Plein \u00e9cran<\/a>, la pr\u00e9sentation de Bose par Mr Bose himself.<\/p>\n![\"Mr](\"http:\/\/www.ziserman.com\/blog\/.images\/0806\/bose.jpg\")
<\/p>\n
Chez Bose, il est interdit de d\u00e9nigrer la concurrence. C’est m\u00eame une faute professionnelle, et Mr Bose explique qu’il a du virer un commercial qui faisait \u00e7a.<\/p>\n
Pourquoi ? Bose explique que ces produits doivent \u00eatre les meilleurs, et qu’on doit se diff\u00e9rentier gr\u00e2ce \u00e0 la qualit\u00e9 intrins\u00e8que de ses produits, et non en d\u00e9nigrant les concurrents.<\/p>\n
Deux grands patrons, et deux m\u00e9thodes tr\u00e8s diff\u00e9rentes. Int\u00e9ressant, non ?<\/p>\n","protected":false},"excerpt":{"rendered":"
Vous avez vu la pr\u00e9sentation de Steve Jobs au WWDC ? A son habitude, il n’h\u00e9site pas \u00e0 comparer ses produits aux produits concurrents : J’avais regard\u00e9 il y quelques jours, sur Plein \u00e9cran, la pr\u00e9sentation de Bose par Mr Bose himself. Chez Bose, il est interdit de d\u00e9nigrer la concurrence. C’est m\u00eame une faute […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,374,382,89],"class_list":["post-496","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-entrepreneuriat","tag-management","tag-marketing"],"yoast_head":"\n
Pr\u00e9senter son offre en se comparant \u00e0 la concurence ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2008\/06\/12\/presenter-son-offre-en-se-comparant-a-la-concurence\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pr\u00e9senter son offre en se comparant \u00e0 la concurence ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Vous avez vu la pr\u00e9sentation de Steve Jobs au WWDC ? A son habitude, il n’h\u00e9site pas \u00e0 comparer ses produits aux produits concurrents : J’avais regard\u00e9 il y quelques jours, sur Plein \u00e9cran, la pr\u00e9sentation de Bose par Mr Bose himself. Chez Bose, il est interdit de d\u00e9nigrer la concurrence. 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<\/p>\n