{"id":479,"date":"2008-05-25T18:40:51","date_gmt":"2008-05-25T17:40:51","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=479"},"modified":"2008-05-25T18:40:51","modified_gmt":"2008-05-25T17:40:51","slug":"la-guerre-des-reseaux-sociaux-google-contre-facebook","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2008\/05\/25\/la-guerre-des-reseaux-sociaux-google-contre-facebook\/","title":{"rendered":"La guerre des r\u00e9seaux sociaux : Google contre Facebook"},"content":{"rendered":"<p><strong>Facebook est une menace pour Google<\/strong>.<\/p>\n<p>Facebook d\u00e9veloppe son propre syst\u00e8me de publicit\u00e9, concurrent direct de Adwords donc.<\/p>\n<p>Autre menace : facebook permet de trouver de l&rsquo;information, parfois plus cibl\u00e9e que ce que permet Google.<\/p>\n<p>Google a r\u00e9pondu de deux fa\u00e7ons \u00e0 cette menace :<\/p>\n<p>La premi\u00e8re r\u00e9ponse a \u00e9t\u00e9 de cr\u00e9er un outils, permettant d&rsquo;interconnecter les r\u00e9seaux sociaux : OpenSocial.<\/p>\n<p>La deuxi\u00e8me r\u00e9ponse est Friend Connect.<\/p>\n<p>Friend Connect permet en fait de transformer n&rsquo;importe quel site (un blog, un site marchand, &#8230;) en un r\u00e9seau social, en ajoutant les fonctions qui vont bien : communaut\u00e9 des lecteurs, avis, photos, &#8230;<\/p>\n<p>Google avait pr\u00e9vu qu&rsquo;on puisse, quand on rejoint une communaut\u00e9, faire le lien avec son compte Facebook (parmi d&rsquo;autres plate formes de r\u00e9seaux sociaux).<\/p>\n<p>Et bien <strong>Facebook a d\u00e9sactiv\u00e9 cette fonction<\/strong>, comme en t\u00e9moigne cette copie d&rsquo;\u00e9cran :<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0805\/googlefc1.jpg\" alt=\"Copie d'\u00e9cran de Friend Connect, avec l'option Facebook d\u00e9sactiv\u00e9e\" width=\"320\" height=\"333\" \/><\/p>\n<p>Je vous disais bien qu&rsquo;il s&rsquo;agit d&rsquo;une guerre !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook est une menace pour Google. Facebook d\u00e9veloppe son propre syst\u00e8me de publicit\u00e9, concurrent direct de Adwords donc. Autre menace : facebook permet de trouver de l&rsquo;information, parfois plus cibl\u00e9e que ce que permet Google. Google a r\u00e9pondu de deux fa\u00e7ons \u00e0 cette menace : La premi\u00e8re r\u00e9ponse a \u00e9t\u00e9 de cr\u00e9er un outils, permettant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,373,45,42,383],"class_list":["post-479","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-e-marketing","tag-facebook","tag-google","tag-reseaux-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La guerre des r\u00e9seaux sociaux : Google contre Facebook - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2008\/05\/25\/la-guerre-des-reseaux-sociaux-google-contre-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La guerre des r\u00e9seaux sociaux : Google contre Facebook - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Facebook est une menace pour Google. Facebook d\u00e9veloppe son propre syst\u00e8me de publicit\u00e9, concurrent direct de Adwords donc. Autre menace : facebook permet de trouver de l&rsquo;information, parfois plus cibl\u00e9e que ce que permet Google. 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