{"id":4919,"date":"2011-03-02T18:30:54","date_gmt":"2011-03-02T17:30:54","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=4919"},"modified":"2011-03-01T18:10:59","modified_gmt":"2011-03-01T17:10:59","slug":"conference-sur-lexperience-client-riche","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2011\/03\/02\/conference-sur-lexperience-client-riche\/","title":{"rendered":"Conf\u00e9rence sur l’exp\u00e9rience client \u00ab\u00a0riche\u00a0\u00bb"},"content":{"rendered":"

\"\"<\/a>C’est quoi une exp\u00e9rience client \u00ab\u00a0riche\u00a0\u00bb ?<\/p>\n

C’est, de mon point de vue, apporter un service complet, du point de vue du client.<\/p>\n

C’est une exp\u00e9rience qui cr\u00e9e de la proximit\u00e9 avec le produit, par la qualit\u00e9 de la navigation et des interfaces.<\/p>\n

Comme vous le voyez, je mets en fait la performance au coeur de ce qu’on appelle une \u00ab\u00a0exp\u00e9rience client riche\u00a0\u00bb.<\/p>\n

Bon, on va discuter de tout \u00e7a, avec tous pleins d’experts du sujet : Yuseo<\/a>, Wexperience<\/a> (Capitaine Commerce<\/a>), SQLI<\/a>, et bien s\u00fbr Adobe\u00a0Scene 7<\/a>.<\/p>\n

Infos pratiques : 16 Mars, au Trocadero, de 9h30 \u00e0 11h30.<\/p>\n

L’invitation compl\u00e8te :<\/p>\n

Les bonnes pratiques et solutions \u00e9mergentes autour de l’ergonomie et de l’exp\u00e9rience client enrichie. <\/strong><\/p>\n

L’e-commerce Fran\u00e7ais est en tr\u00e8s bonne sant\u00e9 et a bel et bien pass\u00e9 le cap des 30 milliards d’euros de transaction r\u00e9alis\u00e9es sur les sites de commerce en ligne fran\u00e7ais en 2010, la Fevad estime \u00e0 45 milliards le montant total des transactions en ligne pour la fin 2012.<\/p>\n

Il est int\u00e9ressant d’observer l’augmentation de la confiance des acheteurs en ligne qui ont achet\u00e9 en moyenne 12 fois sur internet ce qui repr\u00e9sente un achat par mois. La Fevad \u00e0 recens\u00e9 un peu plus de 27 millions d’acheteurs en ligne au courant de cette ann\u00e9e, ce qui fait 3 millions de plus qu’en 2009.<\/p>\n

Comment surfer sereinement sur cette vague au travers d’exp\u00e9riences clients toujours plus riches et contextuelles, attendues par les internautes ?
\nProgramme : Mercredi 16 mars \u2013 Paris Trocad\u00e9ro \u2013 9h30- 11h30<\/p>\n

9h Accueil<\/strong>
\n9h30 \u2013 10h30 Table ronde #1 \u2013 De l\u2019importance de l\u2019ergonomie et du testing pour les sites eCommerce<\/strong>
\nAu travers de t\u00e9moignages et de cas concrets d\u2019agences sp\u00e9cialis\u00e9es dans l\u2019ergonomie et l\u2019optimisation de la performance des sites, venez d\u00e9couvrir les meilleures pratiques en mati\u00e8re de benchmark, de collecte d\u2019information, de tests (quali\/quanti) avec pour objectif commun\u00a0: l\u2019enrichissement de l\u2019exp\u00e9rience client.
\nIntervenants <\/span>:
\nJean-Pierre LE BORGNE<\/strong>, Directeur g\u00e9n\u00e9ral Yuseo
\nOlivier SAUVAGE<\/strong>, Directeur associ\u00e9 Wexperience
\nLaurent BARBAT<\/strong>, Consultant e-commerce, Sqli Agency<\/p>\n

Animateur\u00a0:<\/span>Fran\u00e7ois ZISERMAN<\/strong>, Consultant e-commerce (BLOG E-COMMERCEhttp:\/\/www.ziserman.com\/blog\/<\/a>)<\/p>\n

10h30-11h30 Table ronde #2 \u2013 De la performance des dispositifs rich media (RIA) pour les sites eCommerce <\/strong>
\nROI du rich-media\u00a0: r\u00e9duction des co\u00fbts mais surtout croissance de la transformation
\nTable ronde avec 3 experts Adobe autour du cycle vertueux de d\u00e9ploiement projet:
\n– Etat de l\u2019art
\n– Consid\u00e9ration \/ Etude pr\u00e9liminaire
\n– Conception
\n– Mesure du \u00ab ROI des RIA \u00bb
\n– Optimisation
\nDes exemples concrets de sites e-Commerce ayant impl\u00e9ment\u00e9 avec succ\u00e8s des dispositifs Rich Media et Vid\u00e9o seront pr\u00e9sent\u00e9s pour illustrer le d\u00e9bat.
\nT\u00e9moignage d\u2019Emery Jacquillat (Groupe Matelsom)<\/strong><\/p>\n

Intervenants <\/span>:
\nCedric DROUOT<\/strong> : Regional Manager ADOBE SCENE7
\nPatrick CHANCELIER<\/strong> : Directeur Commercial France – Omniture BU
\nMicha\u00ebl CHAIZE<\/strong> : Repr\u00e9sentant de la technologie Flash en Europe ADOBE<\/p>\n

T\u00e9moin<\/span> :\u00a0Emery JACQUILLAT<\/strong> Pr\u00e9sident GROUPE MATELSOM<\/p>\n

La table ronde sera suivie d\u2019un cocktail<\/p><\/blockquote>\n

>> INSCRIPTION >><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

C’est quoi une exp\u00e9rience client \u00ab\u00a0riche\u00a0\u00bb ? C’est, de mon point de vue, apporter un service complet, du point de vue du client. C’est une exp\u00e9rience qui cr\u00e9e de la proximit\u00e9 avec le produit, par la qualit\u00e9 de la navigation et des interfaces. Comme vous le voyez, je mets en fait la performance au coeur […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,107,8,83,12],"class_list":["post-4919","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-interfaces-riches","tag-nouvelles-interfaces","tag-ria","tag-salons-et-evenements"],"yoast_head":"\nConf\u00e9rence sur l'exp\u00e9rience client "riche" - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2011\/03\/02\/conference-sur-lexperience-client-riche\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conf\u00e9rence sur l'exp\u00e9rience client "riche" - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"C’est quoi une exp\u00e9rience client \u00ab\u00a0riche\u00a0\u00bb ? C’est, de mon point de vue, apporter un service complet, du point de vue du client. C’est une exp\u00e9rience qui cr\u00e9e de la proximit\u00e9 avec le produit, par la qualit\u00e9 de la navigation et des interfaces. 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