{"id":4938,"date":"2011-03-11T14:54:04","date_gmt":"2011-03-11T13:54:04","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=4938"},"modified":"2011-03-11T14:54:04","modified_gmt":"2011-03-11T13:54:04","slug":"il-vaut-combien-ton-site","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2011\/03\/11\/il-vaut-combien-ton-site\/","title":{"rendered":"Il vaut combien ton site ?"},"content":{"rendered":"

Comme dans tout business, on peut souhaiter, \u00e0 un moment donner, c\u00e9der sa \u00ab\u00a0petite entreprise\u00a0\u00bb e-commerce.<\/p>\n

Comme pour tout action commerciale, il y a un prix \u00e0 trouver.<\/p>\n

Quel est le prix de vente d’un site ? Quels sont les m\u00e9triques ?<\/p>\n

Ma premi\u00e8re r\u00e9ponse \u00e0 cette question est tr\u00e8s (tr\u00e8s) basique : un site ne vaut quelque chose que si quelqu’un est int\u00e9ress\u00e9 pour l’achat<\/strong>.<\/p>\n

Ce qui fait le prix, et il ne faut pas l’oublier, cela reste l’offre et la demande.<\/p>\n

Maintenant, on est sur un march\u00e9 ou il y a quelques \u00ab\u00a0retours d’exp\u00e9riences\u00a0\u00bb. On peut donc faire ressortir des \u00ab\u00a0aback\u00a0\u00bb.<\/p>\n

Donc, d’apr\u00e8s mes sources, un site se vend entre 0,7 et 1,5 fois le chiffre d’affaires annuel<\/strong>, de la derni\u00e8re ann\u00e9e.<\/p>\n

Quelques remarques :<\/p>\n

Cela fait une fourchette assez large, et pourtant, cette fourchette est dans la r\u00e9alit\u00e9 bien plus large. On peut vendre son site bien plus cher si plusieurs acheteurs se \u00ab\u00a0battent\u00a0\u00bb pour vous racheter. A contrario, si votre situation financi\u00e8re est fragile, si il y a peu d’acheteurs, si vous \u00eates press\u00e9, le prix peut baisser.<\/p>\n

Bien s\u00fbr, il y a d’autres facteurs : la marge, la place du site sur le march\u00e9, le potentiel \u00e0 venir, la qualit\u00e9 de l’\u00e9quipe, …<\/p>\n","protected":false},"excerpt":{"rendered":"

Comme dans tout business, on peut souhaiter, \u00e0 un moment donner, c\u00e9der sa \u00ab\u00a0petite entreprise\u00a0\u00bb e-commerce. Comme pour tout action commerciale, il y a un prix \u00e0 trouver. Quel est le prix de vente d’un site ? Quels sont les m\u00e9triques ? Ma premi\u00e8re r\u00e9ponse \u00e0 cette question est tr\u00e8s (tr\u00e8s) basique : un site […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,374],"class_list":["post-4938","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-entrepreneuriat"],"yoast_head":"\nIl vaut combien ton site ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2011\/03\/11\/il-vaut-combien-ton-site\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il vaut combien ton site ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Comme dans tout business, on peut souhaiter, \u00e0 un moment donner, c\u00e9der sa \u00ab\u00a0petite entreprise\u00a0\u00bb e-commerce. 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