-prix-integre-dans-un-site-marchand\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2007-01-13T21:02:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2007-01-21T17:40:08+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ziserman.com\/blog\/.images\/0701\/buy.com.jpg\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/01\\\/13\\\/comparateur-de-prix-integre-dans-un-site-marchand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/01\\\/13\\\/comparateur-de-prix-integre-dans-un-site-marchand\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"Comparateur de prix&#8230; Int\u00e9gr\u00e9 dans un site marchand !\",\"datePublished\":\"2007-01-13T21:02:18+00:00\",\"dateModified\":\"2007-01-21T17:40:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/01\\\/13\\\/comparateur-de-prix-integre-dans-un-site-marchand\\\/\"},\"wordCount\":337,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/01\\\/13\\\/comparateur-de-prix-integre-dans-un-site-marchand\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/.images\\\/0701\\\/buy.com.jpg\",\"keywords\":[\"e-commerce\"],\"articleSection\":[\"e-commerce\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/01\\\/13\\\/comparateur-de-prix-integre-dans-un-site-marchand\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/01\\\/13\\\/comparateur-de-prix-integre-dans-un-site-marchand\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/01\\\/13\\\/comparateur-de-prix-integre-dans-un-site-marchand\\\/\",\"name\":\"Comparateur de prix... Int\u00e9gr\u00e9 dans un site marchand ! - Ziserman.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/01\\\/13\\\/comparateur-de-prix-integre-dans-un-site-marchand\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/01\\\/13\\\/comparateur-de-prix-integre-dans-un-site-marchand\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/.images\\\/0701\\\/buy.com.jpg\",\"datePublished\":\"2007-01-13T21:02:18+00:00\",\"dateModified\":\"2007-01-21T17:40:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/01\\\/13\\\/comparateur-de-prix-integre-dans-un-site-marchand\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/01\\\/13\\\/comparateur-de-prix-integre-dans-un-site-marchand\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/01\\\/13\\\/comparateur-de-prix-integre-dans-un-site-marchand\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/.images\\\/0701\\\/buy.com.jpg\",\"contentUrl\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/.images\\\/0701\\\/buy.com.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/01\\\/13\\\/comparateur-de-prix-integre-dans-un-site-marchand\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comparateur de prix&#8230; Int\u00e9gr\u00e9 dans un site marchand !\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\",\"name\":\"BLOG E-COMMERCE\",\"description\":\"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\",\"name\":\"Fran\u00e7ois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"caption\":\"Fran\u00e7ois\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\"},\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comparateur de prix... Int\u00e9gr\u00e9 dans un site marchand ! - Ziserman.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ziserman.com\/blog\/2007\/01\/13\/comparateur-de-prix-integre-dans-un-site-marchand\/","og_locale":"fr_FR","og_type":"article","og_title":"Comparateur de prix... Int\u00e9gr\u00e9 dans un site marchand ! - Ziserman.com","og_description":"Sur le site Buy.com, quand on s\u00e9lectionne un article, on peut directement comparer le prix de l&rsquo;article avec un comparateur de prix, int\u00e9gr\u00e9 directement dans la page de l&rsquo;article : Pourquoi Buy.com ins\u00e8re-t-il directement un moteur de comparaison dans son site ? Buy.com n&rsquo;a pas les meilleurs prix. L&rsquo;utilisateur peut donc voir les prix des [&hellip;]","og_url":"https:\/\/www.ziserman.com\/blog\/2007\/01\/13\/comparateur-de-prix-integre-dans-un-site-marchand\/","og_site_name":"Ziserman.com","article_published_time":"2007-01-13T21:02:18+00:00","article_modified_time":"2007-01-21T17:40:08+00:00","og_image":[{"url":"http:\/\/www.ziserman.com\/blog\/.images\/0701\/buy.com.jpg","type":"","width":"","height":""}],"author":"Fran\u00e7ois","twitter_card":"summary_large_image","twitter_creator":"@ziserman","twitter_site":"@ziserman","twitter_misc":{"\u00c9crit par":"Fran\u00e7ois","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ziserman.com\/blog\/2007\/01\/13\/comparateur-de-prix-integre-dans-un-site-marchand\/#article","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/2007\/01\/13\/comparateur-de-prix-integre-dans-un-site-marchand\/"},"author":{"name":"Fran\u00e7ois","@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"headline":"Comparateur de prix&#8230; Int\u00e9gr\u00e9 dans un site marchand !","datePublished":"2007-01-13T21:02:18+00:00","dateModified":"2007-01-21T17:40:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2007\/01\/13\/comparateur-de-prix-integre-dans-un-site-marchand\/"},"wordCount":337,"commentCount":4,"publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"image":{"@id":"https:\/\/www.ziserman.com\/blog\/2007\/01\/13\/comparateur-de-prix-integre-dans-un-site-marchand\/#primaryimage"},"thumbnailUrl":"http:\/\/www.ziserman.com\/blog\/.images\/0701\/buy.com.jpg","keywords":["e-commerce"],"articleSection":["e-commerce"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ziserman.com\/blog\/2007\/01\/13\/comparateur-de-prix-integre-dans-un-site-marchand\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ziserman.com\/blog\/2007\/01\/13\/comparateur-de-prix-integre-dans-un-site-marchand\/","url":"https:\/\/www.ziserman.com\/blog\/2007\/01\/13\/comparateur-de-prix-integre-dans-un-site-marchand\/","name":"Comparateur de prix... Int\u00e9gr\u00e9 dans un site marchand ! - Ziserman.com","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2007\/01\/13\/comparateur-de-prix-integre-dans-un-site-marchand\/#primaryimage"},"image":{"@id":"https:\/\/www.ziserman.com\/blog\/2007\/01\/13\/comparateur-de-prix-integre-dans-un-site-marchand\/#primaryimage"},"thumbnailUrl":"http:\/\/www.ziserman.com\/blog\/.images\/0701\/buy.com.jpg","datePublished":"2007-01-13T21:02:18+00:00","dateModified":"2007-01-21T17:40:08+00:00","breadcrumb":{"@id":"https:\/\/www.ziserman.com\/blog\/2007\/01\/13\/comparateur-de-prix-integre-dans-un-site-marchand\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ziserman.com\/blog\/2007\/01\/13\/comparateur-de-prix-integre-dans-un-site-marchand\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.ziserman.com\/blog\/2007\/01\/13\/comparateur-de-prix-integre-dans-un-site-marchand\/#primaryimage","url":"http:\/\/www.ziserman.com\/blog\/.images\/0701\/buy.com.jpg","contentUrl":"http:\/\/www.ziserman.com\/blog\/.images\/0701\/buy.com.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ziserman.com\/blog\/2007\/01\/13\/comparateur-de-prix-integre-dans-un-site-marchand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.ziserman.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Comparateur de prix&#8230; Int\u00e9gr\u00e9 dans un site marchand !"}]},{"@type":"WebSite","@id":"https:\/\/www.ziserman.com\/blog\/#website","url":"https:\/\/www.ziserman.com\/blog\/","name":"BLOG E-COMMERCE","description":"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie","publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ziserman.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72","name":"Fran\u00e7ois","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","caption":"Fran\u00e7ois"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g"},"url":"https:\/\/www.ziserman.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/5","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/comments?post=5"}],"version-history":[{"count":0,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/5\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/media?parent=5"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/categories?post=5"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/tags?post=5"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}