{"id":4889,"date":"2011-03-03T18:29:47","date_gmt":"2011-03-03T17:29:47","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=4889"},"modified":"2011-03-03T18:12:02","modified_gmt":"2011-03-03T17:12:02","slug":"strategie-magento-cest-moi-ou-quoi","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2011\/03\/03\/strategie-magento-cest-moi-ou-quoi\/","title":{"rendered":"Strat\u00e9gie Magento &#8211; C&rsquo;est moi ou quoi ?"},"content":{"rendered":"<p>Magento vient de sortir <a href=\"http:\/\/www.magentocommerce.com\/go\/\" target=\"_blank\">Magento Go<\/a> :<\/p>\n<p>C&rsquo;est une offre SAAS, qui se positionne sur le march\u00e9 des solutions \u00ab\u00a0compl\u00e8tes et pas chers pour se lancer\u00a0\u00bb.<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/02\/Capture-d\u2019\u00e9cran-2011-02-28-\u00e0-18.37.48.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-4890\" title=\"Magento Go\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/02\/Capture-d\u2019\u00e9cran-2011-02-28-\u00e0-18.37.48-e1298914795768.png\" alt=\"\" width=\"650\" height=\"360\" \/><\/a><\/p>\n<p>On est donc sur le secteur des Oxatis, Rentashop, Powerboutique Wizishop, &#8230;<\/p>\n<p>J&rsquo;ai jou\u00e9 un peu avec la solution, ou l&rsquo;on retrouve des \u00e9l\u00e9ments habituels du back office Magento, plus des \u00e9l\u00e9ments sp\u00e9cifiques (templates graphiques par exemple).<\/p>\n<p>Alors, pourquoi ce titre ?<\/p>\n<p>Parce que je pense que <strong>pour r\u00e9ussir, une startup doit avoir une strat\u00e9gie relativement \u00ab\u00a0focus\u00a0\u00bb<\/strong>. On ne peut pas suivre 36 li\u00e8vres en m\u00eame temps.<\/p>\n<p>Et l\u00e0, Magento en suit pas mal, de li\u00e8vres :<\/p>\n<ul>\n<li>Magento Enterprise, pour concurrencer les tr\u00e8s grosses solutions e-commerce (Magento se positionne contre ATG pour donner un exemple).<\/li>\n<li>Magento Community : solution open source, assez riche, pour b\u00e2tir sa solution en mode \u00ab\u00a0do it yourself\u00a0\u00bb ;).<\/li>\n<li>Et donc maintenant, Magento Go.<\/li>\n<\/ul>\n<p>Cela fait trois lignes de produits \u00e0 maintenir, avec, pour chacune, des contraintes assez diff\u00e9rentes.<\/p>\n<p>J&rsquo;imagine bien que Magento va nous expliquer que \u00ab\u00a0le coeur est le m\u00eame, et qu&rsquo;ils factorisent\u00a0l&rsquo;essentiel\u00a0\u00bb<\/p>\n<p>Pourtant, clairement, entre la version \u00ab\u00a0pro\u00a0\u00bb et la version \u00ab\u00a0grand public\u00a0\u00bb, il me semble que c&rsquo;est le grand \u00e9cart (et si on est pas assez souple, \u00e7a fait mal quelque part \ud83d\ude09 ).<\/p>\n<p>Les besoins des grandes entreprises ne sont pas les m\u00eames que quand on lance sa boutique depuis son garage.<\/p>\n<p>Qu&rsquo;en pensez vous ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Magento vient de sortir Magento Go : C&rsquo;est une offre SAAS, qui se positionne sur le march\u00e9 des solutions \u00ab\u00a0compl\u00e8tes et pas chers pour se lancer\u00a0\u00bb. On est donc sur le secteur des Oxatis, Rentashop, Powerboutique Wizishop, &#8230; J&rsquo;ai jou\u00e9 un peu avec la solution, ou l&rsquo;on retrouve des \u00e9l\u00e9ments habituels du back office Magento, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,14,109,189],"class_list":["post-4889","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-open-source","tag-strategie","tag-systeme-dinformation-e-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strat\u00e9gie Magento - C&#039;est moi ou quoi ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2011\/03\/03\/strategie-magento-cest-moi-ou-quoi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strat\u00e9gie Magento - C&#039;est moi ou quoi ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Magento vient de sortir Magento Go : C&rsquo;est une offre SAAS, qui se positionne sur le march\u00e9 des solutions \u00ab\u00a0compl\u00e8tes et pas chers pour se lancer\u00a0\u00bb. 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