{"id":476,"date":"2008-05-22T21:02:56","date_gmt":"2008-05-22T20:02:56","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=476"},"modified":"2008-05-22T21:02:56","modified_gmt":"2008-05-22T20:02:56","slug":"les-sites-marchands-pour-ne-pas-vendre","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2008\/05\/22\/les-sites-marchands-pour-ne-pas-vendre\/","title":{"rendered":"Les sites marchands pour ne pas vendre !"},"content":{"rendered":"<p>On en trouve de nouveaux tous les jours : mais pourquoi certains sites font tout pour ne pas vendre ? Tiens, <a title=\"Aller sur le blog d'Olivier, Mr r\u00e9f\u00e9rencement pour les TPE e-commerce\" href=\"http:\/\/www.blog-ecommerce.com\/\" target=\"_blank\">Olivier<\/a>, il mettrait \u00e7a dans sa cat\u00e9gorie \u00ab\u00a0My e-commerce sucks\u00a0\u00bb&#8230;<\/p>\n<p>Je suis encore tomb\u00e9 aujourd&rsquo;hui sur un de ces sites. Mais l\u00e0, ils ont fait tr\u00e8s fort : navigation p\u00e9rilleuse, impossible de chercher un produit, impossible de bien voir le produit, impossible de l&rsquo;ajouter au panier. Le ponpon est sans doute pour la cr\u00e9ation du compte : les marketeurs ont sans doute trouv\u00e9 tr\u00e8s intelligent de demander un mot de passe, qu&rsquo;il faut aller chercher sur d&rsquo;autres sites !<\/p>\n<p>Le plus fun est que la r\u00e9alisation d&rsquo;un tel site a sans aucun doute cout\u00e9 tr\u00e8s cher&#8230;<\/p>\n<p>En fait, il y a une raison derri\u00e8re tout \u00e7a : la raison, c&rsquo;est que la motivation pour r\u00e9aliser ces sites n&rsquo;est le business. La main est \u00e0 l&rsquo;\u00e9vidence aux \u00e9quipe marketing communication.<\/p>\n<p>Tant qu&rsquo;une entreprise n&rsquo;est pas clair au niveau de ces objectifs, le site s&rsquo;en ressent.<\/p>\n<p>Alors, vous avez trouv\u00e9 de quel site il s&rsquo;agit ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On en trouve de nouveaux tous les jours : mais pourquoi certains sites font tout pour ne pas vendre ? Tiens, Olivier, il mettrait \u00e7a dans sa cat\u00e9gorie \u00ab\u00a0My e-commerce sucks\u00a0\u00bb&#8230; Je suis encore tomb\u00e9 aujourd&rsquo;hui sur un de ces sites. Mais l\u00e0, ils ont fait tr\u00e8s fort : navigation p\u00e9rilleuse, impossible de chercher un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,373],"class_list":["post-476","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les sites marchands pour ne pas vendre ! - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2008\/05\/22\/les-sites-marchands-pour-ne-pas-vendre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les sites marchands pour ne pas vendre ! - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"On en trouve de nouveaux tous les jours : mais pourquoi certains sites font tout pour ne pas vendre ? Tiens, Olivier, il mettrait \u00e7a dans sa cat\u00e9gorie \u00ab\u00a0My e-commerce sucks\u00a0\u00bb&#8230; Je suis encore tomb\u00e9 aujourd&rsquo;hui sur un de ces sites. Mais l\u00e0, ils ont fait tr\u00e8s fort : navigation p\u00e9rilleuse, impossible de chercher un [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2008\/05\/22\/les-sites-marchands-pour-ne-pas-vendre\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2008-05-22T20:02:56+00:00\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/05\\\/22\\\/les-sites-marchands-pour-ne-pas-vendre\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/05\\\/22\\\/les-sites-marchands-pour-ne-pas-vendre\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"Les sites marchands pour ne pas vendre !\",\"datePublished\":\"2008-05-22T20:02:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/05\\\/22\\\/les-sites-marchands-pour-ne-pas-vendre\\\/\"},\"wordCount\":195,\"commentCount\":13,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"keywords\":[\"e-commerce\",\"e-marketing\"],\"articleSection\":[\"e-commerce\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/05\\\/22\\\/les-sites-marchands-pour-ne-pas-vendre\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/05\\\/22\\\/les-sites-marchands-pour-ne-pas-vendre\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/05\\\/22\\\/les-sites-marchands-pour-ne-pas-vendre\\\/\",\"name\":\"Les sites marchands pour ne pas vendre ! - Ziserman.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\"},\"datePublished\":\"2008-05-22T20:02:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/05\\\/22\\\/les-sites-marchands-pour-ne-pas-vendre\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/05\\\/22\\\/les-sites-marchands-pour-ne-pas-vendre\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2008\\\/05\\\/22\\\/les-sites-marchands-pour-ne-pas-vendre\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les sites marchands pour ne pas vendre !\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\",\"name\":\"BLOG E-COMMERCE\",\"description\":\"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\",\"name\":\"Fran\u00e7ois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"caption\":\"Fran\u00e7ois\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\"},\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les sites marchands pour ne pas vendre ! - Ziserman.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ziserman.com\/blog\/2008\/05\/22\/les-sites-marchands-pour-ne-pas-vendre\/","og_locale":"fr_FR","og_type":"article","og_title":"Les sites marchands pour ne pas vendre ! - Ziserman.com","og_description":"On en trouve de nouveaux tous les jours : mais pourquoi certains sites font tout pour ne pas vendre ? Tiens, Olivier, il mettrait \u00e7a dans sa cat\u00e9gorie \u00ab\u00a0My e-commerce sucks\u00a0\u00bb&#8230; Je suis encore tomb\u00e9 aujourd&rsquo;hui sur un de ces sites. Mais l\u00e0, ils ont fait tr\u00e8s fort : navigation p\u00e9rilleuse, impossible de chercher un [&hellip;]","og_url":"https:\/\/www.ziserman.com\/blog\/2008\/05\/22\/les-sites-marchands-pour-ne-pas-vendre\/","og_site_name":"Ziserman.com","article_published_time":"2008-05-22T20:02:56+00:00","author":"Fran\u00e7ois","twitter_card":"summary_large_image","twitter_creator":"@ziserman","twitter_site":"@ziserman","twitter_misc":{"\u00c9crit par":"Fran\u00e7ois","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ziserman.com\/blog\/2008\/05\/22\/les-sites-marchands-pour-ne-pas-vendre\/#article","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/2008\/05\/22\/les-sites-marchands-pour-ne-pas-vendre\/"},"author":{"name":"Fran\u00e7ois","@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"headline":"Les sites marchands pour ne pas vendre !","datePublished":"2008-05-22T20:02:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2008\/05\/22\/les-sites-marchands-pour-ne-pas-vendre\/"},"wordCount":195,"commentCount":13,"publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"keywords":["e-commerce","e-marketing"],"articleSection":["e-commerce"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ziserman.com\/blog\/2008\/05\/22\/les-sites-marchands-pour-ne-pas-vendre\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ziserman.com\/blog\/2008\/05\/22\/les-sites-marchands-pour-ne-pas-vendre\/","url":"https:\/\/www.ziserman.com\/blog\/2008\/05\/22\/les-sites-marchands-pour-ne-pas-vendre\/","name":"Les sites marchands pour ne pas vendre ! - Ziserman.com","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/#website"},"datePublished":"2008-05-22T20:02:56+00:00","breadcrumb":{"@id":"https:\/\/www.ziserman.com\/blog\/2008\/05\/22\/les-sites-marchands-pour-ne-pas-vendre\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ziserman.com\/blog\/2008\/05\/22\/les-sites-marchands-pour-ne-pas-vendre\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ziserman.com\/blog\/2008\/05\/22\/les-sites-marchands-pour-ne-pas-vendre\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.ziserman.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Les sites marchands pour ne pas vendre !"}]},{"@type":"WebSite","@id":"https:\/\/www.ziserman.com\/blog\/#website","url":"https:\/\/www.ziserman.com\/blog\/","name":"BLOG E-COMMERCE","description":"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie","publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ziserman.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72","name":"Fran\u00e7ois","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","caption":"Fran\u00e7ois"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g"},"url":"https:\/\/www.ziserman.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/comments?post=476"}],"version-history":[{"count":0,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/476\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/media?parent=476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/categories?post=476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/tags?post=476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}