{"id":47,"date":"2007-02-12T22:08:51","date_gmt":"2007-02-12T21:08:51","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/02\/12\/1er-forum-e-marketing-cest-parti\/"},"modified":"2007-03-11T09:48:47","modified_gmt":"2007-03-11T08:48:47","slug":"1er-forum-e-marketing-cest-parti","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/02\/12\/1er-forum-e-marketing-cest-parti\/","title":{"rendered":"1er forum e-marketing : c&rsquo;est parti"},"content":{"rendered":"<p>Ce matin, c&rsquo;\u00e9tait le top d\u00e9part du salon e-marketing, propos\u00e9 par <a href=\"http:\/\/www.ebusiness.info\/\" title=\"www.ebusiness.info\" target=\"_blank\">www.ebusiness.info :<\/a><\/p>\n<p><a href=\"http:\/\/www.ebusiness.info\/\" title=\"www.ebusiness.info\" target=\"_blank\"><\/a> <img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/www.ebusiness.info\/medias\/entete_forumemarketing2007.jpg\" title=\"Salon e-marketing\" alt=\"Salon e-marketing\" height=\"144\" width=\"439\" \/><\/p>\n<p>Les premi\u00e8res impressions sont bonnes :<\/p>\n<ul>\n<li>Pas mal d&rsquo;exposants (autour d&rsquo;une centaine), avec finalement assez peu de solutions e-commerce, et beaucoup de solutions marketing (logique vu le th\u00e8me du salon !) ;<\/li>\n<li>Des conf\u00e9rences int\u00e9ressantes et gratuites ;<\/li>\n<li>Du monde (\u00e0 valider demain pour le deuxi\u00e8me et dernier jour de ce salon) ;<\/li>\n<\/ul>\n<p>J&rsquo;ai suivi les conf\u00e9rences suivantes :<\/p>\n<ul>\n<li><a href=\"http:\/\/www.ebusiness.info\/confseb.php3?cycle=27&amp;pg=360\" title=\"Conf\u00e9rence pl\u00e9ni\u00e8re\" target=\"_blank\">Pl\u00e9ni\u00e8re<\/a> : avec plein de monde int\u00e9ressant (<a href=\"hhttp:\/\/www.aquarelle.com\/\" title=\"www.aquarelle.com\" target=\"_blank\">Aquarelle<\/a>, <a href=\"http:\/\/www.acsel.asso.fr\/\" title=\"Association pour le commerce et les services en ligne - ACSEL\" target=\"_blank\">ACSEL<\/a>, <a href=\"http:\/\/www.sncd.org\/\" title=\"SNCD - Syndicat National de la Communication Directe\" target=\"_blank\">SNCD<\/a>, <a href=\"http:\/\/www.netbooster.fr\/\" title=\"Netbooster - L'agence Search Marketing\" target=\"_blank\">NetBooster<\/a>, <a href=\"http:\/\/searchmarketing.yahoo.com\/fr_FR\/\" title=\"Yahoo Search Marketing France\" target=\"_blank\">Yahoo Search Marketing<\/a>, <a href=\"http:\/\/www.adetem.org\/\" title=\"ADETEM : Association Nationale du Marketing\" target=\"_blank\">ADETEM<\/a>, <a href=\"http:\/\/www.tradedoubler.fr\/pan\/cms\" title=\"TradeDoubler\" target=\"_blank\">Trade Doubler<\/a>) sur les principaux enseignements de l&rsquo;ann\u00e9e passe\u00e9 et les tendances \u00e0 venir&#8230; Le Web 2.0 n&rsquo;est pas loin !<\/li>\n<li><a href=\"http:\/\/www.ebusiness.info\/confseb.php3?cycle=27&amp;pg=361\" title=\"Retour d'exp\u00e9rience sur la mise en oeuvre de sites marchands\" target=\"_blank\">E-commerce et e-marketing &#8211; Tirer le meilleur parti des boutiques en ligne<\/a> : des retours d&rsquo;exp\u00e9riences sur la mise en oeuvre de diff\u00e9rentes solutions de e-commerce (<a href=\"http:\/\/www.ibm.com\/software\/commerce\/\" title=\"IBM Websphere commerce\" target=\"_blank\">IBM Websphere Commerce<\/a>, <a href=\"http:\/\/www.prosodie.fr\/solutions\/commerce-en-ligne.html\" title=\"Prosodie et son offre de e-commerce\">Prosodie<\/a> et <a href=\"http:\/\/www.intershop.fr\/\" title=\"Intershop France\" target=\"_blank\">Intershop<\/a>). Toujours int\u00e9ressant d&rsquo;\u00e9couter les \u00e9diteurs ou int\u00e9grateurs, mais c&rsquo;est <strong>encore plus riche quand ce sont les utilisateurs qui en parlent<\/strong>. En l&rsquo;occurence, on a pu entendre par exemple <a href=\"http:\/\/www.conrad.fr\/webapp\/wcs\/stores\/servlet\/TopCategoriesDisplay?langId=-2&amp;storeId=10001&amp;catalogId=10001\" title=\"Site de commerce en ligne Conrad, r\u00e9alis\u00e9 par IBM Websphere Commerce\">Conrad<\/a> parler de son retour d&rsquo;exp\u00e9rience de la mise en oeuvre d&rsquo;IBM Websphere Commerce ;<\/li>\n<li><a href=\"http:\/\/www.ebusiness.info\/confseb.php3?cycle=27&amp;pg=367\" title=\"Conf\u00e9rence sur le e-marketing 2.0\" target=\"_blank\">E marketing 2.0 &#8211; viral, buzz, communautes, pinko &#8211; Quelles realit\u00e9s ? Quels retours ?<\/a> : et oui, je ne pouvais pas ne pas aller \u00e0 une telle conf\u00e9rence avec ce titre accrocheur !<\/li>\n<\/ul>\n<p>tout cel\u00e0 fait beaucoup de mati\u00e8res (7 heures de conf\u00e9rences !) , et \u00e7a recommence demain !<\/p>\n<p>Je ferai des billets plus d\u00e9taill\u00e9s quand j&rsquo;aurai un peu de temps pour souffler, mais voici quelques retours \u00ab\u00a0en vrac\u00a0\u00bb :<\/p>\n<ul>\n<li>Pour la premi\u00e8re fois de son histoire, <strong>la t\u00e9l\u00e9vision perd du terrain<\/strong>, au profit d&rsquo;un autre m\u00e9dia (Internet bien s\u00fbr) ;<\/li>\n<li>La vente sur Internet r\u00e9ussit aux grandes entreprises, mais \u00e9galement aux <strong>PME \/ TPE<\/strong>, avec sur ce segment <strong>une augmentation de 88% du chiffre d&rsquo;affaires<\/strong>, entre 2005 et 2006 !<\/li>\n<li><strong>Les budgets marketing sont tr\u00e8s diff\u00e9rents entre les pays<\/strong> :\n<ul>\n<li>Pour les US, on est \u00e0 6% du budget des publicit\u00e9s allou\u00e9s \u00e0 Internet ;<\/li>\n<li>Ce budget passe \u00e0 8% en Angleterre ;<\/li>\n<\/ul>\n<\/li>\n<li><strong>La part de ce budget allou\u00e9e pour le search marketing<\/strong> est aussi tr\u00e8s diff\u00e9rente, d&rsquo;un pays \u00e0 l&rsquo;autre :\n<ul>\n<li>Pour les <strong>US<\/strong>, on est \u00e0 <strong>41%<\/strong><\/li>\n<li>On passe \u00e0 <strong>60%<\/strong> en Angleterre et pr\u00e8s de <strong>50%<\/strong> en France<\/li>\n<li><em>Pourquoi de telles disparit\u00e9s ? A creuser !<\/em><\/li>\n<\/ul>\n<\/li>\n<li><strong>Plein d&rsquo;infos \u00e9galement sur l&rsquo;affiliation<\/strong> :  l\u00e0  aussi, je vous en parlerai tr\u00e8s prochainement, c&rsquo;est \u00e0 mon sens un sujet majeur ! Pour vous faire attendre,  quelques  infos :\n<ul>\n<li><strong>Croissance estim\u00e9e \u00e0 100% entre 2005 et 2006<\/strong>, sur les revenus li\u00e9s \u00e0 l&rsquo;affiliation ;<\/li>\n<li>Grande professionnalisation des acteurs : plate-formes d&rsquo;affiliations, sites marchands et affili\u00e9s ;<\/li>\n<li>L&rsquo;<strong>objectif aujourd&rsquo;hui pour les marchands<\/strong>, ce n&rsquo;est plus \u00ab\u00a0d&rsquo;essayer pour voir\u00a0\u00bb, c&rsquo;est de <strong>faire du chiffre<\/strong> !<\/li>\n<\/ul>\n<\/li>\n<li>L&rsquo;<a href=\"http:\/\/www.adetem.org\/\" title=\"ADETEM : Association Nationale du Marketing\" target=\"_blank\">ADETEM<\/a> vient de lancer un <a href=\"http:\/\/www.adetem.org\/index.php?th=372\" title=\"Club Adetem sur le marketing 2.0\" target=\"_blank\">club sur le Marketing 2.0<\/a>, je vais essayer d&rsquo;y aller <a href=\"http:\/\/www.adetem.org\/index.php?art=1&amp;th=373\" title=\"Prochaine r\u00e9union du club du Marketing 2.0 de l'ADETEM\">mercredi prochain<\/a>. Je vous raconterai&#8230;<\/li>\n<\/ul>\n<p>Sinon, un tel salon,  c&rsquo;est \u00e9galement naturellement l&rsquo;occasion de croiser des amis : bonjour <a href=\"http:\/\/marketing20fr.blogspot.com\/\" title=\"Blog fran\u00e7ais d'Emmanuel Obadia\" target=\"_blank\">Emmanuel<\/a>, qui se lance dans le conseil en Marketing 2.0, apr\u00e8s plein d&rsquo;exp\u00e9riences chez de tr\u00e8s beaux \u00e9diteurs : Lotus, Peoplesoft, Sun&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce matin, c&rsquo;\u00e9tait le top d\u00e9part du salon e-marketing, propos\u00e9 par www.ebusiness.info : Les premi\u00e8res impressions sont bonnes : Pas mal d&rsquo;exposants (autour d&rsquo;une centaine), avec finalement assez peu de solutions e-commerce, et beaucoup de solutions marketing (logique vu le th\u00e8me du salon !) ; Des conf\u00e9rences int\u00e9ressantes et gratuites ; Du monde (\u00e0 valider [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7],"tags":[371,373,12],"class_list":["post-47","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","tag-e-commerce","tag-e-marketing","tag-salons-et-evenements"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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